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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
Page 4 of 29
February 13, 2012
Who should be handling social media for your business and is there a return on investment to using platforms like Facebook, YouTube and Pinterest? Danielle Ernest weighs in with Proven Winners’ social media strategy, which has arguably increased the brand’s reach more than any other in our industry.
February 8, 2012
Marketers in the green industry are beginning to look to the fashion industry for the latest and greatest trends. Read on for tips on how to use these trends to your advantage.
February 3, 2012
What is Hello Kitty, why is our target consumer obsessed with it and why is the brand all of a sudden making an appearance in our industry?
January 31, 2012
Check out some of the ideas and trends Managing Editor Kevin Yanik saw during his three days in Essen.
January 30, 2012
Check out the two cool concepts one Dutch company had on display at IPM Essen.
January 20, 2012
Some consumers have reported their orchids don’t respond well to simply watering with ice as advised by the popular Just Add Ice program. There is, however, a key reason why the technique hasn’t worked for some consumers.
January 20, 2012
Who’s buying Just Add Ice orchids? What color orchid do consumers prefer? Do consumers have a preferred pot design for their orchids? Green Circle Growers answered these questions and more in its 2012 consumer report.
January 17, 2012
Social media, printable tools and map features help make the revamped site more interactive for visitors.
January 16, 2012
Imperial Nurseries and Willoway Nurseries have formed a new product marketing partnership in Novalis LLC and acquired most of the brand trademarks once owned by Carolina Nurseries. The Plants That Work and Plants That Work by Color brands are now part of the new partnership.
January 11, 2012
Now expert advice from BioWorks is only a call, click, or Skype session away.
January 11, 2012
At the IPM in Essen, Germany, the cooperating breeders Anthura, Van den Bos Flowerbulbs, Corn. Bak and Fides will present their joint product range.
January 11, 2012
Check out the growing mix producer's revamped page.
January 11, 2012
Growers outside of licensed grower groups are now able to purchase plant liners.
January 11, 2012
The wedding event is presented by the German Association of Floral Design, and will showcase floristry options for brides and grooms.
January 6, 2012
The rewards of rooting America In Bloom in your community are large. All it takes to get started are time and energy.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article