April 10, 2014
Armitage Says Strong Marketing Ideas From HGTV And Vegetalis And A New Intergenetic Cross Grab Attention At Spring Trials
Today's visits were a lot of fun, with breathtaking views of both California and incredible plants at the various Trials we toured.
April 10, 2014
Vegetalis Is Working To Make Growing Vegetables Easy For Consumers
For the past four years, Vegetalis has presented container vegetable crops at Spring Trials, and while growers and retailers have been excited about Vegetalis’ offerings, there haven’t been enough sales. So this year, the company is working on a few new marketing concepts to bring Vegetalis’ considerable number of container veggies to retailers nationwide.
April 8, 2014
Marketing And Display Ideas From Sakata, Greenex And Hem Genetics [Slideshow]
These creative displays from breeders at Spring Trials work to show off the beauty of the products and give consumers ideas that they can use as well.
April 7, 2014
Great Marketing Ideas From Danziger, Benary, Golden State Bulb and Pacific Plug & Liner [Slideshow]
Breeders are creating remarkably strong displays full of ideas to promote a love of plants and gardening. Here are some highlights from Spring Trials sites at Danziger, Benary, Golden State Bulb and Pacific Plug & Liner.
April 2, 2014
What Industry Associations Are Doing To Make Horticulture Sexy
Six industry associations are leading a National Promotion of Horticulture, including the American Society for Horticultural Science, Longwood Gardens, the American Public Gardens Association, the American Horticultural Society, the National Junior Horticultural Association Foundation and AmericanHort. The national study and action plan aims to amplify the perception and awareness of the profession, to fill the critical need the horticulture industry has now for qualified young people to enter horticultural careers. The founding associations are asking for broad support and awareness of this initiative.
March 12, 2014
FNGLA Partners With “Fresh From Florida” Marketing Program
The partnership aims to raise awareness for the high-quality plants produced in Florida.
March 10, 2014
The Social Media Share: How To Keep The Content Flowing
Keeping social media accounts stocked with good information can be a challenge. Here are some thoughts on how to find fresh, new content to share with your followers.
February 26, 2014
Is A Mobile App Right For Your Greenhouse Business?
It’s easy to get excited about all of the possibilities that an app could bring for your business, but before you jump into development, here are some things to consider.
February 1, 2014
Selling Plants Online: Conquering The Next Frontier
Consumers are increasingly researching and buying plants online, forgoing traditional brick-and-mortar stores. Here's how BigBadFlower.com and other online plant sellers will capitalize one growing internet sales.