The Continuing Evolution Of Retail

retail_webTechnology will rapidly transform how retailers engage with their customers, reverberating through everything from the daily process of running a business to plant tags, containers, videos and apps. Retailers will find it less difficult to get out of the office and back into the business of working with plants and people.

Improved Point-Of-Sale (POS)

Mobile POS systems will soon replace the traditional checkout as smartphones and tablets make it possible for retailers to perform on-the-spot transactions anywhere they have an internet connection. Retailers will find it simpler to keep track of customers’ buying preferences and manage inventory in real time.

It will be harder for thieves to access unauthorized funds in the future, thanks to a new security chip placed in credit cards that requires a pin number before completing any transaction. The introduction of mobile wallet technology will also help accelerate customer engagement using interactive coupons, geofencing enhancements and more.

The Reinvention Of Plant Tags

Plant tags are quickly moving away from easily ignored pieces of plastic to detailed advice portals that place a diverse amount of growing information directly in the end-consumer’s hands. Improved QR (Quick Response) codes already allow retailers to communicate everything a consumer needs to know about a plant at the point of sale.

Augmented reality (the integration of computer graphics into the real world) may replace QR codes to provide customers with a view of how a plant looks like in their yards without ever leaving the store. The challenge will be how to provide highly customized, regional information while avoiding duplication of material already printed on the tag.

Container Revolution

The advent of 3D printers hints at an exciting future, when suppliers offer highly customizable containers to stores at affordable prices as the technology improves. As retailers seek to draw customers’ attention with eye-catching plant presentations, pressure will continue for growers to select decorative containers that appeal to the end consumer and have high usability. High-end, decorative pots are already gaining popularity with growers targeting consumers who want to use plants in home decor. Brightly colored containers in chartreuse green, hot pink and bright purple are replacing the traditional white, black and terra cotta as seen at the 2013 International Plant Materials show in Essen, Germany.

Screen printing technology may also allow growers to streamline production in white pots, and screen-print branding and plant information on the pot as finished crops head out the door to retail.

Producing Plant Videos

Consumers are eager for information in the form of easily digestible plant videos that are two minutes or less in length. To differentiate their videos, retailers will have to provide relevant, high-quality content that initiates an immediate consumer response, including tutorials on topics like how to choose plants that work well together in combinations, and how to use plants in home decor and herbs in cooking. Expect to see greater video interactivity in the future through live streams, options for extended footage and a pause feature that allows users to stop the video and access additional product content.

Developing Retail Apps And Mobile Websites

Smartphone apps that can quickly push out information to customers on new arrivals, special offers and upcoming events are still catching hold in retail garden centers. As retailers seek to utilize apps as a way to connect with customers that goes beyond Facebook and Twitter, they will have to weigh carefully what information their customers want against what they can realistically deliver and maintain.

Developing mobile websites is another growth area retailers will need to grasp as consumers access more information from their mobile devices. Generation Y is well-informed and likes to research purchases both in-store and before they enter stores. Internet search engines could eventually offer retailers the opportunity to know what consumers are searching for, and provide a shopping list for them when they check in to the store.

Topics: ,

Leave a Reply

More From Business Management...
Gaillardia x grandiflora 'Arizona Apricot'

February 25, 2015

National Garden Bureau Designates 2015 As Year Of The Gaillardia

Gaillardia, also known as the blanket flower, is a member of the sunflower family (Asteraceae) and a long-blooming pollinator plant. It is fitting that the National Garden Bureau has specified 2015 as The Year of the Gaillardia.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Annual Meeting Date

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
Evolvulus Blue My Mind

February 24, 2015

Blue Ribbon Bloomers For Greenhouse Production

Grow what consumers want! Surveys show that blue is one of the top preferred colors of today’s consumers. Here are twelve top recommended blue-flowering Proven Winners annuals and perennials to suit your spring production cycle.

Read More
Latest Stories
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Ann…

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
myers industries Lawn and Garden Logo

February 24, 2015

Myers Industries, Inc. Lawn And Garden Business Sold, N…

The management of Myers Lawn and Garden Group, along with Wingate Partners V, L.P. have recently acquired the Myers Industries, Inc. Lawn and Garden business. The new company is named The HC Companies, and will continue as a North American leading provider of horticulture containers supplying the greenhouse, nursery and retail markets.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More
american-hort-logo

February 17, 2015

AmericanHort Announces New Board Members

AmericanHort recently announced the election of new officers and members to the board of directors. Each will assume their positions on the board during Cultivate’15, July 11 to 14 in Columbus, Ohio.

