QR Codes Becoming More Prevalent

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QR Codes Becoming More Prevalent

The greenhouse industry got wind of QR codes and Microsoft Tags at last year’s California Spring Trials. QR codes are back in full force this year at Sakata, where MasterTag is showcasing a variety of point-of-purchase materials with QR codes front and center on them.

MasterTag is actually teaming with Learn2Grow.com to help educate consumers through QR codes. A smartphone user who downloads the appropriate app can learn everything from growing conditions to soil and water needs about their featured plants through Learn2Grow.com.

“We don’t know where this whole thing is going to go,” says Joe Fox, sales and marketing director of MasterTag. “I think a lot of people are going to know what these are by the end of the year.”

MasterTag is focusing on QR codes rather than Microsoft Tags because Microsoft is indicating online that it might eventually charge users for its tags. Fox says he’s seen no indication users will eventually have to pay for QR codes.

Want to learn more about QR codes? Check out a webinar Greenhouse Grower recently hosted about smart marketing with 2D bar codes. The webinar is available on GGTV Channel 7. Learn more about MasterTag online at www.mastertag.com.

Kevin Yanik is the former managing editor of Greenhouse Grower.

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