Top Ten Cuttings Producers Of 2012

The recent acquisition of Ecke Ranch by the Agribio Group — which already owns number one cuttings producer Fides Oro — won’t impact our Top 10 Cuttings Producer rankings until next year. But adding the 95,000,000 cuttings Ecke produced this year to Fides Oro’s more than one billion will further cement its place as the top cuttings producer. This continues the industry trend toward consolidation; in 2011, Agribio purchased Guatemalan cuttings producer Oro Farms, creating Fides Oro. The combined output of cuttings topped one billion for the first time.
     There was some other shifting among the ranks. Selecta Klemm increased cuttings production by 23 million in 2012, moving up one into the number four spot. Because Innovaplant reduced production by 5 to 10 million this year, dropping from number eight to number ten, Florexpo moved into the number eight position and GGG Grüenwald into number nine.

New Products, Crops and Technologies
In our survey, we asked producers what they are excited about this year. Zsofia Angeli-Wies of GGG Grüenwald cited the company’s own petunia line and large flowering cupheas. Martijn Kuiper, North American sales manager for Beekenkamp, said he was most excited about the operation’s Deliflor automated stick line, as well as its begonia Glory series and Cottage lines.
Managing Director Perry Wismans says Dümmen’s Great Balls of Fire series will breathe new life into the ivy geranium market because of its heat tolerance. In addition, “The new Aloha Kona calibrachoa series is getting great reviews from trial stations,” he says. “This series is more compact than your regular calibrachoa and can therefore be grown with less PGRs.”
General Manager Thomas Schuster of Innovaplant says he is looking forward to new convolvulus, calibrachoas, petunias and iberis varieties, and Fides Oro’s general manager, Mark Schermer, mentions not only plants but a new technology.
     “We’re excited about marker-assisted breeding that will give our program a real boost, the development of our perennials program, the addition of the Bartels Stek products to our assortment and featuring Suntory’s full product line,” Schermer says. “And, of course, the introduction of our Mystic Mums line. We’re pleased with the positive feedback from customers on the excellent product quality from our farm in Guatemala in the first season as a merged company.”
     Ball FloraPlant continues its line of Genesis direct-stick callused cuttings. Argyranthemums, bracteantha, geranium, osteospermum and scaevola are available this way. In addition, Ball FloraPlant will be opening a new facility in Nicaragua and is contract growing in Israel. “Our reasons for both include climate, upgrades in production facilities and efficiencies and available labor and logistics,” says Allan Davidson, general manager for Ball FloraPlant

Challenges Ahead
Of course there are the rough spots to be worked through, and the list of challenges is a familiar one.
     “Increasing costs of energy, inflation in production countries, exchange rates and generally trying to keep costs per unit under control,” says Selecta’s Per Klemm when asked what challenges this year will bring. Ball Flora Plant’s Davidson puts it more simply. “Rising production costs.”
Beekenkamp’s Kuiper says exchange rates are an issue, as well as logistics — and not only the rules of importation but the implementation of these rules. Wismans says last year Dümmen introduced its True Grower Guarantee, a new insurance policy for growers, which put extra pressure on the company’s off-shore farms and rooting partners. However, Dümmen is doing it again, because it ended the season with close to 100 percent order fill.
     “Offering distinctive products, reliability of supply and being easy to do business with,” is Fides Oro’s challenge according to Schermer. Fernando Altmann Weston, production manager for Florexpo, says keeping up with new introductions and evaluating which ones will be successful is something they are always working on.

