Industry Pulse: Your Expectations For Spring

Please provide us with any additional comments or observations about your expectations for spring.

Plants make people happy so they will still buy them.

Some farmers are closing their operation because nutrients are very expensive.

Our seed sales are already up 15 percent at least year to date. I would expect veggie plant sales to be through the roof.

As a supplier, I see growers being very cautious with the size and breadth of crop they are producing. As we have seen many times and tend to forget, this is the biggest hobby in the country. I believe the average consumer may spend a little less on the upper-end items, but veggies and seed may sell at unprecedented levels.

We are very, very cautiously optimistic. If anything gives the consumer an excuse not to buy, watch out.

Vegetable and fruit plants should do as well or better. So should the smaller pots of annuals and/or perennials. I anticipate slower sales for broad landscaping, especially using the large potted and balled plants and trees.

Too many growers have scaled back and will miss opportunities.

Think positive and you will radiate positive thoughts to your customers. Worry and they will worry.

I think more consumers are going to look local for their flowers and vegetables.

>Spring weather will have some influence on sales as well. This will be a challenging year, but we expect the outlook to improve in 2010.

Our gut feeling is that if the weather is good, people will buy flowers.
This spring is all about unemployment. If you sell in an area of high unemployment, then sales will suffer. If you sell in an area with low unemployment, sales will be pretty good.

The key is weather. It always has been and always will be. Many other factors come into play, but they are mainly controllable or manageable. Weather is something we just hope works in our favor.

I’m very concerned about spring sales. We do three farmers’ markets and sales were off on all three. Fall mums sales were not that great. Where in 2007 people would buy three mums at a time, in 2008 they would buy only one. We also have a gift shop and sales have been in free fall since last year. So, I really don’t see things turning around all that much. I do hope I’m wrong.

Sunny weekends can improve a sluggish economy in this industry. Anybody know how to make these happen?

We typically do better in a down economy. People can’t afford to travel, so they stay home and work in the yard.

I have to be more alert to my customers and be flexible enough to accommodate them.

There is a large decrease in sales to smaller sizes and quantities. Most of my sales are to more upscale people, as they seem to be the only ones with disposable income to spend.

It’s hard to know what to think. Are we really recession proof, as we like to say? I guess we’re about to find out. About 50 percent of our spring business is with landscape contractors. From what they tell us, they will see a significant drop in new, large installations and are being asked to sharpen the pencils on maintenance. We have been approached to do the same with our prices, which is tough because many of our inputs continue to go up. Our hope is that color sales will hold their own, and we will be adding vegetables. But I don’t know overall how much they can push sales.

If we get good weather this spring, we believe we will have a good season despite the questionable economy.

We must all try harder to connect with the public and our regular customers to bring them back into our business and give them a great reason to shop with us.

I think with things getting tight people will get back to basics, do more vegetables and beautify their homes.

Bad spring weather will bring disaster to our business. Flat sales at mass marketers will hurt and that (flat sales or decreasing) seems to be the early trend.

Customers are delaying orders of products as long as possible and then ordering smaller quantities of product. Cash flow seems to be a very high concern of growers.

Even if the economy was to make a quick turnaround, the weather will be the single-most important stimulus package we can get. Good weather means more customer traffic and increased sales.

Early customers seem unconcerned with price.

We’re gearing up as we always have in the past – get as much as we can packed in our houses, because when it is all said and done, it will be the weather that will determine the way spring plays out.

If all you hear is that you are sick, you will be sick. We need to be realistic but at the same time we need to give hope to the general public. We need more consumer attention to our colorful products.

Our wholesale business has decreased the past two years as more small florists in the area have closed or gone to cheaper product shipped in from larger growers out of state. They have not found their niche. On the other hand, we’ve seen our retail business continue to increase based on word of mouth of our quality and uniqueness. Our winter has been tough, so as long as weather in May is good, we believe customers will be out to get color and celebrate the end of winter.

You can only sell from a full cart, so let us get on with the show. No one can predict the weather, as we can predict what will sell and what will not. We all have to think positive, and adjust to the times and conditions ahead.

In California, we are facing three challenges: Three years of below average rainfall, the national economy and a state budget shortfall of $46 billion.

Recessions historically have been periods of opportunity and growth for us. We feel fortunate we do not have a housing crisis in Canada. While the ongoing train wreck that is the automotive sector will cost many blue-collar jobs, they are typically not garden center shoppers.

