June 18, 2014
Marketing Ideas From California Spring Trials You Can Use
Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.
June 3, 2014
Consumer Success Is Key To Industry Success [Opinion]
Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.
June 3, 2014
Industry Is Taking The Next Steps Toward Improved Pollinator Health, Reardon Says
Specialty agriculture has an enormous role to play in improving pollinator health. Here is what growers can expect to see from government agencies and industry associations.
June 3, 2014
Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]
Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.
May 29, 2014
Sakata Donates Plants And Flowers To Support Salinas Fair
Sakata Seed America, Inc. continued its support for the annual Salinas Valley Fair by donating thousands of show plants from the California Spring Trials for fairground beautification. This year marks the 70th anniversary of the agriculture tradition.
May 14, 2014
American Floral Endowment’s “Murder, Sex, Greed” Video Earns Second Communications Award
AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original "Murder, Sex and Greed" animated video, developed to educate the floriculture industry about the positive impacts of AFE on critical industry problems.
May 13, 2014
Slowflowers.com Offers Free Online Directory to American-Grown Flowers
Consumers in search of local, seasonal and sustainable cut flowers now have a one-stop destination to find American-grown bouquets and blooms. Slowflowers.com is a free online directory designed to connect flower lovers with floral retailers, designers and studios that support and sell seasonal, locally-grown and domestic flowers.
May 12, 2014
Eco-labeling: Study Shows Which Terms Are Effective In Marketing Ornamental Plants
Consumers are most interested in locally produced plants and biodegradable or compostable pots.
May 7, 2014
Ball Seed Selects Three Winners Of Its Ball WebTrack Contest
Ball Seed has announced the selection of three entries from its WebTrack "winWIN" contest. The lucky growers will receive pizza party luncheons for their entire staff.