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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
Page 28 of 29
January 30, 2008
The city of Seattle has signed up for this year's America In Bloom competition. The point person behind the entry is Linden Mead, an arboriculturist with SDOT Urban Forestry.
January 23, 2008
Trendy lifestyle and clothing retailer Urban Outfitters announced Friday that it has entered an agreement to acquire Philadelphia-based J. Franklin Styer Nurseries. Styer's will become Urban Outfitters' new garden center concept, Terrain.
January 9, 2008
One facet of sustainability is being a positive influence in your community. Many growers and garden centers have done just that by getting their towns involved in the America In Bloom program. The deadline for the seventh edition of this friendly nationa
December 19, 2007
Growers and brokers who visited Agrexco cuttings propagators last month share their observations and experiences with us.
November 28, 2007
Ball Horticultural Co.'s consumer Web site for Wave petunias, Wave-Rave.com, has won a 2007 WebAward for outstanding achievement in web site development.
November 21, 2007
Organic Bouquet in San Francisco is running a "Thanks-for-Giving" campaign promoting its autumn gift collection along with organic wreaths, charitable bouquets and gourmet gift baskets. Cause-related marketing has been a great hook.
November 21, 2007
Interested in steps you can take toward sustainability? UMass Extension and University of Connecticut Cooperative Extension have partnered to host a one-day "Growing and Marketing Green Program" on Dec. 14.
October 10, 2007
Although The Home Depot is closing its landscape supply stores, the mega retailer continues to break new ground with new store formats. The latest are two Home Depot Design Center stores designed for women.
October 3, 2007
Des Rockford, Ill., was the beacon of civic pride last week when the city hosted the Sixth Annual America In Bloom Awards Symposium & Awards Program, Sept. 27-29. Nearly 300 people gathered to share ideas and celebrate this year's civic efforts.
September 19, 2007
The group that has organized IPM Essen in Germany will host IPM China for a third time, Dec. 1-3.
September 19, 2007
Under The Sun Garden Center, a Tulsa, Okla.-based retailer announced Monday that it will be the first in the industry to franchise its garden center brand.
September 12, 2007
If you live within five hours of Rockford, Ill., and think your market could benefit from beautiful civic plantings, you should definitely plan on attending the Sixth Annual America In Bloom Symposium and Awards Program, Sept. 27-29.
September 5, 2007
Park seed Co. is the newest sponsor of the National Gardening Association's (NGA) GROW campaign. GROW is a year-round promotional campaign that raises awareness for gardening and demonstrates its importance to individuals, schools and communities.
July 25, 2007
We received quite a response to Laurie Scullin's views on turning new product development over to women, our primary customer.
July 18, 2007
Fire all the boys! Boys have been great stewards of the industry for many decades. We did okay and grew the business when it was easy to grow. But today it is hard. We need the real pros in that space - girls.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article