Mine is a small roadside greenhouse. We dad a 500 percent increase in vegetable plant sales in 2008. I am hopeful for further increase in 2009.

Consumers won’t find everything they are looking for in plants. There’s a shortage of the good stuff.

I expect more in 4 ½ -inch annuals, flats of veggies and planters and baskets larger than 12 inches.

for full results of our Industry Pulse spring survey.

Leave a Reply

More From State of the Industry...
Medal of Excellence Award

July 6, 2015

Get To Know The 9 Variety Finalists For Editor’s Choice And Industry’s Choice Awards

Greenhouse Grower‘s Evening Of Excellence reception is rapidly approaching. Here, you can learn more about the varieties that are finalists for the Medal Of Excellence Editor’s Choice and Industry’s Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Lobelia ‘Starship Deep Rose’ (Kieft Seed) Vinca Valiant Series (PanAmerican Seed)     Join us Monday, July 13 in Ballroom 2 at the Columbus Convention Center to find out which varieties will receive the coveted awards. The reception begins at 5:15 p.m. and the ceremony […]

Read More
crider-rd2-internal_Rough-Brothers_featured

July 1, 2015

Rough Brothers Is Acquired By Gibraltar Industries

RBI Solar Inc., Rough Brothers Manufacturing Inc. and affiliates have been acquired by Gibraltar Industries, a manufacturer and distributor of products for residential and industrial markets, for $130 million. Capitalizing on its 80 years of design-build experience and leadership as the largest greenhouse manufacturer in North America, Ohio-based RBI has established itself during the past five years as North America’s fastest-growing provider of photovoltaic (PV) solar racking solutions. The transaction will enable Gibraltar to leverage its expertise in structural metals manufacturing and materials sourcing to meet global demand for solar racking solutions. The company also announced that it anticipates its second-quarter 2015 financial results will be in line with its previous expectations. “Acquiring RBI is an important step in the transformation of Gibraltar into a company with a higher rate of growth and best-in-class financial metrics,” says Gibraltar CEO Frank Heard. “This acquisition directly aligns with key end markets and product platforms […]

Read More

June 30, 2015

Opportunities Abound For Women In Horticulture, Says Dosatron International’s Lela Kelly

My love for horticulture goes back to my grandparents who were farmers in upstate New York. My family’s involvement in agriculture left a lasting impression that has spanned decades, and still drives my passion for our industry today. I started my career in horticulture when I owned a greenhouse, nursery and garden center in Sayville, Long Island, N.Y. We specialized in ground cover production, later branching out to producing perennials and bedding plants.     I then went onto wholesale hard goods distribution. In the 1980s, I was the first woman salesperson on Long Island. What an eye opener that was! New York is a very special place, different from anywhere else in the country. You cannot imagine how difficult it was walking into greenhouses and nurseries as a woman, in a man’s world. Luckily, I grew up in New York City in an Italian family, who taught me great […]

Read More
Latest Stories

June 30, 2015

Opportunities Abound For Women In Horticulture, Says Do…

My love for horticulture goes back to my grandparents who were farmers in upstate New York. My family’s involvement in agriculture left a lasting impression that has spanned decades, and still drives my passion for our industry today. I started my career in horticulture when I owned a greenhouse, nursery and garden center in Sayville, Long Island, N.Y. We specialized in ground cover production, later branching out to producing perennials and bedding plants.     I then went onto wholesale hard goods distribution. In the 1980s, I was the first woman salesperson on Long Island. What an eye opener that was! New York is a very special place, different from anywhere else in the country. You cannot imagine how difficult it was walking into greenhouses and nurseries as a woman, in a man’s world. Luckily, I grew up in New York City in an Italian family, who taught me great […]

Read More

June 10, 2015

Women In Horticulture Should Celebrate Their Difference…

Maria Costa-Smith, executive vice president at Costa Farms in Miami, Fla., says she believes in equal treatment for equal work. She encourages women in horticulture to work hard, be team players, perform beyond expectations and add value to their organizations. Fulfilling Her Dreams Maria Costa-Smith grew up in the horticulture industry, and never doubted that she wanted a career in ornamental horticulture. Part of a family with a history steeped in agriculture, her grandfather, Jose Costa, was a farmer in Cuba, who sent her father, Tony Costa, to the University of Florida just before the Cuban Revolution to study agriculture. When the family uprooted in 1961 and fled to the U.S., they began growing tomatoes and citrus on a 30-acre plot of land in Miami, and soon after expanded into ornamentals. Thus, Costa Farms was established. Working on the farm with her father and grandfather, Costa-Smith says she was always […]

