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For Growers, Marketing Has Been A Quick Evolution
Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
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Recent Articles ► Marketing
Page 24 of 29
Back To The Land
June 18, 2008
Ohio growers and consumers are reconnecting on TV, online and in print.
Letter To Linda
June 18, 2008
Boys are the root of all the problems in horticulture marketing.
Bred For A Cause
June 18, 2008
Sales of Proven Winners' 'Gage's Shadow' and Remember Me Roses help charity efforts.
Nursery Service Program Review
June 18, 2008
Third-party nursery service is booming with mass merchandisers.
Texas Growers Tap Into Marketing
June 18, 2008
Go Texan program stands out among state promotions.
2007 Bedding Plant Survey
June 18, 2008
In our poll, growers give us the lowdown on how the growing season really went.
Passion For Plants
June 17, 2008
Knowledge, networking and new plants continue to drive enthusiastic interest in the Perennial Plant Association.
Merchandising At Pack Trials
June 17, 2008
Breeders brought out their latest in marketing and merchandising at California Pack Trials.
Dot's Pot — I Don't Get It
June 17, 2008
Sometimes the best market research is in your own backyard.
The Flower Fields Effect
June 17, 2008
There's a place where people pay to just look at plants.
Curtains And The Y Chromosome
June 17, 2008
A Jurassic Debut
June 17, 2008
Floragem is creating a new marketing footprint promoting the prehistoric Wollemi Pine through National Geographic.
What Consumers Want
June 17, 2008
Who are our target consumers and how do we get their attention?
Finding Success With Pay-by-Scan
June 17, 2008
Independent retailer English Gardens uses a vendor-managed inventory system.
Springing Into Bloom
June 17, 2008
Our first winter-spring blooming potted plant survey takes a look at trends surrounding key holiday crops and promotions.
Opinion
Independents Hold As Much Promise - Or More - As Big Boxes For Growers
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article
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