The Continuing Evolution Of Retail

retail_webTechnology will rapidly transform how retailers engage with their customers, reverberating through everything from the daily process of running a business to plant tags, containers, videos and apps. Retailers will find it less difficult to get out of the office and back into the business of working with plants and people.

Improved Point-Of-Sale (POS)

Mobile POS systems will soon replace the traditional checkout as smartphones and tablets make it possible for retailers to perform on-the-spot transactions anywhere they have an internet connection. Retailers will find it simpler to keep track of customers’ buying preferences and manage inventory in real time.

It will be harder for thieves to access unauthorized funds in the future, thanks to a new security chip placed in credit cards that requires a pin number before completing any transaction. The introduction of mobile wallet technology will also help accelerate customer engagement using interactive coupons, geofencing enhancements and more.

The Reinvention Of Plant Tags

Plant tags are quickly moving away from easily ignored pieces of plastic to detailed advice portals that place a diverse amount of growing information directly in the end-consumer’s hands. Improved QR (Quick Response) codes already allow retailers to communicate everything a consumer needs to know about a plant at the point of sale.

Augmented reality (the integration of computer graphics into the real world) may replace QR codes to provide customers with a view of how a plant looks like in their yards without ever leaving the store. The challenge will be how to provide highly customized, regional information while avoiding duplication of material already printed on the tag.

Container Revolution

The advent of 3D printers hints at an exciting future, when suppliers offer highly customizable containers to stores at affordable prices as the technology improves. As retailers seek to draw customers’ attention with eye-catching plant presentations, pressure will continue for growers to select decorative containers that appeal to the end consumer and have high usability. High-end, decorative pots are already gaining popularity with growers targeting consumers who want to use plants in home decor. Brightly colored containers in chartreuse green, hot pink and bright purple are replacing the traditional white, black and terra cotta as seen at the 2013 International Plant Materials show in Essen, Germany.

Screen printing technology may also allow growers to streamline production in white pots, and screen-print branding and plant information on the pot as finished crops head out the door to retail.

Producing Plant Videos

Consumers are eager for information in the form of easily digestible plant videos that are two minutes or less in length. To differentiate their videos, retailers will have to provide relevant, high-quality content that initiates an immediate consumer response, including tutorials on topics like how to choose plants that work well together in combinations, and how to use plants in home decor and herbs in cooking. Expect to see greater video interactivity in the future through live streams, options for extended footage and a pause feature that allows users to stop the video and access additional product content.

Developing Retail Apps And Mobile Websites

Smartphone apps that can quickly push out information to customers on new arrivals, special offers and upcoming events are still catching hold in retail garden centers. As retailers seek to utilize apps as a way to connect with customers that goes beyond Facebook and Twitter, they will have to weigh carefully what information their customers want against what they can realistically deliver and maintain.

Developing mobile websites is another growth area retailers will need to grasp as consumers access more information from their mobile devices. Generation Y is well-informed and likes to research purchases both in-store and before they enter stores. Internet search engines could eventually offer retailers the opportunity to know what consumers are searching for, and provide a shopping list for them when they check in to the store.

Topics: ,

Leave a Reply

More From Business Management...
Obscura Screens From Svensson feature

July 28, 2016

3 New Products For Cannabis Producers

From screens to fertilizers to lighting, here are three new products that might help enhance your cannabis production system.

Read More
Cannabis In Greenhouse

July 27, 2016

The Top 5 Myths About Cannabis Production Cleared Up

There is a lot of misleading information going around about growing cannabis. Industry insider James Lowe makes sure you know the truth about cannabis production.

Read More
Joe Bischoff

July 26, 2016

SAF Partners With Cornerstone Government Affairs To Advance Industry’s Policy Priorities In Washington

A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floriculture industry. “SAF and Cornerstone together provide experienced voices on Capitol Hill to protect our growers’ interests,” says SAF CEO Peter Moran. “We’ll continue to move major policy priorities forward on behalf of small business and agriculture.” Cornerstone is a public affairs firm specializing in government relations, strategic consulting, and advocacy. Its team of more than 50 senior professionals includes former senior professional staff from both authorization and appropriations committees and the U.S. Department of Agriculture (USDA), as well as veterans of the horticulture industry. Agricultural and horticultural issues of primary concern to SAF members include access to labor, immigration, crop protection, international trade and other matters related to the day-to-day operations of growers. Before she retired this year, SAF lobbyist Lin […]

Read More
Latest Stories
Obscura Screens From Svensson feature

July 28, 2016

3 New Products For Cannabis Producers

From screens to fertilizers to lighting, here are three new products that might help enhance your cannabis production system.

Read More
Cannabis In Greenhouse

July 27, 2016

The Top 5 Myths About Cannabis Production Cleared Up

There is a lot of misleading information going around about growing cannabis. Industry insider James Lowe makes sure you know the truth about cannabis production.

