The Sill Shows New Yorkers How Plants Enhance Their Lives

TheSillMeet TheSill.com, New York’s houseplant delivery and plant design service. This plant seller is a business mix of bricks-and-mortar hospitality and online convenience, based in Brooklyn, N.Y. With unmatched service, it’s influencing local consumers to fall in love with houseplants again.

Founded in 2012, The Sill was created with the simple ambition to inspire people to bring more of the outdoors in, the company’s mission is “to make the experience of discovering the perfect potted plants as wonderful as the plants themselves.” The company calls itself “the source that bridges the gap between plants and people.”

In an interview with the Birchbox blog, owners Gwen Blevens and Eliza Blank said they founded The Sill to fill a need that wasn’t being met.

“We started The Sill because we wanted to incorporate greenery into our living spaces, but realized that potted plants with the same variety by which we express ourselves with other home furnishings — color, texture, shape, story — simply didn’t exist,” they said. “We believe that city dwellers want and deserve an easier, more fashionable way to live with plants.”

Delivering Chic Style And Easy Care Plants

The Sill sells houseplants in a range of sizes, including mini, tabletop and floor plants. Consumers can buy online and have products delivered to their door, and if they sign up for the eNewsletter, they get 10 percent off the first purchase. If they need a little help selecting what they want, consumers can take advantage of The Sill’s design services to custom-select plants and containers based on a customer’s design style, lifestyle and budget. And to ensure success with their plant selections, consumers can schedule on-site plant care and pay online for a flat rate of $45 per hour. A member of the company’s plant specialist team comes to the customer’s apartment, ready to water, prune, naturally clean and de-bug their plants, and re-pot if necessary.

The Sill offers commercial services, as well, for retail stores, restaurants, showrooms or offices. The team creates a custom plant design to fit each brand and budget, offering design, installation and plant care services.

Taking The Guesswork Out Of Plant Care

With its catchy marketing, like “No Green Thumb Required,” The Sill successfully takes the intimidation factor out of buying and caring for plants. Its website offers straightforward, basic plant care information, teaching consumers exactly how to determine things like how much light, soil, water and fertilizer to give plants, and how much is too much. And they can always call or hire The Sill to do it for them, if it gets too overwhelming. The Sill is accessible and approachable, which is appealing to first-time or novice plant owners.

“The Sill removes the complexities of finding, buying and caring for plants,” said Blevens and Blank in their Birchbox interview. “We’ve curated a selection of easy-care plants — long-life, tolerant of low light, dry air and busy schedules — and hand pot them in an eclectic mix of containers.

Even The Sill’s plant selections are basic – its top picks are:

  • Cactus
  • Rex begonia
  • Monstera deliciosa
  • Succulents
  • Philodendron
  • Fiddle leaf fig tree
  • Dracaena
  • Rubber tree
  • Bird’s nest fern
  • Snake plant
  • ZZ plant
  • Pothos

To build excitement, The Sill’s blog, The Plant Hunter, posts articles on the benefits of plants like “5 Reasons We Love Plants: A Love Letter,” aerial photos of plant production, man-on-the-street profiles of plant lovers and promotions like its #PimpMyPot, new year, new plant campaign.

Read the rest of the Birchbox blog interview and visit The Sill website to learn more.

Topics: ,

Leave a Reply

More From Business Management...
EAGL Graduates

February 22, 2017

Emerging Industry Leaders Earn Business Management Certification

Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.

Read More
2016 Top 100 Growers List

February 18, 2017

Top 100 Growers Survey for 2017 Is Now Open!

Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which only takes a few minutes to complete.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Service

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More
Latest Stories
EAGL Graduates

February 22, 2017

Emerging Industry Leaders Earn Business Management Cert…

Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.

Read More
2016 Top 100 Growers List

February 18, 2017

Top 100 Growers Survey for 2017 Is Now Open!

Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which only takes a few minutes to complete.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Servic…

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More
Tom Foley, WaterPulse

February 17, 2017

Industry Veteran Tom Foley Discusses His New Role as Vi…

Foley, a greenhouse industry veteran who was most recently with EuroAmerican Propagators, will be responsible for North American sales of WaterPulse’s patent-pending capillary mats and associated irrigation systems to nurseries and growers.

