Minnesota Standout

The flow of goods to retailers is critical to the success of every greenhouse. And it’s no different at Bergen’s Greenhouses, a Minnesota-based operation that climbs six spots this year to 54th on our list of Top 100 Growers.

Bergen’s is, however, somewhat different in the way it tracks the flow of its own goods. It uses a weekly vendor scorecard and several other reports to provide performance feedback for its customers.

“It’s just a report card we use when we meet our buyer and a report that provides me an overall snapshot of how our company is executing versus last year,” says Kevin Johnson, sales manager at Bergen’s. “We print out a scorecard and it shows how we perform for them, our margins, how much money they made and it goes right down the list.” 

Increased Analysis

Salespeople like Johnson do more analysis with each passing year, he says, and online technology gives Bergen’s better information to make decisions on the products it sends to retailers.

To avoid markdowns, for instance, retailers give Bergen’s full or limited access to their inventory. That way, Bergen’s knows whether stores are full or if they need to supply more goods as quickly as possible.

“You know before you go in and meet with your buyer if you’re going to get a pat on the back or a kick in the pants,” Johnson says. “So you’re prepared for it. They base a lot of their decisions on the scorecard. If you’ve got a poor scorecard, they’re not going to keep you around for long.” 

Finding Their Niche

Bergen’s, which added 152,460 square feet of greenhouse space over the last year, has also benefited from student trainees who take jobs through programs like the Minnesota Agricultural Student Trainee Program (MAST). Bergen’s has about 15 student trainees from MAST and Communicating for Agriculture between its two facilities in Detroit Lakes and Forest Lake, Minn.

Some students are first-year trainees; others returned to Bergen’s for a second year. Csaba Lippai, a Hungary native who’s now the facility manager at the Forest Lake greenhouse, is a product of a student trainee program.

“Before you finish your degree, students want to travel, go abroad, learn language and get their feet wet in the industry,” Lippai says. “They come in and everybody has different talents, background and seriousness about it.”

Trainees can work in different departments and learn anything from planting to production to shipping in order to figure out what they’re passionate about. Bergen’s even provides some housing for first-year trainees, and second-year trainees have earned management positions at the greenhouse.

“Csaba’s assistant is actually a second-year student,” Johnson says. “He’s been a huge asset. We also have a person who’s currently working with me on the sales end. He has a master’s degree in finance, and he’s been a huge asset for me when we do all of our sales analysis.”

Bergen’s also keeps sustainable practices in mind. It has built Max-Air structures that use natural air movement for ventilation. It also uses flood floors to recapture and recycle all irrigation waters. Additionally, high-efficiency boilers have been installed with flue condensers.

Bergen’s has no plans for structural expansion over the next year, but it intends to add energy and shade curtains in its existing greenhouses.

Leave a Reply

More From Top 100 Growers...
Sheridan Nurseries

September 3, 2015

Greenhouse Grower’s 2015 Operation Of The Year Sheridan Nurseries Raises The Bar

Ontario-based Sheridan Nurseries has long been an innovator in the Canadian market, but during the economic downturn, CEO Karl Stensson says the company decided to take things a step further. “We have survived the Great Depression, two World Wars and many other downturns in the economy,” he says. “During this last recession, our staff set out at being the best at what we do.” The company’s efforts have paid off. Sheridan Nurseries was named Operation of the Year at Greenhouse Grower’s Evening of Excellence, held July 13, at Cultivate’15 in Columbus, Ohio. The company was also awarded for Excellence In Perennials Production, based on its reputation for plant quality and the activities the nursery has led and been a part of, both within its company and in the industry at large. “We are elated and proud of our staff accomplishments,” says CEO Karl Stensson. “Over the last five years, we […]

Read More

September 3, 2015

Legalization Of Marijuana In California A Strong Possibility

The push for the legalization of recreational marijuana intensifies in California as proponents promote the crop’s agricultural and economical benefits.

