Online Only: Complete Industry Pulse Survey Responses

We asked our readers to give us their takes on the upcoming spring season. More than 300 readers submitted their answers throughout February, and here is the data we compiled.

Which of the following best describes your business?

Grower/retailer
47.5%
Wholesale grower
47.1%
Young plant grower
5.4%

Where are you located?

Northeastern U.S.
23.4%
Midwestern U.S.
26.3%
Southeastern U.S.
22.1%
Southwestern U.S.
5.2%
Western U.S.
11.0%
Other
12.0%

How do you expect your Spring 2009 sales to compare to last year?

Increase of less than 5 percent
21.4%
Increase of 6 to 10 percent
22.2%
Increase of more than 10 percent
12.8%
Decrease of less than 5 percent
9.5%
Decrease of 6 to 10 percent
9.5%
Decrease of more than 10 percent
7.4%
Stay the same
17.3%

Have your sales expectations for 2009 changed in the last three months?

Yes, they are lower than I thought three months ago
31.5%
Yes, they are higher than I thought three months ago
24.1%
No
44.4%

In which of the following areas are you experiencing cost increases for Spring 2009? Please check all that apply.

Energy
66.0%
Labor 
52.4%
Transportation
47.1%

What is the most important factor to your success this spring?

A vastly improved economy
18.2%
Cheaper labor
0.9%
Good weather
70.2%
Less competition
7.1%
Lower energy costs
3.6%

Please provide us with any additional comments or observations about your expectations for spring.

Are you changing the way you hire for spring?

Yes, I’m hiring fewer people
37.3%
Yes, I’m hiring more people
6.6%
No
56.0%

Are you having more difficulty securing or continuing lines of credit so far in 2009?

Yes
17.7%
No
56.1%
I don’t use lines of credit
26.2%

Compared to last last year, which of the following live inputs have been more difficult to obtain for spring this year? Please check all that apply.

Cuttings
28.7%
Liners
27.7%
Plugs
29.8%
Seed
28.7%

In which categories are you having trouble finding product? Please check all that apply.

Annuals
43.7%
Perennials
33.8%
Vegetables & Herbs
35.2%

Are you changing the number of crops and varieties you grow for spring?

Yes
74.7%
No
25.3%

If yes, how are you changing the amount you grow?

We’re growing more varieties
32.3%
We’re growing less varieties
14.0%
We’re growing a similar number of varieties, just less of each
10.2%
We’re growing more of some varieties and less of others
43.5%

Are you changing the way you schedule crops?

Yes, we’re growing more earlier
20.4%
Yes, we’re growing more later
25.3%
No
54.3%

Have you changed the amount of industry events you plan to attend this year?

Yes, I will attend fewer events
27.7%
Yes, I will attend more events
9.7%
No
62.6%

Leave a Reply

More From State of the Industry...
Aquaponics At Brogue Hydroponics

March 30, 2015

10 Things You Need To Know About Aquaponics

Are you curious about expanding into aquaponics? From pest control to equipment, Bob and Jesse Kilgore of Brogue Hydroponics offer 10 factors you need to consider.

Read More
Aquaponics At Brogue Hydroponics

March 30, 2015

Aquaponics Is Making A Splash At Brogue Hydroponics

The owners of Brogue Hydroponics explain why they expanded into aquaponics, and how the shift has helped them uncover a new market opportunity.

Read More
Hendriks-Half-Open-Roof_GGS

March 26, 2015

10 Greenhouse Products For First-Rate Growing Environments

From coverings to fork-lifts, greenhouse suppliers offer a variety of products to make growing easier. Check out the slideshow to learn more about these, plus several other products that can offer you value, versatility and durability.

Read More
Latest Stories

March 25, 2015

NASS Reports U.S. Honey Production Was Up By 19 Percent…

Honey production in 2014 from producers with five or more colonies totaled 178 million pounds, up 19 percent from 2013, according to a March 20 report from the USDA's National Agricultural Statistics Service (NASS).

Read More
cultivate'15 logo

March 4, 2015

Cultivate’15: AmericanHort Announces What’s…

In an industry that has seen major changes occurring at a fast pace, many industry professionals leave Cultivate with their heads spinning and no clear idea of how to regroup and strategize. Cultivate’15 is “Changing the Game.” As this year’s focus, Changing the Game will call your attention to the ways in which our industry has changed and your opportunities to compete successfully.