Read More
Joe Bischoff

July 26, 2016

SAF Partners With Cornerstone Government Affairs To Adv…

A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floriculture industry. “SAF and Cornerstone together provide experienced voices on Capitol Hill to protect our growers’ interests,” says SAF CEO Peter Moran. “We’ll continue to move major policy priorities forward on behalf of small business and agriculture.” Cornerstone is a public affairs firm specializing in government relations, strategic consulting, and advocacy. Its team of more than 50 senior professionals includes former senior professional staff from both authorization and appropriations committees and the U.S. Department of Agriculture (USDA), as well as veterans of the horticulture industry. Agricultural and horticultural issues of primary concern to SAF members include access to labor, immigration, crop protection, international trade and other matters related to the day-to-day operations of growers. Before she retired this year, SAF lobbyist Lin […]

Read More

July 26, 2016

AFE Releases New Videos Highlighting Industry Successes

The American Floral Endowment (AFE) recently released five new videos, created to highlight floriculture successes through industry collaboration, support, and participation. “Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” says Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.” The introductory video “Heard of the American Floral Endowment?” helps educate those who aren’t currently aware of AFE’s programs, while other segmented videos (retail, wholesale, grower) share how Endowment programs complement each group and why it’s so important that everyone in the industry participates: Retail Florists Share Why They Turn to AFE New Resources for Floral Wholesalers and Suppliers AFE Helping Growers Profit Ready for a Career in Floriculture or Horticulture? […]

Read More
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

Read More
Luxflora Flower Run

July 20, 2016

First-Ever Flower Run Was A Big Success, Luxflora Says

Kicking off Cultivate’16 on Sunday, July 10, Luxflora’s first annual 5K saw nearly 150 participants racing through the picturesque Scioto Audubon Park in Columbus under clear blue skies and perfect conditions. It was a great way to start the week, participants said. Congratulations to the winners of the first-ever Flower Run: First Place: Jacob Griffith Gardner Second Place: Mike Goyette Third Place: Jack Ford The top three winners — and all of the Flower Run participants — were showered with flower petals when they crossed the finish line, making for a colorful and fragrant finish to an invigorating experience. “Personally, I would consider it a grand success,” says Luxflora President Rebecca Lusk. “The overall mood was fantastic, from start to finish. There were many high fives and group hugs, numerous duo phone selfies and postings to social media, while participants enjoyed their bananas and bottled water donated by Experience Columbus. Most […]

Read More

July 19, 2016

Do You Grow Young Plants? Only 4 Days Left To Take Our …

If your operation produces plugs or liners for wholesale growers, please take a few minutes to participate in Greenhouse Grower’s 2016 Young Plant Grower Survey. We know you are very busy and we value your time and input. This survey should only take a few minutes. Greenhouse Grower’s Young Plant Grower Survey has played a key role in building our Top 20 Young Plant Growers list over the years. The information helps us zero in on trends taking shape and the challenges you’re facing as young plant growers. If you have any questions about this survey or you are not the right contact for this at your operation, please email me at [email protected], or please forward the survey link to the appropriate person. We would like to wrap up this survey by July 25, so please take it soon! Thank you in advance for your participation. We value your opinion! » […]

Read More

July 9, 2016

Market The Experience Of Gardening, Minus The Fuss

Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.

Read More
Grower Education

July 7, 2016

Two Industry Veterans Discuss How To Meet The Challenge…

Two industry players have a conversation on how we can deliver the level of grower education needed to address complex issues associated with production practices and pest management strategies.

Read More
Briscoe White, Growers Exchange

July 6, 2016

The Grower’s Exchange Unlocks The Secret to E-Commerce

In the Internet era, Briscoe and Kenan White knew they had to adapt or die and specialize to survive. Here’s how they took The Grower’s Exchange online.

Read More
Brie Arthur

July 6, 2016

5 Can’t-Miss Events To Watch For At Farwest 2016

Whether it’s classes on biocontrols and gardening trends, or networking opportunities in and around the trade show floor, there’s plenty happening at Farwest 2016 in Portland, OR, in August.

Read More
'Violets Pride' from Week's Roses Downton Abbey Garden Rose Collection

July 6, 2016

6 Key Insights From The Generations Of Flowers Study

Being local and offering expert recommendations are hidden opportunities in the floral business. This was one of six insights during a recent webinar analyzing the Generations of Flowers study from the Society of American Florists and the American Floral Endowment.

Read More
Joe Lamp'l

July 1, 2016

Gardening Personality Joe Lamp’l Will Be Keynote Speake…

Lamp’l, who hosts the PBS series “Growing a Greener World,” will discuss effective ways to build your business and keep your customers.

Read More
Cannabis states 2016

July 1, 2016

Adult Use Of Cannabis On The Ballot In 2016

25 states have legalized cannabis and public opinion is increasingly positive. Here’s where things may be headed as we move toward the fall elections.

Read More
Robert Conrad, Ball Seed Technology Research Manager

June 27, 2016

Ball Premier Lab Wins Medal Of Excellence Award For Its…

Over the past 30 years, the Ball Premier Lab has set the standard for high-quality seed in the industry, earning it Greenhouse Grower’s 2016 Medal Of Excellence for Industry Achievement, for its dedication to advancing seed and helping growers improve their margins.

Read More
North Creek Nurseries lower trials

June 24, 2016

North Creek Nurseries Is A Finalist For 2016 Operation …

North Creek Nurseries in Landenberg, PA, is one of three finalists for Greenhouse Grower’s 2016 Operation Of The Year award and winner of the Excellence In Sustainable Production award for 2016.

Read More
Vic Frey, Kurt Weiss Greenhouses Feature

June 23, 2016

Vic Frey Named A Finalist For 2016 Head Grower Of The Y…

Vic Frey, a finalist for the 2016 Head Grower of the Year and recipient of the 2016 Excellence In Production award, was always willing to trial and experiment with the latest technology. He loved the constant change in this industry, and turned every opportunity into a teaching moment.

Read More
[gravityform id="35" title="false" description="false"]