Read More
More and more people are employing a landscape service, but that doesn’t mean they don’t still garden

September 2, 2015

Under Siege? Not Really, Just Go For A Walk

I have no trouble with people buying chocolates or wine instead of flowers to celebrate anniversaries, birthdays or peoples’ lives. We should all have choices. However, the other night I felt like I was entering the Republican caucus. I was minding my own business by the television set and became more than a little upset. A website called insteadofflowers.com came on the screen. It provided serene music and wholesome images of busy women doing busy things. It turns out that such busy women enjoy a small token of appreciation, but apparently their enjoyment, according to the voice-over, does not include flowers. This website delivers meals to the house, anything from beef brisket to beef bourguignon. It is a fine website with a good idea. But why pick on us? Why not use “insteadofbaloneysandwiches.com” or “insteadofgrilledcheeseandsoup.com,” “insteadofburgerdoodle.com,” or a dozen other things. When did flowers get to be the whipping boy? […]

Read More
Latest Stories
Top 100

May 8, 2015

2015 Greenhouse Grower Top 100 Grower List

The 2015 Top 100 Growers list represents the largest greenhouse operations in the United States. Greenhouse Grower magazine puts out a list annually based on environmentally controlled greenhouse space.

Read More
Top 100

May 8, 2015

The Top 100 Growers Tackle Crop Protection Challenges

We asked the Top 100 Growers how they have changed their production practices to address consumer concerns about pollinator health, as well as how integrated pest management and the use of biocontrols have changed their operations.

Read More
Top 100

May 8, 2015

2015 Greenhouse Grower Top 100 Growers: Reading The Ran…

For the second straight year, Greenhouse Grower’s Top 100 Growers survey shows the largest growers are rapidly expanding.

Read More
40

May 1, 2015

2015 Top 100 Growers: Young’s Plant Farm (No. 40)

Learn more about Young's Plant Farm, No. 40 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
39

May 1, 2015

2015 Top 100 Growers: Dewar Nurseries (No. 39)

Learn more about Dewar Nurseries, No. 39 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
36

May 1, 2015

2015 Top 100 Growers: Garden State Growers (No. 36)

Learn more about Garden State Growers, No. 36 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
35

May 1, 2015

2015 Top 100 Growers: Plant Marketing (No. 35)

Learn more about Plant Marketing, No. 35 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
48

May 1, 2015

2015 Top 100 Growers: Van Wingerden International Inc. …

Learn more about Van Wingerden International Inc., No. 48 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
50

May 1, 2015

2015 Top 100 Growers: Bailey Nurseries (No. 50)

Learn more about Bailey Nurseries International Inc., No. 50 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
26a

May 1, 2015

2015 Top 100 Growers: Bela Flor Nurseries (No. 26)

Learn more about Bela Flor Nurseries , No. 26 on Greenhouse Grower's 2015 Top 100 Growers List

Read More
34

May 1, 2015

2015 Top 100 Growers: Battlefield Farms, Inc. (No. 34)

Learn more about Battlefield Farms, Inc., No. 34 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
44

May 1, 2015

2015 Top 100 Growers: Post Gardens, Inc. (No. 44)

Learn more about Post Gardens, Inc., No. 44 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
43

May 1, 2015

2015 Top 100 Growers: Grower Direct Farms (No. 43)

Learn more about Grower Direct Farms, No. 43 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
2015 Top 100 Growers 75

May 1, 2015

2015 Top 100 Growers: Harts Nursery (No. 75)

Learn more about Harts Nursery, No. 75 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 71

May 1, 2015

2015 Top 100 Growers: Van de Wetering Greenhouses (No. …

Learn more about Van de Wetering Greenhouses, No. 71 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 71

May 1, 2015

2015 Top 100 Growers: Welby Gardens Co./Hardy Boy Plant…

Learn more about Welby Gardens Co./Hardy Boy Plants-Hardystarts, No. 71 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 65

May 1, 2015

2015 Top 100 Growers: Corso’s Perennials (No. 65)

Learn more about Corso's Perennials, No. 65 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 64

May 1, 2015

2015 Top 100 Growers: Bob’s Market And Greenhouse…

Learn more about Bob's Market And Greenhouses, No. 64 on Greenhouse Grower's 2015 Top Growers list.

Read More