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Jason Roseman of Rockwell Farms explains how the greenhouse operation has evolved its marketing efforts over the last few years. Read more
Recent Articles Marketing
Page 9 of 29
March 18, 2011
The demise of home and garden shows begs the question: Do we matter to consumers?
March 18, 2011
New use for switch grass, pine bark and corn husks.
March 18, 2011
Citizens in more than 20 towns across the country are working on local revitalization programs this year.
February 24, 2011
Green roof production is becoming more mainstream than myth for many growers. Perhaps it's time you took a look at your future and the next big niche.
February 23, 2011
Comics, of course, are nothing new but building visibility for a brand in floriculture with a comic isn't something you see every day.
February 18, 2011
Gardening consumers vary in their eco-practices and attitudes, but there are trends growers should be aware of for their businesses.
February 15, 2011
Greenhouse floriculture will explore a variety of consumer-oriented questions at this year's late-June conference, including why people are blind to the plants and flowers that surround them in everyday life?
February 8, 2011
10-20 Media CEO and founder Steve Cissel talks about a new game that has the potential to reach -- and teach -- consumers about gardening.
February 2, 2011
The Floral Marketing Research Fund performed a study that indicates quality, color, price, design and other factors - in that order - are the factors consumers care most about when shopping for flowers.
February 1, 2011
Monrovia has taken an order from Home Depot for the western United States for unbranded nursery stock in an effort to shore up the business.
January 31, 2011
Seventeen flower bulb companies have put $5.7 million together to launch a "Got Milk"-like campaign to promote flower bulbs to consumers.
January 24, 2011
Is there potential to make supermarkets relevant again, or should growers explore other opportunities?
January 13, 2011
Has the poinsettia run its course with the American public? As Jeff Corbin, the owner of Radford Florist in Virginia writes, growers and, independent retailers in particular, should take new approaches to the plant and consider other, more unique crops fo
January 12, 2011
The concept will be unveiled later this month at IPM Essen 2011.
January 6, 2011
Five winners will be announced for spring 2011 installations across the United States.
Opinion
Independents are the place to be the next five years and growers shouldn't write them off as profitable business partners, says GG columnist and industry analyst Jerry Montgomery. Read article