Read More
Pollinator-Conference-NC State

June 10, 2015

Experts Convene to Discuss How to Protect Bees, Other P…

A new conference organized by North Carolina State University (NC State) and Michigan State University (MSU) will focus on the need for bee-friendly ornamental landscapes and practical solutions for protecting bees and other pollinators. This autumn, researchers, educators and industry experts from around the country will descend on a small town in rural North Carolina to discuss a question with repercussions for both the economy and the environment: what can be done to protect bees and other pollinators? The conference is focused specifically on what can be done to not only conserve but also bolster pollinator populations in so-called ornamental landscapes, such as urban areas and manicured gardens. It is the brain child of two entomologists – Steve Frank of NC State and David Smitley of MSU. With pollinator declines in the news, public demand for bee-friendly ornamental plants is high, but much of the available research has addressed pesticides and […]

Read More
Terri McEnaney Bailey Nurseries headshot_featured

June 3, 2015

Bailey Nurseries’ Terri McEnaney Recognized By Mi…

Bailey Nurseries President Terri McEnaney was recently honored by the Minneapolis/St. Paul Business Journal in their Women in Business 2015 special issue. Those honored were chosen for the impact they have had on the business community in Minnesotoa, as well as their dedication to serving their community. McEnaney was honored for her leadership in growing the company significantly in terms of revenue, staff, global reach and brand development, as well as her strategic acumen and industry insight. Other honorees included executives from U.S. Bancorp, PricewaterhouseCoopers, Gilette Children’s Specialty Healthcare, the American Cancer Society, Cargill, 3M and Wells Fargo. “I am humbled to receive this honor from the Minneapolis/St. Paul Business Journal,” McEnaney says. “To be among this group of esteemed women is exciting. Seeing successful female leaders in other male-driven industries pushes me to continue working and encouraging women in horticulture to grow their passion into a long-term, fruitful career.” […]

Read More

June 3, 2015

Take Greenhouse Grower’s 2015 Spring Recap Survey

Please take a few minutes to answer Greenhouse Grower’s 2015 Spring Recap Survey. Your input will help us get a firmer grasp on how spring played out for growers and what we can expect in Spring 2015.

Read More
Bee on a Sedum

June 3, 2015

The Million Pollinator Garden Challenge Launches With U…

The National Pollinator Garden Network (NPGN) launched the Million Pollinator Garden Challenge on June 3, just in time for National Pollinator Week, held June 21-25. The Million Pollinator Garden Challenge is a strategic effort to promote and protect the needs of pollinators in North America. Representatives of the recently formed Network joined First Lady Michelle Obama on June 3 for an event that’s part of her “Let’s Move” Initiative at the White House, to formally launch the Challenge. The launch of the Challenge is an unprecedented collaboration by dozens of conservation and gardening organizations, including green industry associations like AmericanHort, America in Bloom, Society of American Florists, American Floral Endowment, the National Garden Bureau and the American Horticultural Society. The organizations joined together to form the National Pollinator Garden Network and launch the new nationwide campaign – the Million Pollinator Garden Challenge. Designed to accelerate growing efforts across America, the Network is launching the […]

Read More
Status of Marijuana US Map May 2015

May 29, 2015

Marijuana Legalization Updates

As of April 2015, 23 states and the District of Columbia (D.C.) currently have laws legalizing marijuana in some capacity. At the federal level, several bills are currently awaiting action. Here is an update on current state and federal marijuana legislation across the U.S.

Read More
cannabis, marijuana plant

May 29, 2015

Making The Decision To Produce Medical Marijuana

Should horticultural growers consider cultivating medical marijuana? That’s up to the individual grower, of course, and certainly a number of growers already have jumped in. We at Meister Media Worldwide, publishers of Greenhouse Grower and American Vegetable Grower, do not necessarily endorse nor oppose the production of medical marijuana. But we do feel it is an option worth exploring. We intend our “Medical Marijuana” series of articles to give you information you need to make your own call. We hope you find it useful, and we do welcome your comments, thoughts and ideas as we continue to cover what we’re fairly certain is only going to be an increasingly viable and growing market for this emerging crop.

