It’s not uncommon to see high hopes from growers in Greenhouse Grower’s State Of The Industry survey. Last year, for instance, nearly half of growers indicated they intended to increase production for 2013. That optimism seems to have paid off with 68 percent of growers in our 2014 survey reporting an increase in sales last year.
Those positive results look to be translating into preparations for another year of growth, as 59 percent of our grower respondents say they are increasing production for 2014. One-fifth intend to up production by 10 percent or more. Large growers in our survey seemed the most optimistic, with 72 percent planning increases, compared to 57 percent of medium and small growers.
Even with that expectation of selling more product in 2014, growers seem convinced that their customers will continue to be price sensitive. Sixty-two percent of respondents say they will keep prices flat this year. That’s up slightly from 58 percent in 2013.