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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
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October 18, 2011
The new Institute of Floriculture Innovation, announced this summer by Rocket Farms and Nurserymen's Exchange, plans to have a board of directors in place by early 2012. A consumer marketing campaign along the lines of Got Milk are also part of the
October 17, 2011
Greenhouse operation uses the coffee giant’s strategy to improve the consumer’s experience.
October 17, 2011
The program launches with six selections to start.
October 11, 2011
As one reader writes, just because you personally don't like black petunias, dye-infused orchids or other love-them-or-hate-them plants doesn't mean such plants can't play a role in your business.
October 11, 2011
It was only fitting that America In Bloom (AIB) would return to our nations' capital to celebrate 10 years of planting pride and prosperity in local communities. Which cities took home the awards for most beautiful plantings in the 2011 America
October 11, 2011
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery.
October 10, 2011
Greenhouse Grower readers spoke loud and clear late this summer in an online poll asking which industry group is the most powerful today.
October 7, 2011
Is the "garden center of the future" even a garden center? Let's explore.
September 16, 2011
Managing Editor Kevin Yanik paid a visit this week to Dan Schantz Farm and Greenhouse, the "Willy Wonka and the Chocolate Factory" of painted pumpkins, in Zionsville, Pa. Check out a slideshow of some of Dan Schantz's fun creations.
September 16, 2011
Burpee Home Gardens deems the first year of its Burpee Garden Coach mobile text messaging tool a success, as nearly 75 percent of all users stuck with the tool for the entire 90-day season of messages.
September 13, 2011
Greenhouse Grower's Editor Delilah Onofrey recalls the early efforts to launch America In Bloom that summer and how the program took on an even greater meaning.
September 9, 2011
Are mass merchants good at customer service? One fired-up reader weighed in September 7 with a pat on the back for mass merchandisers.
September 9, 2011
The big box versus independent garden center debate continues this week with a letter from Erik Friedli, who currently serves Flamingo Road Nursery as its merchandise manager and buyer but spent a year working at Lowe's to gain insight into thei
September 9, 2011
Costa Farms has launched a digital magazine to better connect with up-and-coming consumers about the rewards and uses of indoor plants for homes, offices and apartments.
September 6, 2011
The state has experienced record freezes, heat and drought all in 2011. Growers say the weather is killing millions of trees and hurting garden sales.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article