 Top Ten Cuttings Producers

2012 Rank Company Quantity Produced
Greenhouse Square Feet
Headquarters Countries
 1 Fides Oro 1 billion+ 8,073,000 Holland five
 2 Beekenkamp 850-875 million 2,736,000 Holland two
 3 Syngenta Flowers 550-575 million 15,070,000 Switzerland six
 4 Selecta Klemm 321 million 4,005,509 Germany three
 5 Dummen 305-310 million 8,400,000 Germany four
 6 Ball FloraPlant 200 million 5,000,000 United States seven
 7 Cohen 155 million* 1,151,738* Israel one
 8 Florexpo SA 130-140 million 1,765,281 Costa Rica one
 9 GGG 130-135 million 10,333,354 Germany seven
10 Innovaplant 120-130 million 10,333,354 Germany two

Leave a Reply

One comment on “Top Ten Cuttings Producers Of 2012

More From State of the Industry...
PP&L CAST 2015 intros

April 22, 2015

6 Breeding Companies Serve Up New Varieties At Pacific Plug & Liner

Pacific Plug & Liner’s theme this year, Labyrinth, a conservatory of the world’s most captivating plants, was perfectly topped off (pun intended) with fascinators for the women and newsboy caps for the men. The PP&L team dressed their part to act out the gothic “conservatory of the world’s most captivating plants.” Truly, the displays looked like they practically popped out of a catalog, and the costumes were a nice touch. Retailers take heed, the fully merchandised displays at Pacific Plug & Liner are worthy of emulating. We’ll let the pictures tell the story of all the fabulous variety introductions presented at  Pacific Plug & Liner’s 2015 California Spring Trials, where Cultivaris, Cohen Nurseries, Histil Nurseries, Jaldety Nurseries, Southern Living/Sunset Collection and Pacific Plug & Liner all highlighted their 2016 introductions.  

Read More
Speedling 2015 CAST intros

April 22, 2015

Speedling Inc. Presents New Varieties From ABZ Seeds, Hem Genetics, Thompson & Morgan, Vista Farms & PSI

You name it, we saw it at Speedling's California Spring Trials location in San Juan Bautista, where five companies showed off their new introductions for 2016.

Read More
PittMoss on Shark Tank

April 22, 2015

PittMoss Wins On Shark Tank

Mont Handley, president and CEO of PittMoss, appeared on ABC’s Shark Tank on April 17 to try to get the “sharks” to invest in his peat moss alternative. Three investors from the TV show contributed $600,000 to PittMoss for a 35 percent stake in the company. Check out this clip from ABC’s website in which Mark Cuban, Kevin O’Leary and Robert Herjavec discuss getting on board with the product. PittMoss is an alternative to sphagnum peat moss, made up of a mix of proprietary additives and recycled paper rescued from landfill space. Handley founded the Pittsburgh-based company in 1994. What started as a small experiment grew into a full-fledged business with the help of funding provided by an EPA SBIR grant and Pittsburgh’s Idea Foundry. Today, PittMoss is available to commercial greenhouses and nurseries from Michigan to Maine to North Carolina, with plans to grow. To learn more, visit PittMoss’ website, or check it […]

Read More
Latest Stories
HRI logo

April 8, 2015

Horticultural Research Institute Accepting Scholarship …

The Horticultural Research Institute (HRI) is offering seven scholarships for the 2015-2016 school year, totaling $20,000. Applications will be accepted through May 31.

Read More
protecting bees and pollinators video

March 31, 2015

New Video On Protecting Bees And Pollinators Educates H…

A new educational video that provides information on the horticultural industry’s essential role in bee and pollinator stewardship is one result of industry collaboration by the Horticultural Research Institute, AmericanHort, Society of American Florists and the American Floral Endowment. “Protecting Bees & Pollinators: What Horticulture Needs to Know,” narrates the current state of bee and pollinator health, provides information on factors that impact pollinators and the environment and underscores the beneficial role horticulture plays in providing healthy pollinator ecosystems.

Read More

March 25, 2015

NASS Reports U.S. Honey Production Was Up By 19 Percent…

Honey production in 2014 from producers with five or more colonies totaled 178 million pounds, up 19 percent from 2013, according to a March 20 report from the USDA's National Agricultural Statistics Service (NASS).

