Organic Bouquet in San Francisco is running a “Thanks-for-Giving” campaign promoting its autumn gift collection along with organic wreaths, charitable bouquets and gourmet gift baskets. Cause-related marketing has been a great hook.
America’s Second Harvest (ASH) charitable bouquet supports the largest domestic hunger-relief organization in the United States. ASH secures and distributes nearly 2 billion pounds of food and grocery products through its network of more than 200 regional food banks and food-rescue organizations. Priced at $49.95, 5 percent of each sale is donated to ASH. The bouquet is long-lasting Esperance roses with light green and cream tones and pink edges.
For more trendy organic and cause-related floral gifts, visit www.organicbouquet.com.