April 21, 2009
Montgomery’s Atlanta Retail Report
The weather was ideal for gardening last weekend with day temperatures of 75 to 80°F and nights in the 40s and 50s. As we observed in other areas, vegetables were selling like hot cakes along with T-18 Landscaper trays, 4.5-inch annuals and 10-inch baskets. As an observer, it seemed prices points above $15 were not moving well. We saw a more basic assortment in many shopping carts. Premium hanging baskets were moving well, but it is clear only if they are full and colorful. The higher the price, the more consumers look for value. I saw a lot of empty patio pots in the 10- to 12-inch sizes being sold. Home Depot Its stores were really busy, particularly between 9 a.m. and 3 p.m., with lots of Bonnie vegetables in shopping carts of consumers–along with 10-inch hanging baskets (basic seed) on sale at $5. The T-18 Landscaper tray was moving […]
April 17, 2009
White Flower Farm Celebrating Earth Day
White Flower Farm, a family-owned nursery in Litchfield, Conn., is celebrating Earth Day this year by focusing on native plants and educating consumers about them. White Flower Farm offers many native plants and shrubs, including butterly larva food plants like asclepias, aster, aristolochia and baptisia. Among the best perennials to provide nectar for adult butterflies are asclepias, echinacea, eupatorium, heliopsis, liatris, monarda and rudbeckia. For more information on White Flower Farm, go to WhiteFlowerFarm.com.
April 14, 2009
Ravin’ Traven: Response To Last Week’s Rant
WOW, that was sure some response I got from the rant last week. It’s gratifying folks actually read the thing, but it was surely overwhelming I think it might be time to reflect upon the depth and VIGOR of the response, too. Allow me to remind you all of a few things first: 1. The rant is intended primarily as a communication to MY customers, a vehicle for me to get the Peace Tree message through the piles of faxes and e-mails flooding their desks. 2. It is not intended to do anything other than to make people THINK about things, not to pontificate, not to tell anyone what they must think, but what I’m thinking and how I see things. Well, it’s fair to say that people surely were thinking about this one!!! 3. The entire response trail was about the last couple sentences only, not the main thrust […]
April 7, 2009
Ravin’ Traven: Spring In Full Swing
IT’S EASTER WEEK. The customers are calling, the greenhouse is doing its thing and we’re ready for the onslaught of spring. Are you? Herb and veggies are HOT, HOT, HOT. Somehow, it seems they are satisfying a real need, a DESIRE for real-world folks, under lots of pressure, to feel like they are doing something, anything, to take care of themselves. They’re bringing CONTROL back into their lives, some clarity of purpose and the belief that you control your own destiny. Gee, it’s been a long time since we felt that way, so this is a good thing. We’re also seeing strong, pent-up demand for COLOR on anything. It may be “seasonally inappropriate,” like a New Guinea impatiens, but if it can be jammed in a color basket for Easter, it is going. We welcome this type of insanity, but it also creates some potential issues farther down the road–when […]
April 7, 2009
Target Unveils Eco-Friendly Outdoor Living Collection
This spring, Target is introducing MIO For Target, a line of environmentally responsible outdoor living products. “We’ve worked closely with the MIO team to ensure this eco-friendly collection is an easy and affordable starting point for our guests to lead greener lives,” says Gina Sprenger, senior vice president, merchandising. The collection includes eight outdoor items made from recycled and renewable materials, including a watering can, trowel, cultivator, weeder, mini herb garden, solar lights, hammock and composter. The products range from $6.99 to $99.99. Read more here.
