Right Around The Corner: The Farwest Show

If you’re headed to the Farwest Show in Portland this week, be sure to set aside time Friday for the greenhouse track of educational sessions. Greenhouse Grower is hosting this year’s program, with three sessions from 9 a.m. to noon.

9 a.m.–Breaking Out Of The Commodity Trap

Increase revenues by offering high-quality plants your competitors aren’t. Differentiation begins with production inputs from variety selection to the plant size you choose to grow and market.
Ransom Nichols, grower and columnist, will present on the annuals side. Dan Heims from Terra Nova Nurseries will present on the perennials side.

10 a.m.–Shrink Your Shrink

Unmarketable plants are a drain on every grower’s bottom line but you can minimize the impact by paying attention to details. Dömmen’s Dr. Allen Hammer shares simple production techniques that will help you take more of your crop all the way to the finish line.

11 a.m.–Grower Panel Discussion

Greenhouse Grower Editor Delilah Onofrey leads a panel of top greenhouse growers in a discussion on best practices for profitability. They will talk about the steps they’re taking in their own operations to increase revenues, manage expenses and drive dollars to their bottom lines. Growers scheduled for the panel include Steve Ussery of Iwasaki Brothers, Grace Dinsdale of Blooming Nursery, Jack Bigej of Al’s Garden Center and Ransom Nichols, grower and columnist.

Greenhouse Grower’s sister publication, Today’s Garden Center, will be hosting the retailer track on Saturday morning, also from 9 a.m. to noon. Saturday sessions include:

9 a.m.–Today’s Garden Center’s Retail Trends for 2010

We’ll share the results from Today’s Garden Center’s Industry Pulse Surveys and this year’s Revolutionary 100 Roundtable. From buying to products to merchandising ideas, we’ll talk about the trends retailers need to now to finish strong in 2010 and be ready for a successful spring.

10 a.m.–Revolutionary 100 Panel Discussion

A panel of independent retailers from TGC’s 2010 Revolutionary 100–Brian Bauman from Bauman Farms, Lee Powell from Garland Nursery, and Ted Farthing from Shorty’s Garden & Home–will talk about how they’re approaching these trends in their own operations. They will share real-world examples of strategies that have worked for them and maybe some that haven’t.

11 a.m.–Steal This Idea

Today’s Garden Center’s second annual Steal This Idea issue is just around the corner. We’ll provide a preview of some of the great ideas independent retailers across the country have developed for their businesses and attendees can put into action in their own garden centers.

For more information on the show, visit FarWestShow.com.

Leave a Reply

More From State of the Industry...
Lavandula 'Meerlo' (Sunset Western Garden Collection)

March 3, 2015

Why You Will Still Grow Today’s Big Perennial 10 Years From Now

What will be the next big perennial? Breeders say it takes more than a splashy plant to distinguish itself in the market. Therefore, the question is not what will be the next big perennial, but rather what perennial performs well enough in the garden to have staying power in the market for years to come.

Read More

March 2, 2015

Avoid Surprises On The Delivery Dock

A call in advance about problems with a plant shipment to a retailer you supply goes a long way toward customer satisfaction.

Read More
Janeen Wright

March 2, 2015

Deliver Plant Quality That Trumps Price [Opinion]

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

Read More
Latest Stories
Greenhouse Grower State of the Industry

February 2, 2015

Download Greenhouse Grower’s 2015 State Of The In…

The Greenhouse Grower 2015 State Of The Industry Whitepaper includes all the results of the survey, including comparisons on 2014 sales to past years, details on how 2015 production volume and prices will compare to 2014, crops that growers will increase and decrease production on, where growers stand on using neonicotinoids on crops, how many growers will pursue growing medical marijuana and more.

Read More

January 27, 2015

Benchmarks: Let’s Change Our Story

It's a new year. Time for our industry to change how consumers perceive plants by creating a new reality where plants are valued for more than their physical beauty.

