Online Only: Complete Industry Pulse Survey Responses

We asked our readers to give us their takes on the upcoming spring season. More than 300 readers submitted their answers throughout February, and here is the data we compiled.

Which of the following best describes your business?

Wholesale grower
Young plant grower

Where are you located?

Northeastern U.S.
Midwestern U.S.
Southeastern U.S.
Southwestern U.S.
Western U.S.

How do you expect your Spring 2009 sales to compare to last year?

Increase of less than 5 percent
Increase of 6 to 10 percent
Increase of more than 10 percent
Decrease of less than 5 percent
Decrease of 6 to 10 percent
Decrease of more than 10 percent
Stay the same

Have your sales expectations for 2009 changed in the last three months?

Yes, they are lower than I thought three months ago
Yes, they are higher than I thought three months ago

In which of the following areas are you experiencing cost increases for Spring 2009? Please check all that apply.


What is the most important factor to your success this spring?

A vastly improved economy
Cheaper labor
Good weather
Less competition
Lower energy costs

Please provide us with any additional comments or observations about your expectations for spring.

Are you changing the way you hire for spring?

Yes, I’m hiring fewer people
Yes, I’m hiring more people

Are you having more difficulty securing or continuing lines of credit so far in 2009?

I don’t use lines of credit

Compared to last last year, which of the following live inputs have been more difficult to obtain for spring this year? Please check all that apply.


In which categories are you having trouble finding product? Please check all that apply.

Vegetables & Herbs

Are you changing the number of crops and varieties you grow for spring?


If yes, how are you changing the amount you grow?

We’re growing more varieties
We’re growing less varieties
We’re growing a similar number of varieties, just less of each
We’re growing more of some varieties and less of others

Are you changing the way you schedule crops?

Yes, we’re growing more earlier
Yes, we’re growing more later

Have you changed the amount of industry events you plan to attend this year?

Yes, I will attend fewer events
Yes, I will attend more events

Leave a Reply

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