January 24, 2014

Allan Armitage Launches New Website For 2014

The new year brings a new website for Allan Armitage, professor emeritus of horticulture at the University of Georgia.

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January 1, 2014

Growing For The New Green Revolution

Green building and urban and small-space gardening are on the rise. Find out why the new green revolution is changing the city landscape and what the floriculture industry needs to do to supply this demand.

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December 30, 2013

Marketing And Plant Quality Go Hand-In-Hand

Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines -- including marketing -- is necessary to grow and prosper.

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December 30, 2013

Sell Foliage And Tropical Plants As Home Décor Items

Industry members specializing in tropical and foliage crops weigh in on promoting plants to improve the comfort and design of consumers’ living spaces.

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Just Add Ice orchids on Twitter

December 20, 2013

Content Marketing Success: The First Four Steps [Opinion]

Diving into Facebook, Twitter and search engine optimization requires a new set of skills, but also a new mindset. Here’s what Senior Editor Online Sara Tambascio sees working in content marketing.

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December 17, 2013

Take Ownership Of Your Online Presence

Your website speaks volumes about you - is it saying the right thing?

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December 16, 2013

Allan Armitage Accepts Consultant Position For Nature’s Source

Allan Armitage, professor emeritus horticulture, University of Georgia, has accepted a marketing consultant position with Ball DPF.

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December 16, 2013

Consumers Want Fragrance, Vibrant Colors In Floral Purchases

The American Floral Endowment (AFE) and researchers from the University of Florida (UF) present compelling evidence about just how enticing and alluring flower fragrance is to consumers, among other scintillating findings, in three new consumer preference studies.

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December 6, 2013

Marketing To Generation Z: Young Industry Leaders Share Their Ideas

Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders' position on how our industry can appeal to kids now to build interest and awareness in our products.

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December 3, 2013

Young Leaders Panel Discusses The Reinvented Gardener

Find out what the industry's young leaders think about how gardeners will evolve over the next 30 years.

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December 2, 2013

Young Industry Leaders Speak Out On The Next 30 Years

In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.

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