Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]

Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to a much broader customer base of independent garden centers.

That strategy has slowly but surely returned the operation to profitability. A willingness to change everything was necessary for the long-term survival of the company, says Sedan president and CEO Jonathan Cude.

“If the current business model you’re using fails to work, be willing to stop, press reset on your brain, erase everything and start over,” Cude says. “Be open to change. “It’s cliché. Everybody says it. But that’s what we did. And it’s working.”

In the slideshow below, get a look inside the operation, including Sedan Floral’s new philosophy for serving customers, updated crop mix and facilities upgrades including a new shipping dock.


Topics: , , ,

Leave a Reply

More From Business Management...

October 17, 2016

Altman Plants Hosts Media Day To Highlight Its Water Saving Programs

This month, Altman celebrated more than 100 million gallons of water saved since its water recycling program began operation.

Read More
Bees on flowers

October 11, 2016

Bees Endangered? Here’s The Rest Of The Story

Recently, mainstream media reported that certain bee species have been placed on the endangered species list, but the situation isn’t as dire as one might think.

Read More
Lucas Greenhouses Shipping

October 6, 2016

Greenhouse Shipping Costs Down, But Concerns Remain

Lower gas prices have led to lower shipping costs for some growers, but many continue to seek out ways to become more efficient.

Read More
[gravityform id="35" title="false" description="false"]