Proven Winners Announces Kentucky-Based Garden Store As First Botanical Trail

baptisablueberrysundae_hh2Kentucky’s Rockcastle River Trading Company recently received the designation as the first Proven Winners Botanical Trail in the nation.

A designated Proven Winners Botanical Trail exemplifies a property that successfully integrates Proven Winner plants as a complement to the natural landscape, while respecting local landscape tradition and indigenous plant material.

Rockcastle River Trading Company is a popular home and garden store located on the family property and boyhood home of Jon Carloftis. The author of “Beautiful Gardens of Kentucky,” “Beyond the Windowsill” and “First a Garden,” Jon is an award-winning garden designer, garden writer, television guest, author and lecturer.

The Botanical Trail will open with a ribbon cutting ceremony on Friday, June 13, with a gathering of state and national plant and nature lovers. On Saturday, June 14, the public is invited to hear the history of the location and the plants that make up the trail.

An hour drive south of Lexington, Rockcastle River Trading Company’s gardens, designed by Carloftis, surround the family’s home and store. They have been featured in BMW Magazine, Country Home, Garden & Gun, Outdoor Rooms and Southern Living. Complementing the grounds is a newly created series of walking trails that meander along the Rockcastle River. The trails were once part of the wilderness road traveled by Daniel Boone.

Intended to be somewhat of a plant adventure, many of the newest selections of Proven Winners plants are designed and integrated into focal points along the trails.

“I grew up with a tremendous respect for the beautiful native Kentucky landscape,” says Carloftis. “Using so many Proven Winners plants in my landscape projects, and seeing their exceptional performance, I was attracted to the Proven Winners Botanical Trail concept as a way to showcase their beauty and yet still maintain a respect for the native surroundings.”

Beginning this spring, the existing gardens on the Carloftis property will be complemented with many of the latest introductions from Proven Winners, including some of Carloftis’ favorites, including Decadence ‘Blueberry Sundae’ baptisia and ‘Bottle Rocket’ ligularia.

As the first designated Proven Winners Botanical Trail, the Rockcastle River Trading Company property joins six additional prestigious properties with special designations from Proven Winners:

  • Mackinac Island’s Hotel Iroquois
  • Charlotte’s Duke Mansion
  • The Grand Tradition Estate and Gardens in California
  • Meadow Brook Hall in Michigan
  • Illinois Governor’s Mansion
  • Kentucky Governor’s Mansion.

Each of these properties is all designated as a Proven Winners Signature Garden with impressive display gardens, significantly landscaped as a showcase of the newest selections from Proven Winners.

It is the collaboration with Carloftis that brought the Proven Winners Signature Garden designation to The Kentucky Governor’s Mansion.

“And now, visitors to the Mansion have another Kentucky must-see destination — a Proven Winners Botanical Trail at Rockcastle River Trading Company,” says Carloftis.

For more information, visit Carloftis’ website or the Proven Winners website.

Source: Proven Winners

Topics:

Leave a Reply

More From Business Management...
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Developing New And Better Products

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Friendly Design, Marketing Tools

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More
Latest Stories
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Dev…

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

Read More
Steve Black and Bridget Behe

March 14, 2017

AmericanHort’s First-Ever CareerUP Event to Take Place …

CareerUP is a day-long workshop that is designed to provide the skills, information, and inspiration that young professionals need to advance their careers, love their jobs, and help the industry grow.

Read More
Horticultural Research Institute Logo

March 12, 2017

Horticulture Research Institute Rings in New Year With …

More than 150 industry professionals attended a reception at MANTS, which introduced new officers and celebrated the more than $190,000 in donations for HRI research fostering business-building knowledge for the horticultural industry.

Read More

March 10, 2017

Costa Farms Expands With Purchase of Indoor Houseplant …

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

Read More
Startup Stock Photos

March 10, 2017

Passionate Horticulture Writers Wanted To Join Our Team

GreenhouseGrower.com is looking for people to join our team and submit original content to our website about floriculture and greenhouse production of emerging crops.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Egon and Laina Molbak

March 7, 2017

American Floral Endowment Receives Major Contribution t…

AFE recently announced that it has received a $100,000 contribution from Egon and Laina Molbak, the founders and long-time owners of Molbak’s Garden + Home outside of Seattle.

Read More
Ken and Deena Altman

March 7, 2017

Altman Plants in Escrow to Purchase EuroAmerican Propag…

Ken Altman, a co-owner of Altman Plants based in Vista, CA, has confirmed that the operation is currently in escrow to purchase EuroAmerican Propagators, the Bonsall, CA-based young plant and finished plant grower that filed Chapter 7 Bankruptcy on Jan. 23, 2017. Ken and Deena Altman are co-owners of Altman Plants and The Plug Connection, along with their son Matthew, who has recently bought into the family business. The 55 acres of land and all of the facilities on it, which were previously owned by Jerry Church, a partner in EuroAmerican Propagators, are part of the purchase agreement currently in escrow, Altman says. However, it would not be absorbed by Altman Plants, which in 2016 was number 3 on Greenhouse Grower’s Top 100 Growers list with more than 11 million square feet of environmentally controlled greenhouse production, 62 acres of shade production, and 400 acres of outdoor field production. Altman Plants’ property […]

Read More

March 2, 2017

Greenhouse Grower State of the Industry Whitepaper Avai…

This year’s survey featured a record 975 respondents and tackled topics such as sales trends, technology, major industry challenges and opportunities, and much more.

Read More
Greenhouse Grower State of the Industry Webinar

February 27, 2017

State of the Industry Webinar Available for On-Demand V…

The half-hour presentation includes an analysis of Greenhouse Grower’s 2017 State of the Industry survey, along with insights from horticulture industry leaders.

Read More
North Creek Tim McGinty Steve Castorini

February 24, 2017

AmericanHort Names New Board Members and Officers for 2…

The new board members are Steve Castorani of North Creek Nurseries, Tom Hughes of Hughes Nursery and Landscaping, and Cole Mangum of Bell Nursery.

Read More
EAGL Graduates

February 22, 2017

Emerging Industry Leaders Earn Business Management Cert…

Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.

Read More
2016 Top 100 Growers List

February 18, 2017

Top 100 Growers Survey for 2017 Is Now Open!

Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which only takes a few minutes to complete.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Servic…

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More