May 14, 2014
American Floral Endowment’s “Murder, Sex, Greed” Video Earns Second Communications Award
AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original "Murder, Sex and Greed" animated video, developed to educate the floriculture industry about the positive impacts of AFE on critical industry problems.
May 13, 2014
Slowflowers.com Offers Free Online Directory to American-Grown Flowers
Consumers in search of local, seasonal and sustainable cut flowers now have a one-stop destination to find American-grown bouquets and blooms. Slowflowers.com is a free online directory designed to connect flower lovers with floral retailers, designers and studios that support and sell seasonal, locally-grown and domestic flowers.
May 12, 2014
Eco-labeling: Study Shows Which Terms Are Effective In Marketing Ornamental Plants
Consumers are most interested in locally produced plants and biodegradable or compostable pots.
May 7, 2014
Ball Seed Selects Three Winners Of Its Ball WebTrack Contest
Ball Seed has announced the selection of three entries from its WebTrack "winWIN" contest. The lucky growers will receive pizza party luncheons for their entire staff.
May 5, 2014
2014 American Garden Award Contest Voting Is Now Open To Public
American Garden Award (AGA) is inviting the public to vote now in its 2014 contest. Thirty-two prestigious public gardens are participating in the nation’s only flower popularity contest. The American Garden Award is a unique opportunity for the horticulture industry as well as the general public to view, choose and vote on a specific flower that they think has the most appealing garden characteristics.
April 21, 2014
Proven Winners Announces Kentucky-Based Garden Store As First Botanical Trail
Popular home and garden store Rockcastle River Trading Company in Kentucky recently received the designation as the first Proven Winners Botanical Trail in the nation. A designated Proven Winners Botanical Trail exemplifies a property that successfully integrates Proven Winner plants as a complement to the natural landscape, while respecting local landscape tradition and indigenous plant material.
April 10, 2014
Armitage Says Strong Marketing Ideas From HGTV And Vegetalis And A New Intergenetic Cross Grab Attention At Spring Trials
Today's visits were a lot of fun, with breathtaking views of both California and incredible plants at the various Trials we toured.
April 10, 2014
Vegetalis Is Working To Make Growing Vegetables Easy For Consumers
For the past four years, Vegetalis has presented container vegetable crops at Spring Trials, and while growers and retailers have been excited about Vegetalis’ offerings, there haven’t been enough sales. So this year, the company is working on a few new marketing concepts to bring Vegetalis’ considerable number of container veggies to retailers nationwide.
April 8, 2014
Marketing And Display Ideas From Sakata, Greenex And Hem Genetics [Slideshow]
These creative displays from breeders at Spring Trials work to show off the beauty of the products and give consumers ideas that they can use as well.
April 7, 2014
Great Marketing Ideas From Danziger, Benary, Golden State Bulb and Pacific Plug & Liner [Slideshow]
Breeders are creating remarkably strong displays full of ideas to promote a love of plants and gardening. Here are some highlights from Spring Trials sites at Danziger, Benary, Golden State Bulb and Pacific Plug & Liner.