Read More
Greenhouse Grower State of the Industry

February 2, 2015

Download Greenhouse Grower’s 2015 State Of The In…

The Greenhouse Grower 2015 State Of The Industry Whitepaper includes all the results of the survey, including comparisons on 2014 sales to past years, details on how 2015 production volume and prices will compare to 2014, crops that growers will increase and decrease production on, where growers stand on using neonicotinoids on crops, how many growers will pursue growing medical marijuana and more.

Read More

January 27, 2015

Benchmarks: Let’s Change Our Story

It's a new year. Time for our industry to change how consumers perceive plants by creating a new reality where plants are valued for more than their physical beauty.

Read More

January 21, 2015

AFE Wins Platinum MarCom Award For “Murder, Sex a…

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video "Murder, Sex and Greed." The organization also recently announced that there are two new members on its board of trustees.

Read More
Greenhouse Grower State of the Industry

January 19, 2015

2015 State Of The Industry: Current Green Industry Tren…

Demand for green industry products and services is forecasted to increase in coming years as the housing market rebounds.

Read More
DNA-logo

January 14, 2015

Terra Nigra Joins DNA Green Group

DNA Green Group will be expanding its range of cut flowers by incorporating Terra Nigra, a company specializing in breeding and propagation of gerberas and roses.

Read More

January 14, 2015

Florensis Receives Horticultural Entrepreneur Award

During the January 7, 2015 award ceremony in the Keukenhof, in Lisse, Netherlands, Florensis received the Horticultural Entrepreneur Award. Florensis was one of four nominated companies, which also included Arcadia BV, Artemis and Martens Asperges.

Read More
AmericanHort

January 9, 2015

AmericanHort Celebrates Its First Birthday

AmericanHort was formally launched one year ago on January 1, 2014, and the association is celebrating numerous successes of the first year.

Read More
Carol Miller

January 7, 2015

We’re All In This Together

Growers and retailers have a common goal — to serve customers better. In this new column, Greenhouse Grower will take a look at ways growers and retailers can work together to take advantage of profit opportunities and better meet customer needs.

Read More

January 7, 2015

Industry Speaks Out Against “Waters Of The U.S.” Rule

The Environmental Protection Agency’s proposed rule change to the Clean Water Act, known as “waters of the U.S.,” has the potential to disrupt normal business practices for growers across the country.

Read More

January 7, 2015

Students Tackle Real-Life Challenges At National FFA Fl…

Top prize winners put skills learned in the classroom to the test at the National Future Farmers of America (FFA) Floriculture Career Development Event.

Read More
Lesley Judd

January 7, 2015

2014 Meister Scholarship Awarded To Ph.D Student

The Richard T. Meister Scholarship was awarded to Lesley Judd, a graduate student with a passion for horticulture and a desire to pass her knowledge along through teaching.

Read More

January 6, 2015

39th Annual Today’s Horticulture Symposium Will Be Febr…

The Professional Gardener Alumni Association (PGAA) will hold the 39th Annual Today’s Horticulture Symposium program will be on February 6, 2015 from 8 a.m. or 4 p.m. in the Ballroom at Longwood Gardens, and will feature an array of engaging speakers.

Read More
Shawn McBurney

January 6, 2015

Society Of American Florists Hires New Lobbyist

Shawn McBurney joined the Society of American Florists' (SAF) staff starting January 5 as the new senior director of government relations.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

Growers Are Optimistic For A Strong Year In 2015

Greenhouse Grower’s State Of The Industry survey reveals that growers are being cautious about the inputs they use, and they’re worried about input costs and regulation, but enthusiastic about the rebounding economy.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

The 2015 State Of The Greenhouse Industry: Numbers At A…

Greenhouse Grower's 2015 State Of The Industry Survey shows some promising trends for the new year. Here's a look at the greenhouse market for 2015.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

Suppliers Will Increase Prices, Grower Education For 20…

Vendors' expectations are high for 2015, according to their responses on Greenhouse Grower's 2015 State Of The Industry Survey.

Read More