BenchPress Profile: Bill McCurry

BenchPress Profile: Bill McCurry

Bill McCurry is chairman of McCurry Associates, a consulting firm based in Princeton, N.J. He is a regular speaker at industry events like OFA Short Course, where he led discussions on family business this year and divulged strategies to bring older and younger generations together for common goals. Bill has advised many growers through difficult financial situations, helping them buy, sell or restructure their business.

One of your Short Course sessions this year was designed to offer parents strategies for advancing their kids in the family business, and another was geared toward kids and how they can become successful CEOs. How did those sessions turn out?

“Well actually, a lot of parents were upset that their kids did not get up in time for the 9:30 a.m. session. I said to the parents of these kids that they are naive if they do not take that behavior as an indication of how serious their kid is about the business. It’s not that the kids won’t continue living if they don’t attend my sessions. The point is that it’s important for kids to have a certain amount of knowledge going forward in the family business–and these sessions are stepping stones to acquiring that knowledge. These kids don’t have to possess every skill to be successful CEOs. The CEO needs to surround themselves with people who complement them. If the CEO has to have all the skills, then the CEO of an airline has to also be a pilot, a mechanic and a flight attendant. Obviously, that’s not practical. So what this process at OFA does is help identify the CEO’s strengths and weakness. First, though, we have to identify what a CEO needs to be. The process has to be objective, and that’s what we attempt to do with both sides.”

But what if these kids have other career goals and aspirations and want nothing to do with the family business?

“There are a lot of families and friends of family who say, ‘Oh, isn’t it nice you’re going to be the fourth generation?’ It’s not always that nice for every kid, though. For example, I met a daughter who had graduated with a degree in secondary education–and she’s now in the family business. If she really wanted to be in the business, why did she get a degree in secondary education? I’m thinking, ‘There is something wrong with this picture and everybody needs to wake up.’ The parent was totally oblivious, had a fully inflated ego and couldn’t see that the daughter had no desire to follow in somebody’s footsteps.”

So how do you bring different generations of family together to resolve their differences?

“Every family is different, and each family has its own issues. I met with one the other day and wound up saying, ‘Look, here are two family counselors who specialize in business environment.’ This family was not communicating, there was no respect and business was not going to survive because of that dynamic. There was visible hatred, and when that’s the case, you have two options: Sell and get 10 cents on the dollar because the thing is imploding on you; or, you can try to heal the family over. A lot of the time, it’s a Hatfield-and-McCoy situation where both parties really want to keep the feud alive. Sometimes, you’ve got to know when to walk away.”

What advice would you offer families with kids who recently graduated from college and are interested in working in the family business?

“No kids should work in the family business after they’ve finished their education until they’ve worked at least three years someplace else. The kids get out of school, the kids have to get real jobs on their own with their skills and they have to be gone for three years so they accomplish something on their own merits. Then, after three years and up to 333 years, they can come back to the family and get interviewed, if there’s a potential opening. There should be no full-time automatic employment in the business.”

Leave a Reply

More From State of the Industry...

March 2, 2017

Greenhouse Grower State of the Industry Whitepaper Available for Download

This year’s survey featured a record 975 respondents and tackled topics such as sales trends, technology, major industry challenges and opportunities, and much more.

Read More
Greenhouse Grower State of the Industry Webinar

February 27, 2017

State of the Industry Webinar Available for On-Demand Viewing

The half-hour presentation includes an analysis of Greenhouse Grower’s 2017 State of the Industry survey, along with insights from horticulture industry leaders.

Read More

February 11, 2017

Poinsettia Survey Reveals Growers Increased Poinsettia Sales and Production in 2016

On average, growers responding to Greenhouse Grower’s 2016 Poinsettia Survey said the poinsettia season was “good,”Here’s a glance at the outlook for poinsettias in the marketplace.

Read More
Latest Stories

March 2, 2017

Greenhouse Grower State of the Industry Whitepaper Avai…

This year’s survey featured a record 975 respondents and tackled topics such as sales trends, technology, major industry challenges and opportunities, and much more.

Read More
Greenhouse Grower State of the Industry Webinar

February 27, 2017

State of the Industry Webinar Available for On-Demand V…

The half-hour presentation includes an analysis of Greenhouse Grower’s 2017 State of the Industry survey, along with insights from horticulture industry leaders.

Read More

February 11, 2017

Poinsettia Survey Reveals Growers Increased Poinsettia …

On average, growers responding to Greenhouse Grower’s 2016 Poinsettia Survey said the poinsettia season was “good,”Here’s a glance at the outlook for poinsettias in the marketplace.

Read More

January 25, 2017

59 New Members of Congress Need to Hear from You, SAF S…

Retailers, wholesalers, suppliers, and growers coming to the Society of American Florists' (SAF) 37th Annual Congressional Action Days, March 13-14 in Washington, DC, have a lot of explaining to do. There are 59 new congressmen and senators on Capitol Hill, and this freshmen class needs a lesson about floriculture.