Read More

January 21, 2015

AFE Wins Platinum MarCom Award For “Murder, Sex a…

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video "Murder, Sex and Greed." The organization also recently announced that there are two new members on its board of trustees.

Read More
Greenhouse Grower State of the Industry

January 19, 2015

2015 State Of The Industry: Current Green Industry Tren…

Demand for green industry products and services is forecasted to increase in coming years as the housing market rebounds.

Read More

January 14, 2015

Terra Nigra Joins DNA Green Group

DNA Green Group will be expanding its range of cut flowers by incorporating Terra Nigra, a company specializing in breeding and propagation of gerberas and roses.

Read More

January 14, 2015

Florensis Receives Horticultural Entrepreneur Award

During the January 7, 2015 award ceremony in the Keukenhof, in Lisse, Netherlands, Florensis received the Horticultural Entrepreneur Award. Florensis was one of four nominated companies, which also included Arcadia BV, Artemis and Martens Asperges.

Read More
AmericanHort

January 9, 2015

AmericanHort Celebrates Its First Birthday

AmericanHort was formally launched one year ago on January 1, 2014, and the association is celebrating numerous successes of the first year.

Read More
Carol Miller

January 7, 2015

We’re All In This Together

Growers and retailers have a common goal — to serve customers better. In this new column, Greenhouse Grower will take a look at ways growers and retailers can work together to take advantage of profit opportunities and better meet customer needs.

Read More

January 7, 2015

Industry Speaks Out Against “Waters Of The U.S.” Rule

The Environmental Protection Agency’s proposed rule change to the Clean Water Act, known as “waters of the U.S.,” has the potential to disrupt normal business practices for growers across the country.

Read More

January 7, 2015

Students Tackle Real-Life Challenges At National FFA Fl…

Top prize winners put skills learned in the classroom to the test at the National Future Farmers of America (FFA) Floriculture Career Development Event.

Read More
Lesley Judd

January 7, 2015

2014 Meister Scholarship Awarded To Ph.D Student

The Richard T. Meister Scholarship was awarded to Lesley Judd, a graduate student with a passion for horticulture and a desire to pass her knowledge along through teaching.

Read More

January 6, 2015

39th Annual Today’s Horticulture Symposium Will Be Febr…

The Professional Gardener Alumni Association (PGAA) will hold the 39th Annual Today’s Horticulture Symposium program will be on February 6, 2015 from 8 a.m. or 4 p.m. in the Ballroom at Longwood Gardens, and will feature an array of engaging speakers.

Read More
Shawn McBurney

January 6, 2015

Society Of American Florists Hires New Lobbyist

Shawn McBurney joined the Society of American Florists' (SAF) staff starting January 5 as the new senior director of government relations.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

Growers Are Optimistic For A Strong Year In 2015

Greenhouse Grower’s State Of The Industry survey reveals that growers are being cautious about the inputs they use, and they’re worried about input costs and regulation, but enthusiastic about the rebounding economy.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

The 2015 State Of The Greenhouse Industry: Numbers At A…

Greenhouse Grower's 2015 State Of The Industry Survey shows some promising trends for the new year. Here's a look at the greenhouse market for 2015.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

Suppliers Will Increase Prices, Grower Education For 20…

Vendors' expectations are high for 2015, according to their responses on Greenhouse Grower's 2015 State Of The Industry Survey.

Read More
Greenhouse Grower State of the Industry

December 31, 2014

2015 State Of The Industry: Major Changes In Washington…

Immigration, tax and regulatory reforms are a few important issues to watch in 2015. Still, the horticulture industry is on the threshold of change and has reason to be optimistic.

Read More
Greenhouse Grower State of the Industry

December 31, 2014

2015 State Of The Industry: 2015 Brings More Debate On …

Pollinator health dominated regulatory discussions in 2014 and will continue to do so in 2015. Expect to see another busy year of regulatory changes and research.

Read More