The Continuing Evolution Of Retail

retail_webTechnology will rapidly transform how retailers engage with their customers, reverberating through everything from the daily process of running a business to plant tags, containers, videos and apps. Retailers will find it less difficult to get out of the office and back into the business of working with plants and people.

Improved Point-Of-Sale (POS)

Mobile POS systems will soon replace the traditional checkout as smartphones and tablets make it possible for retailers to perform on-the-spot transactions anywhere they have an internet connection. Retailers will find it simpler to keep track of customers’ buying preferences and manage inventory in real time.

It will be harder for thieves to access unauthorized funds in the future, thanks to a new security chip placed in credit cards that requires a pin number before completing any transaction. The introduction of mobile wallet technology will also help accelerate customer engagement using interactive coupons, geofencing enhancements and more.

The Reinvention Of Plant Tags

Plant tags are quickly moving away from easily ignored pieces of plastic to detailed advice portals that place a diverse amount of growing information directly in the end-consumer’s hands. Improved QR (Quick Response) codes already allow retailers to communicate everything a consumer needs to know about a plant at the point of sale.

Augmented reality (the integration of computer graphics into the real world) may replace QR codes to provide customers with a view of how a plant looks like in their yards without ever leaving the store. The challenge will be how to provide highly customized, regional information while avoiding duplication of material already printed on the tag.

Container Revolution

The advent of 3D printers hints at an exciting future, when suppliers offer highly customizable containers to stores at affordable prices as the technology improves. As retailers seek to draw customers’ attention with eye-catching plant presentations, pressure will continue for growers to select decorative containers that appeal to the end consumer and have high usability. High-end, decorative pots are already gaining popularity with growers targeting consumers who want to use plants in home decor. Brightly colored containers in chartreuse green, hot pink and bright purple are replacing the traditional white, black and terra cotta as seen at the 2013 International Plant Materials show in Essen, Germany.

Screen printing technology may also allow growers to streamline production in white pots, and screen-print branding and plant information on the pot as finished crops head out the door to retail.

Producing Plant Videos

Consumers are eager for information in the form of easily digestible plant videos that are two minutes or less in length. To differentiate their videos, retailers will have to provide relevant, high-quality content that initiates an immediate consumer response, including tutorials on topics like how to choose plants that work well together in combinations, and how to use plants in home decor and herbs in cooking. Expect to see greater video interactivity in the future through live streams, options for extended footage and a pause feature that allows users to stop the video and access additional product content.

Developing Retail Apps And Mobile Websites

Smartphone apps that can quickly push out information to customers on new arrivals, special offers and upcoming events are still catching hold in retail garden centers. As retailers seek to utilize apps as a way to connect with customers that goes beyond Facebook and Twitter, they will have to weigh carefully what information their customers want against what they can realistically deliver and maintain.

Developing mobile websites is another growth area retailers will need to grasp as consumers access more information from their mobile devices. Generation Y is well-informed and likes to research purchases both in-store and before they enter stores. Internet search engines could eventually offer retailers the opportunity to know what consumers are searching for, and provide a shopping list for them when they check in to the store.

Topics: ,

Leave a Reply

More From Business Management...
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Paul Ecke, Jr. Scholarship and Altman Family Scholarships

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Oregon Lean Nursery Consortium

April 15, 2017

How Oregon Growers Are Making Lean Improvements With Help From Their Peers

The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More
Latest Stories
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Pau…

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Oregon Lean Nursery Consortium

April 15, 2017

How Oregon Growers Are Making Lean Improvements With He…

The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
Vegetable and Hydroponic Production At Vineland

April 10, 2017

Growing Beyond Your Comfort Zone Can Be Rewarding

With experience in biocontrols and IPM, ornamental growers have much to offer in producing emerging horticultural crops.

Read More
Socius Webinar

March 30, 2017

Webinar to Offer Tips on Properly Managing Your Busines…

“How to Survive and Thrive: New Revenue Building Tools for Growers,” presented by Socius, takes place on April 6.

Read More
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Con…

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Dev…

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

Read More
Steve Black and Bridget Behe

March 14, 2017

AmericanHort’s First-Ever CareerUP Event to Take Place …

CareerUP is a day-long workshop that is designed to provide the skills, information, and inspiration that young professionals need to advance their careers, love their jobs, and help the industry grow.

Read More
Horticultural Research Institute Logo

March 12, 2017

Horticulture Research Institute Rings in New Year With …

More than 150 industry professionals attended a reception at MANTS, which introduced new officers and celebrated the more than $190,000 in donations for HRI research fostering business-building knowledge for the horticultural industry.

Read More

March 10, 2017

Costa Farms Expands With Purchase of Indoor Houseplant …

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

Read More
Startup Stock Photos

March 10, 2017

Passionate Horticulture Writers Wanted To Join Our Team

GreenhouseGrower.com is looking for people to join our team and submit original content to our website about floriculture and greenhouse production of emerging crops.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Egon and Laina Molbak

March 7, 2017

American Floral Endowment Receives Major Contribution t…

AFE recently announced that it has received a $100,000 contribution from Egon and Laina Molbak, the founders and long-time owners of Molbak’s Garden + Home outside of Seattle.

Read More