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For Growers, Marketing Has Been A Quick Evolution
Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
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Recent Articles ► Marketing
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Cuts Bloom In Missouri
June 24, 2008
Cut flowers are still drawing crowds at farmers' markets.
Is Fall For Planting?
June 24, 2008
Plants establish better in the fall, but do consumers know?
Varieties En Vogue
June 23, 2008
GCA's Fashion In Bloom was a chance for breeders to show off great new varieties and inspired displays.
Carrying A Torch For Flowers
June 23, 2008
Hortiflorexpo and the Summer Olympics in Beijing will highlight horticulture in China.
R U Ready?
June 20, 2008
How can growers market to Gen Y when they don't even speak the same language?
"That's Hot"
June 20, 2008
Propagator Garden Bloomers Takao Nursery is showing its customers how to market plants to younger consumers.
Rethinking Retail
June 20, 2008
Fresh approaches work when merchandising and marketing plants.
Demystifying Pay-By-Scan
June 20, 2008
Service and accounting are just two of the questions surrounding vendor managed inventory systems.
Solving The Marketing Mystery
June 19, 2008
Marketing companies share their tips for differentiating your products from all the rest.
Mail-Order Success
June 19, 2008
Mischel's Greenhouses has used a mail-order formula to keep in touch with consumers.
Take The Money
June 19, 2008
Consumers are ready to fork over the dollars, if you make it easy for them to shop.
Driving Demand
June 18, 2008
New marketing concepts from Dömmen give growers the upper hand when it comes to catching the retailer's and consumers's eye.
Exploring Industry Promotion
June 18, 2008
Ideas for collective industry promotion are percolating again. Last week, Bailey Nurseries in Minnesota hosted a summit that brought about 30 green industry leaders together to explore what could be done to unite the turf and landscape, nursery and flo
The Marketing Education Of A Plant Guy
June 18, 2008
The market is changing with the rise of do-it-for-me gardening.
Diverse Building Blocks In Sync
June 18, 2008
Industry joint ventures create sales for garden centers through consortium-based products and programs.
Opinion
Independents Hold As Much Promise - Or More - As Big Boxes For Growers
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article
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