April 2, 2014
What Industry Associations Are Doing To Make Horticulture Sexy
Six industry associations are leading a National Promotion of Horticulture, including the American Society for Horticultural Science, Longwood Gardens, the American Public Gardens Association, the American Horticultural Society, the National Junior Horticultural Association Foundation and AmericanHort. The national study and action plan aims to amplify the perception and awareness of the profession, to fill the critical need the horticulture industry has now for qualified young people to enter horticultural careers. The founding associations are asking for broad support and awareness of this initiative.
March 12, 2014
FNGLA Partners With “Fresh From Florida” Marketing Program
The partnership aims to raise awareness for the high-quality plants produced in Florida.
March 10, 2014
The Social Media Share: How To Keep The Content Flowing
Keeping social media accounts stocked with good information can be a challenge. Here are some thoughts on how to find fresh, new content to share with your followers.
February 26, 2014
Is A Mobile App Right For Your Greenhouse Business?
It’s easy to get excited about all of the possibilities that an app could bring for your business, but before you jump into development, here are some things to consider.
February 1, 2014
Selling Plants Online: Conquering The Next Frontier
Consumers are increasingly researching and buying plants online, forgoing traditional brick-and-mortar stores. Here's how BigBadFlower.com and other online plant sellers will capitalize one growing internet sales.
January 31, 2014
The Sill Shows New Yorkers How Plants Enhance Their Lives
The Sill provides fashionable, easy-care plants and services to busy city dwellers.
January 28, 2014
Allan Armitage Joins HGTV HOME Plant Selection Team
Horticulture expert and regular contributor to Greenhouse Grower magazine Allan Armitage has joined the HGTV HOME Plant Collection team as a member of its plant selection committee.
December 30, 2013
Marketing And Plant Quality Go Hand-In-Hand
Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines -- including marketing -- is necessary to grow and prosper.
December 30, 2013
Sell Foliage And Tropical Plants As Home Décor Items
Industry members specializing in tropical and foliage crops weigh in on promoting plants to improve the comfort and design of consumers’ living spaces.