Read More
bouldin-lawson-pro-sticking-line-at-north-creek-nurseries

January 25, 2017

State of the Industry 2017: Growers are Ready to Invest…

Greenhouse Grower's 2017 State of the Industry Survey revealed that grower investment in technology is imminent due to the cost and availability of labor, to improve efficiency, expand their growing operations, and allow employees to concentrate on higher value jobs that are less labor-intensive.

Read More

January 24, 2017

Growers are an Aging Demographic, 2017 State of the Ind…

Owners and upper management of growing operations in the horticulture industry, not unlike others in agriculture, are aging, according to Greenhouse Grower’s 2017 State of the Industry Survey.

Read More
Biocontrols and beneficials absolutely can be used in outdoor production, with the use of banker plant systems

January 24, 2017

Growers Becoming More Sustainable but Most Think Climat…

Greenhouse Grower's 2017 State of the Industry Survey revealed that growers are adopting biocontrols and organic production, yet 58% of growers said they don't believe humans can control climate change.

Read More

January 24, 2017

State of the Industry Survey Says 2017 Will be a Year o…

Growers, suppliers, and researchers who took Greenhouse Grower’s 2017 State Of The Industry Survey say they are ready to drive change and profitability in horticultural businesses.

Read More
Moana plant yard

January 4, 2017

Green Industry Poised for Continued Economic Growth in …

Positive economic indicators point to 2017 being a year of modest growth for the green industry, according to economist Charlie Hall.

Read More

January 3, 2017

Growing Optimism for the Horticulture Industry in 2017

With a new administration and a new Congress, AmericanHort's Craig Regelbrugge says the horticulture industry has reason to be cautiously optimistic that regulatory relief could be on the horizon.

Read More
Bees on flowers

October 11, 2016

Bees Endangered? Here’s The Rest Of The Story

Recently, mainstream media reported that certain bee species have been placed on the endangered species list, but the situation isn’t as dire as one might think.

Read More
cuttings-facility

September 27, 2016

How Global Suppliers Of Unrooted Cuttings Are Working T…

The world’s top vegetative producers discuss how they continue to evolve to overcome challenges and embrace opportunities to help growers and the varieties supply chain.

Read More
OSU ATI Greenhouse

September 21, 2016

Your Support Is Essential For Current And Future Studen…

September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]

Read More
young-plants

September 20, 2016

The Top Young Plant Growers, And Four Critical Challeng…

In Greenhouse Grower’s 2016 Top Young Plant Growers Survey, growers discuss the latest challenges and opportunities in fulfillment, shipping, labor, and crop protection.

Read More

August 13, 2016

Plants Sales Are Up For Fourth Straight Year, According…

Growers declared spring 2016 to be a success in Greenhouse Grower’s 2016 State Of The Industry: Spring Crops Recap Survey.

Read More
Joe Bischoff

July 26, 2016

SAF Partners With Cornerstone Government Affairs To Adv…

A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floriculture industry. “SAF and Cornerstone together provide experienced voices on Capitol Hill to protect our growers’ interests,” says SAF CEO Peter Moran. “We’ll continue to move major policy priorities forward on behalf of small business and agriculture.” Cornerstone is a public affairs firm specializing in government relations, strategic consulting, and advocacy. Its team of more than 50 senior professionals includes former senior professional staff from both authorization and appropriations committees and the U.S. Department of Agriculture (USDA), as well as veterans of the horticulture industry. Agricultural and horticultural issues of primary concern to SAF members include access to labor, immigration, crop protection, international trade and other matters related to the day-to-day operations of growers. Before she retired this year, SAF lobbyist Lin […]

Read More

July 26, 2016

AFE Releases New Videos Highlighting Industry Successes

The American Floral Endowment (AFE) recently released five new videos, created to highlight floriculture successes through industry collaboration, support, and participation. “Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” says Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.” The introductory video “Heard of the American Floral Endowment?” helps educate those who aren’t currently aware of AFE’s programs, while other segmented videos (retail, wholesale, grower) share how Endowment programs complement each group and why it’s so important that everyone in the industry participates: Retail Florists Share Why They Turn to AFE New Resources for Floral Wholesalers and Suppliers AFE Helping Growers Profit Ready for a Career in Floriculture or Horticulture? […]

Read More

July 19, 2016

Do You Grow Young Plants? Only 4 Days Left To Take Our …

If your operation produces plugs or liners for wholesale growers, please take a few minutes to participate in Greenhouse Grower’s 2016 Young Plant Grower Survey. We know you are very busy and we value your time and input. This survey should only take a few minutes. Greenhouse Grower’s Young Plant Grower Survey has played a key role in building our Top 20 Young Plant Growers list over the years. The information helps us zero in on trends taking shape and the challenges you’re facing as young plant growers. If you have any questions about this survey or you are not the right contact for this at your operation, please email me at [email protected], or please forward the survey link to the appropriate person. We would like to wrap up this survey by July 25, so please take it soon! Thank you in advance for your participation. We value your opinion! » […]

Read More