Reader Reaction: More Consumer Concerns

In his April column, Greenhouse Grower’s Allan Armitage expressed concerns about whether or not horticulture is still relevant to consumers. As president of the America in Bloom board of directors, Marvin Miller shares Armitage’s concern and he expresses his own in the letter that follows:

I share the concerns expressed in your April column (“The Public Marketing Of Horticulture”) about whether it is we, the industry, that have given up caring about the consumer and whether or not consumers care about our industry.

To a great extent, this is also the concern that many of us involved with America in Bloom (AIB) have. At AIB, we seem to be struggling to gain industry momentum from across the various green industry sectors for supporting a program that has as an unstated mission to grow the industry by testifying to horticulture’s importance in the lives of the citizens of every community, part of our stated mission. As a board, we continue to look for ways to increase the number of cities and people involved with our program (read: involved with horticulture), but some of the struggle is on the industry side.

Yet, one avenue that has proven quite successful is when a local greenhouse or garden center gets involved with its community’s beautification efforts. Examples include Deborah Sweeton of Techni-Growers Greenhouse, who insists every horticultural business, even the local florists, in her locale of Warwick, N.Y., needed to get involved in their America in Bloom efforts.

Over the last nine years, the same group of businesses that first met has continued to thrive as their investment of time, money and energies continues to mount in the name of Warwick’s beautification efforts. In Westfield, N.J., Dave Williams of Williams Nursery has led his community’s America in Bloom efforts, and his nursery is reaping the benefits of the higher profile his leadership has generated.

Along the Ohio River in both West Virginia and Ohio, Bob’s Market and Greenhouses (Mason, W.Va.) has helped a number of cities their hanging basket programs, and several of these cities have invested in America in Bloom competitions for a number of years. Perhaps, Bob’s retail outlets in these cities have benefited in the process, but the important thing is the citizens are benefiting from the greener surroundings.

We do have examples in which a nursery, a landscaper, a greenhouse, a university horticulture professor and even a municipal arborist have helped to lead a city’s AIB efforts, but the examples are far too few relative to the opportunities we have.

I just wanted you to know that others share your concerns. Some of us are working to try to tackle the issue. And we certainly would welcome greater involvement from you and many others to help spread the word that horticulture is indeed important.

Leave a Reply

More From Business Management...
Trays move on an overhead conveyor to the end of the production line, where workers carefully pack the cleaned, sized, graded, counted and sorted Calla tubers

November 29, 2016

Texas Judge Halts Overtime Rule; Here’s What It Means For Greenhouse Growers

According to Craig Regelbrugge at AmericanHort, the injunction against the overtime rule is welcome news for horticulture.

Read More
griffin-andrea-nelson-and-bill-watson

November 22, 2016

Griffin Adds Two Industry Veterans To Its Sales Team

Bill Watson and Andrea Nelson, the newest members of Griffin, answer questions about the state of the horticulture industry, and their role in moving it forward.

Read More

November 21, 2016

How Building New Markets Can Reduce Dependency On Your Current Business [Opinion]

Greenhouse Grower Editor Laura Drotleff says a smart and sustainable business goes beyond boundaries to create more demand outside of traditional channels.

Read More
Latest Stories
Trays move on an overhead conveyor to the end of the production line, where workers carefully pack the cleaned, sized, graded, counted and sorted Calla tubers

November 29, 2016

Texas Judge Halts Overtime Rule; Here’s What It Means F…

According to Craig Regelbrugge at AmericanHort, the injunction against the overtime rule is welcome news for horticulture.

Read More
griffin-andrea-nelson-and-bill-watson

November 22, 2016

Griffin Adds Two Industry Veterans To Its Sales Team

Bill Watson and Andrea Nelson, the newest members of Griffin, answer questions about the state of the horticulture industry, and their role in moving it forward.

Read More

November 21, 2016

How Building New Markets Can Reduce Dependency On Your …

Greenhouse Grower Editor Laura Drotleff says a smart and sustainable business goes beyond boundaries to create more demand outside of traditional channels.

Read More
griffin-expo

November 11, 2016

Griffin Announces Dates For Its 2017 Grower & Retai…

The events will take place Aug. 23-24 in Massachusetts, and Sept. 27-28 in Pennsylvania.

