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For Growers, Marketing Has Been A Quick Evolution
Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
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Recent Articles ► Marketing
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What Consumers Want
June 17, 2008
Who are our target consumers and how do we get their attention?
Finding Success With Pay-by-Scan
June 17, 2008
Independent retailer English Gardens uses a vendor-managed inventory system.
Springing Into Bloom
June 17, 2008
Our first winter-spring blooming potted plant survey takes a look at trends surrounding key holiday crops and promotions.
Starbucks (aka Fivebucks) & Vera Wang
June 17, 2008
What do plants, Vera Wang and Starbucks have in common?
Green Buildings
June 16, 2008
Increased environmental awareness has turned live roof planting into a growing trend.
Stepping Up From Generic
June 16, 2008
Your $1.49 annual is competing with $5.99 specialty annuals with fancy tags.
It's Not The Product, Stupid
June 16, 2008
Why a big TV truck will show us the way.
On The Retailer's Mind
June 16, 2008
What do retailers really think about you? A survey shares insights.
Growing Green Horizons
June 16, 2008
Plants At Work is influencing the influencers to make plants an important part of our homes and offices.
Branding Integrity
June 16, 2008
PanAmerican Seed and Proven Winners are using different approaches to ensure consumers see the right product and presentation at retail.
Google Offers Green Industry Free Coupon Ads
June 16, 2008
Green industry companies can benefit from new online technology that spreads the word about where they are and what they do.
MarketWatch Briefs
June 16, 2008
Poinsettia Panorama
June 16, 2008
Challenges aside, poinsettia growers in 2006 expressed satisfaction with the season in our annual Poinsettia Survey.
Fashionably Colorful
June 16, 2008
GCA's Fashion In Bloom was a festival for the eyes with creative concepts and high-class displays.
Five Profitable Weekends Add Up
June 13, 2008
The fall sale at Swanson's adds up to $1 million in plant sales.
Opinion
Independents Hold As Much Promise - Or More - As Big Boxes For Growers
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article
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