February 4, 2015
TPIE 2015: An Electrified Industry Vibe Boosts Cool New Varieties And Products
The general feeling at the Florida Nursery Growers and Landscape Association's 2015 Tropical Industry Exhibition (TPIE) was upbeat and positive. Attendees were inspired by exciting new products and varieties, as well as creative new displays and innovative ideas and left energized for the season ahead.
January 21, 2015
Costa Farms’ Launches New Interactive Website
Costa Farms is making efforts to educate consumers while pushing horticultural digital marketing forward with the re-design of its website. The new website features a fresh design and improved navigation, as well as a plant finder that gives gardeners easy access to plant information.
January 5, 2015
Growers Are Successfully Marketing The Benefits Of Plants
Growers who are already marketing plant benefits and gardening as a lifestyle say they think this could be the best angle for the floriculture industry to promote our products.
January 5, 2015
Plants Love You Campaign Raises Plant Benefits To Forefront Of Consumer Awareness
Plants make us feel good. It’s a no-brainer, backed by numerous studies, but there’s more to the story. And it’s one the Canadian Ornamental Horticulture Alliance (COHA) hopes its Plants Love You campaign will tell in such a way that it will inspire people to make plants a part of their life, and on a bigger scale. COHA is an alliance between the Canadian Nursery Landscape Association (CNLA), the Fédération Interdisciplinaire De L’Horticulture Ornementqale Du Québec (FIHOQ) and Flowers Canada Growers (FCG). Inspiration for The Plants Love You campaign came from COHA’s research, which revealed that 96 percent of consumers surveyed have a favorable attitude toward plants. When COHA delved deeper into the numbers, one thing stood out loud and clear. “It quickly became apparent that while consumers like plants because they are pretty and make them feel good, few understood the environmental and health benefits plants offer.” says Frank […]
November 17, 2014
Canada’s Plants Love You Campaign Educates Consumers About Benefits Of Plants
In a cooperative effort to promote the benefits of plants to consumers, the Canadian Ornamental Horticulture Alliance (COHA) recently launched its Plants Love You campaign to make consumers more aware of the health, environmental and economic benefits of plants.
November 11, 2014
Plantbid Offers New Tool For Growers, Plant Buyers
Plantbid is touted as a revolutionary new tool that allows plant buyers to purchase their whole plant list at one time, from growers who provide their complete availability online. According to the company, this new offering could change the way growers and landscapers do business.
November 10, 2014
Bas Pellenaars Takes On New Role As Brand Manager For Dümmen Group
Dümmen group announces the transition of Bas Pellenaars from area manager to brand manager.
October 28, 2014
Zombie Adventures Are Back: GGS Releases Premiere Of New Video Series
What's good for plants, but bad for zombies? GGS structures. The company released a new promotional video to get growers in the spirit of Halloween. GGS Structures ran a series of zombie movies last year, and this year, something new was released October 24.
October 2, 2014
How To Measure The Success Of Your Digital Marketing
Take a look at these metrics in your digital marketing to see if you’re connecting with your audience or just adding to the clutter.