Read More

November 8, 2016

AmericanHort Hosting Lean Flow-Focused Webinar On Novem…

The webinar is the first in a series that will cover how Lean Flow affects your marketing, your customers, and your product offerings.

Read More
oregon-lean-flow

November 8, 2016

Oregon Nursery Lean Consortium Welcomes New Grower Memb…

The Oregon Nursery Lean Consortium, which helps the horticulture industry learn and apply Lean principles, is inviting greenhouse and nursery growers — and their suppliers — to join its 2017 program.

Read More
Great Lakes Expo

November 7, 2016

Greenhouse Growers Expo Will Focus On Improving Plant Q…

Sessions at the Greenhouse Growers Expo, which takes place in Grand Rapids, MI, in December, will focus on maintaining and increasing plant quality through successful rooting of cuttings, disease and pest management, and plant disorder diagnostics.

Read More
hoffman-nursery-owners

November 7, 2016

Hoffman Nursery Embarks On New Opportunities In Green I…

Thirty years ago, John and Jill Hoffman set off on an epic adventure to grow ornamental grasses. Today, Hoffman Nursery continues to evolve, and through its leadership, the operation is helping to secure a position for horticulture on one of the next great frontiers — green infrastructure.

Read More
urban-crops-pieter-de-smedt-and-maarten-vandecruys

November 3, 2016

Belgium-Based Vertical Farming Specialist Urban Crops O…

The opening of the new office in Miami, FL, is part of a continued expansion plan for the company, which creates tailored growth structures that are turnkey, automated, robotized, and able to be integrated into existing production facilities.

Read More
giving-tuesday

November 3, 2016

American Floral Endowment Once Again Joins Giving Tuesd…

On Tuesday, Nov. 29, floral industry supporters are encouraged to make a tax-deductible, year-end donation to AFE to help it continue providing benefits for all segments of the industry.

Read More
americanhort-plug-and-cutting-conference-2016

November 1, 2016

AmericanHort’s Plug And Cutting Conference Tackles Bioc…

The event included a grower tour, biocontrols workshop, and educational sessions focused on water management, labor, pest and disease control, and smart production strategies for great plug quality.

Read More
2015 GROW Summit_discussion shot

October 28, 2016

How We Can Inspire Millennials To Get Involved In Horti…

By uniting our efforts, we can attract new generations of growers and consumers to the horticulture industry, starting when they are young.

Read More
americann-cannabis-facility-in-massachusetts

October 27, 2016

Large Cannabis Greenhouse On The Horizon In Massachuset…

A Colorado company is preparing to build the largest marijuana greenhouse in Massachusetts, a sprawling, high-tech complex that could eventually expand to nearly 1 million square feet, depending on whether voters in the state approve the sale of marijuana for recreational use in November.

Read More
The tradeshow at the Cannabis Business Summit & Expo — outside of the occasional 1960s vibe, perhaps — would feel familiar to most growers

October 26, 2016

Las Vegas Will Host Two Premier Cannabis Events In Nove…

The Marijuana Business Conference And Expo and the World Of Cannabis Summit each take place in mid-November.

Read More
Cannabis Close Up

October 26, 2016

Cannabis Growers Try To Become More Sustainable

As cannabis production continues to increase in some areas, one question seems to be coming up more and more: What is the most sustainable way to grow cannabis?

Read More
american-floral-endowment-horticulture-careers-video

October 26, 2016

New American Floral Endowment Video Creates Awareness A…

The American Floral Endowment (AFE) has created a video to promote careers in floriculture and horticulture and to inform students about AFE scholarship and internship programs.

Read More
greenhouseconnect-2016-welcome-reception

October 25, 2016

Growers And Suppliers Discuss Long-Term Strategic Needs…

Greenhouse Grower’s annual event, held in Park City, UT, earlier this month, brought 19 growers together with 25 suppliers for two days of one-on-one discussions geared toward solving problems and generating new ideas.

Read More
young-professionals

October 25, 2016

AFE Develops Employer Resource Guide For Floral Interns…

The guide was created to help greenhouse and floral companies build a successful internship program, with easy-to-use guidelines and steps to create meaningful learning experiences for the next generation of business leaders.

Read More
[gravityform id="35" title="false" description="false"]