Read More
water

May 27, 2015

California Growers To Voluntarily Cut Back Water Use

Farmers in the Sacramento-San Joaquin River Delta have agreed to reduce their water use by 25 percent in exchange for assurance that they will not face further curtailment during the June-September growing season. The proposal was approved by the State Water Resources Control Board on Friday, May 22. “This proposal helps Delta growers manage the risk of potentially deeper curtailment, while ensuring significant water conservation efforts in this fourth year of drought,” State Water Board Chair Felicia Marcus says. “It allows participating growers to share in the sacrifice that people throughout the state are facing because of the severe drought, while protecting their economic well-being by giving them some certainty regarding exercise of the State Water Board’s enforcement discretion at the beginning of the planting season.” Growers who participate in the program could opt to either reduce water diversions under their riparian rights by 25 percent, or fallow 25 percent of their land. In both cases, the […]

Read More
Farwest2015

May 20, 2015

2015 Farwest Show Announces Second Annual Equipment Inn…

The second annual Equipment Innovation Day will be Tuesday, Aug. 25, prior to the 2015 Farwest show, which will be August 27-29 in Portland, Ore. Equipment Innovation Day, which was enthusiastically received in 2014, offers a real-time opportunity to see new heavy and automated nursery equipment in action. The demonstrations take place in manufacturing and nursery settings, adding value to the showcase. Attendees will be able to talk with participating manufacturers and learn first-hand from innovative growers who use the equipment in daily operations. The day-long event will be held at the main manufacturing plant of GK Machines, Inc., Donald, Ore. Further demonstrations of field equipment will take place at the nearby nursery of A&R Spada Farms, LLC. Bus travel to and from the event is planned, starting at and returning to the Oregon Convention Center. Attendees are welcome to provide their own travel to and from the site. Preregistration is required. The cost […]

Read More
CCGGA-Scholarship-Winners

May 20, 2015

Central Coast Greenhouse Growers Association Awards 201…

The Central Coast Greenhouse Growers Association (CCGGA) is awarding 20 scholarships this year to high school and college students. CCGGA-member nurseries raised money for the scholarship fund and each donated a portion of the fundraising sales to the fund, which is open to students currently enrolled in college for the following year. The scholarship program is also available to students of employees who work at CCGGA-member nurseries One of the organization’s goals is to continue encouraging future generations to enter the horticulture field and to promote higher education within the families that work in the local nursery business. The 2015 CCGGA scholarship recipients are: Aloysia Shea – Nipomo High School Andrew McHaney – CSalinas High School Angel Flores – Righetti High School Beatriz Barajas – San Jose State University Carolanne Garibay – Monterey Peninsula College Cladia Lavina – Salinas High School Erica Marquez-Ibarra – San Jose State University Jorge Zarate […]

Read More

May 18, 2015

Download Greenhouse Grower’s 2015 Top 100 Growers…

Greenhouse Grower‘s Top 100 Growers Survey revealed that our projections in the 2015 State Of The Industry report were correct: Growers, at least the large ones, are expanding. Greenhouse Grower’s annual Top 100 List ranks the largest U.S. growers by total square feet of environmentally controlled greenhouse space, although this year, we have also listed shade and field acreage, to give perspective on how large these operations are beyond the greenhouse. In total, the 2015 list represents 228,906,001 environmentally controlled square feet of U.S. production, a 5 percent increase over 2014. All told, 26 growers reported that their operation grew between 2014 and 2015. Several growers reduced their production over the past year, as well, and while some operations’ downsized numbers were significant, most were slight and probably typical of the give-and-take in the horticulture industry. Greenhouse Grower‘s 2015 Top 100 Growers Whitepaper includes all the results of the survey, […]

Read More
USDA Logo

May 13, 2015

New Report Shows College Graduates With Agriculture Deg…

A new report from the USDA shows high demand for recent college graduates with agriculture degrees, with an estimated 57,900  high-skilled job openings annually in the food, agriculture, renewable natural resources and environment fields in the U.S. According to an employment outlook report released by the USDA’s National Institute of Food and Agriculture (NIFA) and Purdue University, there is an average of 35,400 new U.S. graduates with a bachelor’s degree or higher in agriculture related fields, 22,500 short of the jobs available annually. “There is incredible opportunity for highly-skilled jobs in agriculture,” says Agriculture Secretary Tom Vilsack. “Those receiving degrees in agricultural fields can expect to have ample career opportunities. Not only will those who study agriculture be likely to get well-paying jobs upon graduation, they will also have the satisfaction of working in a field that addresses some of the world’s most pressing challenges. These jobs will only become more […]