Read More
cultivate'15 logo

March 4, 2015

Cultivate’15: AmericanHort Announces What’s…

In an industry that has seen major changes occurring at a fast pace, many industry professionals leave Cultivate with their heads spinning and no clear idea of how to regroup and strategize. Cultivate’15 is “Changing the Game.” As this year’s focus, Changing the Game will call your attention to the ways in which our industry has changed and your opportunities to compete successfully.

Read More
Greenhouse Grower State of the Industry

February 2, 2015

Download Greenhouse Grower’s 2015 State Of The In…

The Greenhouse Grower 2015 State Of The Industry Whitepaper includes all the results of the survey, including comparisons on 2014 sales to past years, details on how 2015 production volume and prices will compare to 2014, crops that growers will increase and decrease production on, where growers stand on using neonicotinoids on crops, how many growers will pursue growing medical marijuana and more.

Read More

January 27, 2015

Benchmarks: Let’s Change Our Story

It's a new year. Time for our industry to change how consumers perceive plants by creating a new reality where plants are valued for more than their physical beauty.

Read More

January 21, 2015

AFE Wins Platinum MarCom Award For “Murder, Sex a…

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video "Murder, Sex and Greed." The organization also recently announced that there are two new members on its board of trustees.

Read More
Greenhouse Grower State of the Industry

January 19, 2015

2015 State Of The Industry: Current Green Industry Tren…

Demand for green industry products and services is forecasted to increase in coming years as the housing market rebounds.

Read More

January 14, 2015

Terra Nigra Joins DNA Green Group

DNA Green Group will be expanding its range of cut flowers by incorporating Terra Nigra, a company specializing in breeding and propagation of gerberas and roses.

Read More

January 14, 2015

Florensis Receives Horticultural Entrepreneur Award

During the January 7, 2015 award ceremony in the Keukenhof, in Lisse, Netherlands, Florensis received the Horticultural Entrepreneur Award. Florensis was one of four nominated companies, which also included Arcadia BV, Artemis and Martens Asperges.

Read More

January 9, 2015

AmericanHort Celebrates Its First Birthday

AmericanHort was formally launched one year ago on January 1, 2014, and the association is celebrating numerous successes of the first year.

Read More
Carol Miller

January 7, 2015

We’re All In This Together

Growers and retailers have a common goal — to serve customers better. In this new column, Greenhouse Grower will take a look at ways growers and retailers can work together to take advantage of profit opportunities and better meet customer needs.

Read More

January 7, 2015

Industry Speaks Out Against “Waters Of The U.S.” Rule

The Environmental Protection Agency’s proposed rule change to the Clean Water Act, known as “waters of the U.S.,” has the potential to disrupt normal business practices for growers across the country.

Read More

January 7, 2015

Students Tackle Real-Life Challenges At National FFA Fl…

Top prize winners put skills learned in the classroom to the test at the National Future Farmers of America (FFA) Floriculture Career Development Event.

Read More
Lesley Judd

January 7, 2015

2014 Meister Scholarship Awarded To Ph.D Student

The Richard T. Meister Scholarship was awarded to Lesley Judd, a graduate student with a passion for horticulture and a desire to pass her knowledge along through teaching.

Read More

January 6, 2015

39th Annual Today’s Horticulture Symposium Will Be Febr…

The Professional Gardener Alumni Association (PGAA) will hold the 39th Annual Today’s Horticulture Symposium program will be on February 6, 2015 from 8 a.m. or 4 p.m. in the Ballroom at Longwood Gardens, and will feature an array of engaging speakers.

Read More
Shawn McBurney

January 6, 2015

Society Of American Florists Hires New Lobbyist

Shawn McBurney joined the Society of American Florists' (SAF) staff starting January 5 as the new senior director of government relations.

Read More
Greenhouse Grower State of the Industry

January 5, 2015

Growers Are Optimistic For A Strong Year In 2015

Greenhouse Grower’s State Of The Industry survey reveals that growers are being cautious about the inputs they use, and they’re worried about input costs and regulation, but enthusiastic about the rebounding economy.

Read More