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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
Page 27 of 30
June 9, 2008
Effective public relations requires allocated management, expertise and synergy.
May 21, 2008
For the past five years, Greenhouse Grower Editor Delilah Onofrey and her family have adopted two flower beds on Hilliard Boulevard in Westlake, Ohio.
May 7, 2008
Hanging baskets, potted plants and an assortment of flowers and shrubs for Mother's Day filled Lowe's newspaper insert and in-store ad for the week of May 4.
April 30, 2008
Each week, wholesale grower Lloyd Traven of Peace Tree Farm in Pennsylvania sends out an engaging and highly opinionated rant to his garden center customers along with the most current availability, an order forms and pictures of plants in the greenhouse.
April 23, 2008
Greenhouse Grower talks with the managing director of Urban Outfitters' hip new garden center concept, Terrain.
April 16, 2008
The third annual New York City Grows Garden Festival presented by Target and National Garden Month, a program of the National Gardening Association, will be held in Union Square Park South Plaza on Sunday, April 27.
April 16, 2008
The Kalamazoo Valley Plant Growers Cooperative (KVPG), which formed in the fall of 1967, is celebrating the 40th anniversary of its first shipping season this spring.
April 9, 2008
The last Martha Stewart plant line that launched at Kmart many years ago didn't last. But this time around, Stewart is bound to have more success with her new potted plant line at 1-800-FLOWERS.COM.
April 9, 2008
America in Bloom (AIB) recently announced the election of its officers and board members.
April 2, 2008
Among the latest innovations from Hort Couture is the Haute Tote, a fashionable plant sleeve with a handbag look that protects plants.
April 2, 2008
Learn2Grow, an expert-driven social network gardening Web site, has partnered with Lowe's to help consumer gardeners of all skill levels become more successful in their gardens, landscapes and homes.
April 2, 2008
According to a recent survey from Lieberman Research Worldwide, Monrovia is the most considered, purchased and recommended plant brand in the current market.
March 19, 2008
If you're headed to California, one new attraction at The Flower Fields in Carlsbad is a whimsical playground with fixtures from the Santa's Village theme park. Co-owner Paul Ecke III purchased the buildings and giant mushrooms in an auct
March 5, 2008
Highway 101 through Leucadia, Calif., will be decorated with a series of banners later this year, one of which features the late Paul Ecke Sr.
March 5, 2008
A bankruptcy judge has approved the sale of 15 Pike Family Nurseries retail locations to California-based Armstrong Garden Centers for $5.2 million. Meanwhile, growers on Pike's list of creditors are waiting to hear if they will receive any money owed.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article