The Southern Nursery Association’s (SNA) Green Industry Trade Show kicks off tomorrow in Atlanta, marking the first time the show takes place in the winter after more than 100 years of summer get-togethers. The show will also take place at a smaller venue, the Cobb Galleria Centre.
Attendance had been down in recent years, but the SNA is banking on success with a winter show in part because orders are no longer being placed months in advance like past years. Instead, growers are finalizing orders last minute to prepare for their spring inventory demands.
“Buying habits are changing,” says Buddy Martin, owner of Martins Nursery in Semmes, Ala. “Orders are being placed just prior to when inventory is needed and not as far in advance. I believe the winter show is a good move and will reenergize the show and its exhibitors.”
In addition to finalizing last-minute orders, attendees at the February 12 and 13 show will be able to hear some of the industry’s top experts and participate in strategic workshops.
Greenhouse Grower columnist Allan Armitage and Michael Dirr will be speaking about new plant introductions, and industry experts will host a number of targeted workshops to improve business practices and set creative strategies for coming years.
For more information on changes to this year’s show, visit www.sna.org.