April 7, 2009
Montgomery’s Orlando Retail Report
Introduction It was an ideal day for gardening, as well as shopping with temperatures of 55°F at a.m. rising to 85°F by the p.m. hours. Consumers were out in droves during the a.m. hours, but the traffic subsided dramatically in the afternoon. Bedding plants, perennials and vegetables were moving well with the top selling annual appearing to be the T-18 landscaper tray. In the vegetables category, both seed and plants were selling well along with tremendous volumes of potting soil, top soil and mulches. There was also good movement in foliage plants that double as landscape plants in this market. We visited two independent garden centers, but both were more focused on landscape plants, fountains and containers, so there was little to report about annuals and perennials. Home Depot Home Depot clearly has improved its products, quality and merchandising with better color, plant size and improvements in accuracy of pricing. […]
March 31, 2009
Taking A Message To Times Square
The City That Never Sleeps will be getting a whiff of our industry over the next few months, as Asocolflores has contracted the CBS Super Screen in Times Square as part of its Colombia, Land of Flowers marketing campaign. Anybody who’s been to Times Square has stood and stared up at the gigantic Super Screen, which measures 26 feet wide by 20 feet high. We’ve seen the Super Screen repeatedly on TV shows and in the movies, and Asocolflores now has access to it with several spots over the next few months. Asocolflores is scheduled to run two 15-second spots per hour, running 18 hours per day (6 a.m. to midnight) and seven days per week into June. According to Asocolflores, the screen generates more than 1.5 million consumer impressions per day. For more information, visit www.Asocolflores.org.
March 24, 2009
Award Established In Honor Of John Holmes
America in Bloom (AIB) has established the John R. Holmes III Community Champion Award to recognize an individual who, in the view of the board of directors, best exemplifies community leadership through actions that reflect the mission of the organization. The award recipient will have demonstrated a vision and selfless commitment to moving the community forward. The individual will come from a city that has participated or is currently participating in the AIB program. Nominations for the annual award will be accepted by the board of directors until July 1 each year. The first award will be presented during the 2009 AIB Symposium and Awards Program, October 1-3 in Hershey, Pa. America in Bloom will continue to accept contributions for this award given in memory of Holmes, the late CEO of OFA–an Association of Horticulture Professionals, who died unexpectedly in February. An AIB board member and officer since the organization’s […]
March 24, 2009
AIB Earns Urban Beautification Award
The American Horticultural Society (AHS) will present America in Bloom (AIB) its Urban Beautification Award for 2009. Click here for the full list of AHS award winners. In its first eight years, more than 160 communities have participated in AIB, touching the lives of about 21 million people in the United States.
March 23, 2009
White House Garden Bodes Well For All
Twenty-six elementary schoolchildren helped First Lady Michelle Obama break ground on the produce and herb garden on the White House grounds late last week. Crops to be planted in the coming weeks are spinach, broccoli, lettuces, kale and collard greens, assorted herbs and blueberries, blackberries and raspberries. Michelle Obama said her family talked about planning a garden since they moved to the White House in January. Although vegetables will be sprouting in the White House vegetable garden, the news has generated positive national press for gardening of all kinds. One spot on NBC News last weekend highlighted home gardening and the ability to save money while doing it, and another showed Mrs. Obama breaking ground on the new veggie garden. “Tons of consumer data tells us that most people’s first foray into gardening starts with vegetables, and then if they are successful and enjoy it, they then expand into flowers and […]
March 20, 2009
Lowe’s Debuts New Easy Planting Program
Lowe’s and Learn2Grow.com have partnered to create an exclusive “plant by numbers” program called Design By Function, complete with 20 free professionally designed plans. The plans range from a window box display and patio gardens to an entire front yard plan. Visitors to the Learn2Grow website can pick the plan they like and print out a plant list, as well as research basic habit definitions and learn about the elements of a landscape design (i.e. foundation plantings, accents, etc.). Once they have their plant list, they can go to their local Lowe’s store and find the plants, which are labeled to match the Design By Function program. The sections are broken down in the store based on the plant functions listed on the site, like flowering shrubs, foundation, accent and more. Customers also have access to a free plant database on the website where they can type in the plant […]
March 17, 2009
Look For Burpee Home Gardens Online
Check out the new Burpee Home Gardens website devoted to the line of garden-ready plants. The site offers basic gardening tips, variety and growing information, care and maintenance tips and fun facts about vegetables and herbs. You’ll also find recipes for cooking with the Burpee Home Gardens plants. Check the website out at www.BurpeeHomeGardens.com.