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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
Page 19 of 30
February 10, 2009
Carts and racks are primarily transporters, but there's high potential for them to be more at retail. A little cooperation could see some bright ideas through.
February 10, 2009
Appalling? Genius? Downright awful? Whatever you thought about Teleflora's 30-second Super Bowl commercial, it got people talking. In fact, it was among the most talked-about ads in the week after the big game. But will the talk translate to Val
February 10, 2009
February 3, 2009
A horticultural association in Virginia has created a new plant introduction program for 2009 called Beautiful Gardens, complete with promotional materials for independent retailers. The introductions are all tested across the varied climatic zones thr
February 3, 2009
Rough Brothers Greenhouses added several useful components to its website over the last few weeks, including an ask-the-experts forum and an online parts catalog featuring the company's most popular parts, components and equipment.
January 23, 2009
White Flower Farm recently released its Spring 2009 catalog with more than 145 tomato varieties, and it's taking tomatoes a step further this year with its Great Tomato Celebration Recipe Contest.
January 23, 2009
January 21, 2009
January 16, 2009
Questions for spring keep on mounting, but here are a few answers.
January 14, 2009
Throughout 2009, there will be a strong national emphasis on community service programs - ordinary citizens coming together to do what they can to make a difference in their communities.
January 13, 2009
For the first time, Teleflora will take the major step of advertising during the Super Bowl on Feb. 1, according to the Society of American Florists (SAF). The floral giant will have a 30-second spot in the second quarter of the game broadcast on NBC, inc
December 29, 2008
The best and worst from marketing consultant Jerry Montgomery.
December 22, 2008
But if you think about it, better is always different.
December 17, 2008
You can still take a local approach to reeling customers in nationally.
December 15, 2008
Check out a new look and new angle for the Stepables line of creeping perennials.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article