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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
Page 22 of 29
July 23, 2008
Most OFA Short Course attendees packed their bags and headed home last Tuesday following the trade show, but a group of about 25 growers, retailers and vendors trekked to Cleveland for a little more knowledge.
July 23, 2008
New behavioral researchers say that besides the emotional benefit in giving and receiving flowers, there are physiological, psychological and emotional benefits on human behavior. And the Flower Promotion Organization is taking that message to the skies t
July 22, 2008
Getting the word out about sustainable products is getting easier, thanks to the help of suppliers and industry marketing companies that recognize the need for specialized offerings.
July 9, 2008
Growers who rethink package and price may find success.
July 9, 2008
High-profile attractions are perfect places to showcase beautiful plantings. What does Churchill Downs plant? Proven Winners.
July 9, 2008
America In Bloom will host its national awards symposium Oct. 2-4 at the Hyatt on Capital Square.
July 9, 2008
To educate Americans about the health benefits of indoor plants. Costa Farms has launched O2 For You: Plants With A Purpose.
July 9, 2008
The city of Denver celebrates its 150th birthday with its very own flower, rudbeckia 'Denver Daisy.'
July 9, 2008
It's hard to put a value on great landscaping.
July 9, 2008
Creating a dialogue with a well-designed Web site is the key to reaching today's consumers.
July 8, 2008
Marketing plants in the United States has been on the forefront for Hermann Engelmann for almost 40 years.
July 2, 2008
Rain or shine, Tagawa Gardens finds its way onto local television news each day in Denver. The store isn't always featured on Tribune Broadcasting Channel 2, but the store name can't be missed as weather anchors introduce their segments f
July 2, 2008
As Mother's Day and Memorial Day sales passed for Home Depots throughout Ohio, Bell Nursery wanted to wrap up summer sales with a bang for the Fourth of July. To do so, it developed the first Bell Ohio Merchandising Contest with the holiday in m
June 24, 2008
Does the industry hear ideas for getting more value out of its products?
June 24, 2008
Targeting today's customers requires knowing a little bit more about them.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article