Mother’s Day Weekend Forecast

Mother’s Day is the second biggest holiday for consumer spending after the winter holidays, so it stands to reason weather plays a large factor in retail success.

Planalytics, a company that looks at weather forecasts in retail terms, predicts the week leading up to Mother’s Day will include near seasonal temperatures throughout much of the United States and Canada. That means typical spring-like weather, and not the volatile conditions some areas have seen in the last few weeks.

For the actual Mother’s Day weekend, the Northeast will trend back toward normal (versus near-record highs predicted for the weekend of April 30-May 2), so sales will remain similar to last year but trend down from the previous weekend, according to Planalytics.

New England and Eastern Canada could be cooler than normal, and showers and thunderstorms could disrupt sales in the Central Plains, Midwest and Ohio Valley. In the Southeast, warmer-than-typical temperatures should be expected.

As for the West, slightly cooler-to-seasonal temperatures should prevail, helping retailers after rains washed out several weekends.

The Pacific Northwest, Rockies and British Columbia will be cooler than normal.

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