Online Only: Complete Industry Pulse Survey Responses

We asked our readers to give us their takes on the upcoming spring season. More than 300 readers submitted their answers throughout February, and here is the data we compiled.

Which of the following best describes your business?

Grower/retailer
47.5%
Wholesale grower
47.1%
Young plant grower
5.4%

Where are you located?

Northeastern U.S.
23.4%
Midwestern U.S.
26.3%
Southeastern U.S.
22.1%
Southwestern U.S.
5.2%
Western U.S.
11.0%
Other
12.0%

How do you expect your Spring 2009 sales to compare to last year?

Increase of less than 5 percent
21.4%
Increase of 6 to 10 percent
22.2%
Increase of more than 10 percent
12.8%
Decrease of less than 5 percent
9.5%
Decrease of 6 to 10 percent
9.5%
Decrease of more than 10 percent
7.4%
Stay the same
17.3%

Have your sales expectations for 2009 changed in the last three months?

Yes, they are lower than I thought three months ago
31.5%
Yes, they are higher than I thought three months ago
24.1%
No
44.4%

In which of the following areas are you experiencing cost increases for Spring 2009? Please check all that apply.

Energy
66.0%
Labor 
52.4%
Transportation
47.1%

What is the most important factor to your success this spring?

A vastly improved economy
18.2%
Cheaper labor
0.9%
Good weather
70.2%
Less competition
7.1%
Lower energy costs
3.6%

Please provide us with any additional comments or observations about your expectations for spring.

Are you changing the way you hire for spring?

Yes, I’m hiring fewer people
37.3%
Yes, I’m hiring more people
6.6%
No
56.0%

Are you having more difficulty securing or continuing lines of credit so far in 2009?

Yes
17.7%
No
56.1%
I don’t use lines of credit
26.2%

Compared to last last year, which of the following live inputs have been more difficult to obtain for spring this year? Please check all that apply.

Cuttings
28.7%
Liners
27.7%
Plugs
29.8%
Seed
28.7%

In which categories are you having trouble finding product? Please check all that apply.

Annuals
43.7%
Perennials
33.8%
Vegetables & Herbs
35.2%

Are you changing the number of crops and varieties you grow for spring?

Yes
74.7%
No
25.3%

If yes, how are you changing the amount you grow?

We’re growing more varieties
32.3%
We’re growing less varieties
14.0%
We’re growing a similar number of varieties, just less of each
10.2%
We’re growing more of some varieties and less of others
43.5%

Are you changing the way you schedule crops?

Yes, we’re growing more earlier
20.4%
Yes, we’re growing more later
25.3%
No
54.3%

Have you changed the amount of industry events you plan to attend this year?

Yes, I will attend fewer events
27.7%
Yes, I will attend more events
9.7%
No
62.6%

Leave a Reply