May 29, 2014

Sakata Donates Plants And Flowers To Support Salinas Fair

Sakata Seed America, Inc. continued its support for the annual Salinas Valley Fair by donating thousands of show plants from the California Spring Trials for fairground beautification. This year marks the 70th anniversary of the agriculture tradition.

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May 14, 2014

American Floral Endowment’s “Murder, Sex, Greed” Video Earns Second Communications Award

AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original "Murder, Sex and Greed" animated video, developed to educate the floriculture industry about the positive impacts of AFE on critical industry problems.

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May 13, 2014 Offers Free Online Directory to American-Grown Flowers

Consumers in search of local, seasonal and sustainable cut flowers now have a one-stop destination to find American-grown bouquets and blooms. is a free online directory designed to connect flower lovers with floral retailers, designers and studios that support and sell seasonal, locally-grown and domestic flowers.

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Pansy 'Cool Wave Blueberry Swirl'

May 12, 2014

Eco-labeling: Study Shows Which Terms Are Effective In Marketing Ornamental Plants

Consumers are most interested in locally produced plants and biodegradable or compostable pots.

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May 7, 2014

Ball Seed Selects Three Winners Of Its Ball WebTrack Contest

Ball Seed has announced the selection of three entries from its WebTrack "winWIN" contest. The lucky growers will receive pizza party luncheons for their entire staff.

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May 5, 2014

2014 American Garden Award Contest Voting Is Now Open To Public

American Garden Award (AGA) is inviting the public to vote now in its 2014 contest. Thirty-two prestigious public gardens are participating in the nation’s only flower popularity contest. The American Garden Award is a unique opportunity for the horticulture industry as well as the general public to view, choose and vote on a specific flower that they think has the most appealing garden characteristics.

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April 21, 2014

Proven Winners Announces Kentucky-Based Garden Store As First Botanical Trail

Popular home and garden store Rockcastle River Trading Company in Kentucky recently received the designation as the first Proven Winners Botanical Trail in the nation. A designated Proven Winners Botanical Trail exemplifies a property that successfully integrates Proven Winner plants as a complement to the natural landscape, while respecting local landscape tradition and indigenous plant material.

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April 16, 2014

Rocket Farms Gifts Flowers For Oscar VIPs

Rocket Farms was the exclusive floral provider for an Oscars pre-party event this year, providing decor and gifting 160 orchids for nominees and the press.

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April 10, 2014

Armitage Says Strong Marketing Ideas From HGTV And Vegetalis And A New Intergenetic Cross Grab Attention At Spring Trials

Today's visits were a lot of fun, with breathtaking views of both California and incredible plants at the various Trials we toured.

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April 10, 2014

Vegetalis Is Working To Make Growing Vegetables Easy For Consumers

For the past four years, Vegetalis has presented container vegetable crops at Spring Trials, and while growers and retailers have been excited about Vegetalis’ offerings, there haven’t been enough sales. So this year, the company is working on a few new marketing concepts to bring Vegetalis’ considerable number of container veggies to retailers nationwide.

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April 9, 2014

Why You Should Mobile Optimize Your Website

Embrace and understand these concepts to create a mobile website that reflects your commitment to improve user experience.

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April 8, 2014

Marketing And Display Ideas From Sakata, Greenex And Hem Genetics [Slideshow]

These creative displays from breeders at Spring Trials work to show off the beauty of the products and give consumers ideas that they can use as well.

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