Read More
EuroAmerican Propagators Greenhouses

February 14, 2017

Suppliers Comment on Plant Genetics’ Fate After EuroAme…

Since the operation’s bankruptcy filing on January 23, 2017, suppliers associated with EuroAmerican Propagators have updated Greenhouse Grower on what the operation’s bankruptcy means for them – and how it will impact grower customers.

Read More
Bill Hoffman at Hoffman Nursery

February 14, 2017

Hoffman Nursery Has a New Head Grower

Bill Hall brings more than 30 years of experience to Hoffman. In the past, he has worked for Carolina Nurseries, AG 3, and ArborGen.

Read More
Jaime LeFlem, Pleasant View Gardens

February 10, 2017

Pleasant View Gardens Taps Jaime LeFlem as New Sales Ma…

LeFlem, who will manage Pleasant View’s finished and garden-ready programs, says that despite some market challenges, he still sees plenty of room for growth.

Read More
Janeen Wright

February 9, 2017

Don’t Let Millennials Take GenXers off Your Plant Radar

We’ll miss opportunities to sell plants if we focus on Millennials too much at the expense of other age groups.

Read More
Floriculture Sustainability Initiative Web

January 31, 2017

European Growers Move Forward With Floriculture Sustain…

During IPM Essen, members of the initiative introduced new efforts targeting social environmental standards such as working conditions, water use, and more.

Read More
MANTS

January 30, 2017

MANTS Kicks Off 2017 Growing Season With Record-Breakin…

More than 10,000 people walked through the trade show on the first day of the event, which welcomes growers, retailers, and others to keep up with the latest green industry trends.

Read More

January 25, 2017

59 New Members of Congress Need to Hear from You, SAF S…

Retailers, wholesalers, suppliers, and growers coming to the Society of American Florists' (SAF) 37th Annual Congressional Action Days, March 13-14 in Washington, DC, have a lot of explaining to do. There are 59 new congressmen and senators on Capitol Hill, and this freshmen class needs a lesson about floriculture.

Read More
bouldin-lawson-pro-sticking-line-at-north-creek-nurseries

January 25, 2017

State of the Industry 2017: Growers are Ready to Invest…

Greenhouse Grower's 2017 State of the Industry Survey revealed that grower investment in technology is imminent due to the cost and availability of labor, to improve efficiency, expand their growing operations, and allow employees to concentrate on higher value jobs that are less labor-intensive.

Read More

January 24, 2017

Beekenkamp Plants B.V. to Take Over Marketing Sunny Ost…

Beekenkamp Plants B.V. will take over Sunny Holland B.V.'s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.

Read More

January 24, 2017

Growers are an Aging Demographic, 2017 State of the Ind…

Owners and upper management of growing operations in the horticulture industry, not unlike others in agriculture, are aging, according to Greenhouse Grower’s 2017 State of the Industry Survey.

Read More
Biocontrols and beneficials absolutely can be used in outdoor production, with the use of banker plant systems

January 24, 2017

Growers Becoming More Sustainable but Most Think Climat…

Greenhouse Grower's 2017 State of the Industry Survey revealed that growers are adopting biocontrols and organic production, yet 58% of growers said they don't believe humans can control climate change.

Read More

January 24, 2017

State of the Industry Survey Says 2017 Will be a Year o…

Growers, suppliers, and researchers who took Greenhouse Grower’s 2017 State Of The Industry Survey say they are ready to drive change and profitability in horticultural businesses.

Read More
Bee BMPs

January 24, 2017

Here’s a New Guide for Growers on Best Management Pract…

The Horticultural Research Institute, the research foundation of AmericanHort, has released a guide on “Best Management Practices (BMPs) for Bee Health in the Horticultural Industry.”

Read More
Spring Meadow Nursery Fire

January 17, 2017

Two Major Growers Recovering and Rebuilding After Fires

The blazes occurred at Dan Schantz Farm and Greenhouses in Zionsville, PA, and Spring Meadow Nursery in Grand Haven, MI. Both companies say no employees were injured, and they plan to pull together and stay on schedule for the remainder of the year.

Read More