July 29, 2014
“Social Media Is The New Garden Fence,” And Other Advice From Keynote Speaker P. Allen Smith At Cultivate’14
The gardening guru, television personality, philanthropist and motivational speaker urged growers, retailers, landscapers and florists to use social media to engage the next generation of buyers, and to invest in developing their respective audiences.
July 18, 2014
Should You Be Selling Plants And Products Online?
It’s a loaded question, and one that you can’t answer overnight, but if you haven’t at least considered whether or not you should be selling plants and products online, you should devote some time to deciding if it is right for your business.
July 3, 2014
Bailey Nurseries Wins the 2014 Medal Of Excellence For Marketing
Its famous Endless Summer hydrangea not only transformed the Midwest nursery, it also ushered in a new era of point-of-purchase marketing and high-octane variety launches.
June 27, 2014
Perennial Combination Planters Sell
Corso’s Perennials, a member of the Lowe’s Growers Council for perennials for about five years, is a heavy supplier of Lowes’ perennial stock in the Ohio-Michigan region. Lowe’s counts on its vendors for new ways to expand its consumer base, and Corso’s pre-made, perennial combination planters are another way the operation has been contributing to the retailer’s growth. Ranging in price from $24.98 to $49.98, these planters are a favorite among consumers because the work is already done for them. Corso’s supplies about 15 different combinations each year. Shade begonias and grasses are the most popular this season. “We try to use something for height, something for filler and something for spiller,” says Gus Corso, president of Corso’s Perennials. “We like to get three different elevations, different colors and textures, ornamental grasses and nice planters to create a quality product that someone can just buy and display.” Coro says sometimes it’s tricky to get the right […]
June 18, 2014
Marketing Ideas From California Spring Trials You Can Use
Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.
June 3, 2014
Consumer Success Is Key To Industry Success [Opinion]
Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.
June 3, 2014
Industry Is Taking The Next Steps Toward Improved Pollinator Health, Reardon Says
Specialty agriculture has an enormous role to play in improving pollinator health. Here is what growers can expect to see from government agencies and industry associations.
June 3, 2014
Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]
Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.
May 29, 2014
Sakata Donates Plants And Flowers To Support Salinas Fair
Sakata Seed America, Inc. continued its support for the annual Salinas Valley Fair by donating thousands of show plants from the California Spring Trials for fairground beautification. This year marks the 70th anniversary of the agriculture tradition.
May 14, 2014
American Floral Endowment’s “Murder, Sex, Greed” Video Earns Second Communications Award
AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original "Murder, Sex and Greed" animated video, developed to educate the floriculture industry about the positive impacts of AFE on critical industry problems.