Read More
USDA Logo

May 6, 2015

USDA Awards $10 Million In Grants To Universities To Ad…

More than $10 million has been awarded to U.S. universities to address critical water problems, such as water quality and availability, in rural and agricultural watersheds across the country. The awards were made through the U.S. Department of Agriculture’s National Institute of Food and Agriculture (NIFA) Agriculture and Food Research Initiative (AFRI) Water for Agriculture challenge area and the National Integrated Water Quality Program (NIWQP). “Water is our most precious resource, one that is essential for both human survival and well-being and for our ability to grow our crops and livestock,” says Sonny Ramaswamy, NIFA director. “By funding research, Extension and education for citizens and the agriculture community, we are able to proactively create solutions to water-related issues like drought and its impact on food security.” The AFRI Water for Agriculture challenge area was first introduced in fiscal year (FY) 2014, and these grants represent the first year of funding for the program. Funded […]

Read More
fngla

May 6, 2015

Florida Nursery, Growers And Landscape Association Name…

Florida Nursery, Growers and Landscape Association (FNGLA) has awarded a group of individuals through its FNGLA Industry Awards Program for their contributions to the industry. This year’s winners will be honored during FNGLA’s Annual Convention in Coral Gables on June 13, as part of FNGLA’s Annual Meeting. FNGLA’s Industry Awards Program acknowledges both FNGLA and industry service, with varying criteria geared for each award. Nominations are accepted from the industry-at-large and winners are selected by a committee of industry peers. The Wendell Butler Award and the FNGLA Hall of Fame are recognized as the most prestigious awards given by FNGLA. The Wendell Butler Award is presented for service to FNGLA and the FNGLA Hall of Fame Award is a lifetime achievement award. Nominations are accepted from the industry at large. FNGLA Hall of Fame Inductee: Hugh Gramling, Tampa Bay Wholesale Growers (Plant City, Fla.), retired Wendell E. Butler Award: Theresa & Kevin Riley, […]

Read More
water

May 6, 2015

Record Low Snowpack Continues In The West

Across the Western U.S., snowpack has melted sooner than usual, according to data from the fourth 2015 forecast by the United States Department of Agriculture’s Natural Resources Conservation Service (NRCS). “Almost all of the West Coast continues to have a record low snowpack,” NRCS Hydrologist David Garen says. “March was warm and dry in most of the West; as a result, snow is melting earlier than usual.” Historically, April 1 is the peak snowpack. This year, the peak came earlier. There was little snow accumulation in March, and much of the existing snow has already melted. “The only holdouts are higher elevations in the Rockies,” Garen says. “Look at the map and you’ll see that almost everywhere else is red.” Red indicates less than half of the normal snowpack remains. A consequence of the early snowmelt is that Western states will have reduced streamflow later this spring and summer. In Western states where snowmelt […]

Read More
RedPeppers_RosanaPrada_Flickr

April 29, 2015

Nature Fresh Farms To Build 175-Acre Greenhouse Facilit…

Growing fresh vegetables in the Midwest is about to take a major turn in a new direction as Nature Fresh Farms has announced a large-scale investment in northwest Ohio. The company broke ground on April 10 to begin construction on a 175-acre greenhouse facility in Delta, Ohio. “This is an exciting time for Nature Fresh Farms as we expand our operations to include a U.S. growing facility,” said Nature Fresh Farms President Peter Quiring in a press release. “This development will allow us to better serve our Ohio customers with locally grown produce, year-round and continue to grow our U.S. operations.” Contingent upon acceptable levels of incentives from the State of Ohio and other government authorities, as well as utility rates agreeable to Nature Fresh, the company would be poised to ship its first case of vegetables in December 2015. The greenhouse project will be completed in several phases over the […]

Read More
RISE logo

April 29, 2015

RISE Delivers Petition Urging President Obama To Protec…

Responsible Industry for a Sound Environment (RISE) delivered a pollinator petition to the White House Council on Environmental Quality, urging President Obama to create more habitat and forage areas for pollinators, and to consider all sources of information on, and contributors to the pollinator health issue. Nearly 600 citizens from across the U.S. signed the petition. “Our petition shows President Obama that citizens want a balanced and substantive conversation to happen on the pollinator health issue,” says Aaron Hobbs, RISE president. “The pollinator issue is very complex and research points to multiple factors affecting pollinators, including pests and parasites, microbial diseases, nutrition problems, bee management practices and climate change.” According to Hobbs, the petition highlights some of the steps the industry is taking to support pollinators. This includes creating pollinator-friendly habitats and forage areas through integrated vegetation management in utility rights-of-way and large tracts of land. “We do applaud the White House for including in […]

Read More