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January 6, 2012
Put a little buzz in your business with these marketing lessons from the alcoholic beverage industry. Get ready to change your thinking.
December 20, 2011
After gaining 15 years of experience in the North American market, PlantHaven has decided to take its expertise overseas.
December 20, 2011
Growers tango with a new color trend as Pantone names Tangerine Tango its 2012 Color of the Year. Learn about some varieties that fall into the trend and what one marketing consultant says the true meaning behind Pantone's initiative is.
December 6, 2011
Over the next few months, elected leaders and staff at OFA plan to discuss how the association might take an active role in developing a national marketing campaign for the industry. OFA's Michael Geary writes that the feasibility of such an
November 14, 2011
The grower decided to create a mobile site because the number of customers accessing Monrovia.com is growing.
November 14, 2011
Proven Winners surveyed tens of thousands of gardeners this summer and learned that the Bermuda Skies combination is the one they like most.
November 14, 2011
Peace Tree Farm's Lloyd Traven has yet to sell a single white poinsettia, and only 5 percent of his reds have moved thus far. So the poinsettia season's a bust, right?
November 9, 2011
Rocket Farms of Salinas, Calif., shares how it's surpassed the social media milestone.
November 9, 2011
The plant breeder is employing a unique social media program incorporating tools like Facebook and Flickr.
November 7, 2011
Danny Takao's unified marketing campaign idea drew tremendous response over the last week from GreenhouseGrower.com readers, 71 percent of which indicate they would support a national marketing campaign if assessed dues between $200 and $1,000 from
November 3, 2011
Ball FloraPlant has redesigned its website around new culture resources, videos and combo ideas.
October 28, 2011
Danny Takao, the former OFA president, suggests a non-profit organization serve as the vehicle that collects annual dues from the entire supply chain. What do you think?
October 18, 2011
The new Institute of Floriculture Innovation, announced this summer by Rocket Farms and Nurserymen's Exchange, plans to have a board of directors in place by early 2012. A consumer marketing campaign along the lines of Got Milk are also part of the
October 17, 2011
Greenhouse operation uses the coffee giant’s strategy to improve the consumer’s experience.
October 17, 2011
The program launches with six selections to start.