Read More
All American Selections

February 17, 2015

All-America Selections Elects New Officers, Names New J…

While meeting during the Flower and Vegetable Seed Conference in Tampa, Fla., hosted by the American Seed Trade Association, All-America Selections elected new officers for a two-year term. Read on to learn about the new officers, as well as all of the new judges that were added in 2014.

Read More

February 11, 2015

Benchmarks: Find Your Game-Changer

Refuse to accept the status quo in your organization. Explore possibilities until you find what works best for your company.

Read More
Greenhouse Grower.com on your desktop, on your phone, on your tablet

February 11, 2015

GreenhouseGrower.com Relaunches With Responsive Design …

Greenhouse Grower magazine, the nation’s leader in profits, production and education for greenhouse growers, announces the launch of its completely redesigned website, GreenhouseGrower.com. The new design is the product of direct user feedback and GreenhouseGrower.com analytics, and includes responsive design for ease of mobile use.

Read More

February 4, 2015

TPIE 2015: An Electrified Industry Vibe Boosts Cool New…

The general feeling at the Florida Nursery Growers and Landscape Association's 2015 Tropical Industry Exhibition (TPIE) was upbeat and positive. Attendees were inspired by exciting new products and varieties, as well as creative new displays and innovative ideas and left energized for the season ahead.

Read More
Noble Foundation

February 3, 2015

Lloyd Noble Scholars Program Application Period Now Ope…

The Samuel Roberts Noble Foundation is offering college students an opportunity to work side-by-side with the Noble Foundation’s renowned agricultural consultants and researchers through the Lloyd Noble Scholars in Agriculture program, a summer internship that provides students the opportunity to enhance their in-class education with real-world application and experiences.

Read More
Andy Higgins

February 3, 2015

MasterTag Names Andy Higgins As Its New President

Former CEO and president of Ecke Ranch, Andy Higgins, joins MasterTag as its new president. He brings more than two decades of industry experience to the position.

Read More
Greenhouse Grower State of the Industry

February 2, 2015

Download Greenhouse Grower’s 2015 State Of The In…

The Greenhouse Grower 2015 State Of The Industry Whitepaper includes all the results of the survey, including comparisons on 2014 sales to past years, details on how 2015 production volume and prices will compare to 2014, crops that growers will increase and decrease production on, where growers stand on using neonicotinoids on crops, how many growers will pursue growing medical marijuana and more.

Read More
Syngenta Bioline Hires Ronald Valentin For Technical Lead Role

January 28, 2015

Syngenta Bioline Hires Ronald Valentin For Technical Le…

Ronald Valentin has been appointed technical lead for Syngenta Bioline, effective January 2015. He will be responsible for technical support of Bioline biological control agents and will be instrumental in helping growers develop integrated pest management (IPM) solutions.

Read More

January 28, 2015

Innovation Drives Growth At Plantpeddler

Mike and Rachel Gooder, owners of Plantpeddler, a 400,000-square-foot, multi-divisional greenhouse tucked away in Cresco, Iowa, have a unique foresight that allows them to turn potential into profitable reality.

Read More
Carol Miller

January 28, 2015

Retailer To Grower: The Right Plants Are Hard To Find

Retailers say too many growers offer the same plants, leading to a lopsided plant supply. They offer a simple solution: Talk To Your Customers.

Read More

January 27, 2015

Give Equal Time To The Number Crunchers

Before investing in a new business opportunity, check in with the financial gurus of your organization to make certain you have the cash flow to back up your efforts.

Read More

January 27, 2015

Benchmarks: Let’s Change Our Story

It's a new year. Time for our industry to change how consumers perceive plants by creating a new reality where plants are valued for more than their physical beauty.

Read More
Costa Farms Website

January 21, 2015

Costa Farms’ Launches New Interactive Website

Costa Farms is making efforts to educate consumers while pushing horticultural digital marketing forward with the re-design of its website. The new website features a fresh design and improved navigation, as well as a plant finder that gives gardeners easy access to plant information.

Read More

January 21, 2015

AFE Wins Platinum MarCom Award For “Murder, Sex a…

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video "Murder, Sex and Greed." The organization also recently announced that there are two new members on its board of trustees.

Read More