Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]

Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to a much broader customer base of independent garden centers.

That strategy has slowly but surely returned the operation to profitability. A willingness to change everything was necessary for the long-term survival of the company, says Sedan president and CEO Jonathan Cude.

“If the current business model you’re using fails to work, be willing to stop, press reset on your brain, erase everything and start over,” Cude says. “Be open to change. “It’s cliché. Everybody says it. But that’s what we did. And it’s working.”

In the slideshow below, get a look inside the operation, including Sedan Floral’s new philosophy for serving customers, updated crop mix and facilities upgrades including a new shipping dock.

 

Topics: , , ,

Leave a Reply

More From Business Management...
Trays move on an overhead conveyor to the end of the production line, where workers carefully pack the cleaned, sized, graded, counted and sorted Calla tubers

November 29, 2016

Texas Judge Halts Overtime Rule; Here’s What It Means For Greenhouse Growers

According to Craig Regelbrugge at AmericanHort, the injunction against the overtime rule is welcome news for horticulture.

Read More
griffin-andrea-nelson-and-bill-watson

November 22, 2016

Griffin Adds Two Industry Veterans To Its Sales Team

Bill Watson and Andrea Nelson, the newest members of Griffin, answer questions about the state of the horticulture industry, and their role in moving it forward.

Read More

November 21, 2016

How Building New Markets Can Reduce Dependency On Your Current Business [Opinion]

Greenhouse Grower Editor Laura Drotleff says a smart and sustainable business goes beyond boundaries to create more demand outside of traditional channels.

Read More
[gravityform id="35" title="false" description="false"]