Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]

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Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to a much broader customer base of independent garden centers.

That strategy has slowly but surely returned the operation to profitability. A willingness to change everything was necessary for the long-term survival of the company, says Sedan president and CEO Jonathan Cude.

“If the current business model you’re using fails to work, be willing to stop, press reset on your brain, erase everything and start over,” Cude says. “Be open to change. “It’s cliché. Everybody says it. But that’s what we did. And it’s working.”

In the slideshow below, get a look inside the operation, including Sedan Floral’s new philosophy for serving customers, updated crop mix and facilities upgrades including a new shipping dock.

 

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