Spring Sales Picking Up Earlier Than Usual

Rockwell Farms' Jason Roseman is keeping his fingers crossed that the warm weather this month persists through spring.

The first day of spring officially arrived Tuesday, but growers across the country have been taking advantage of spring-like weather the last couple weeks with higher-volume shipments. Now, growers are keeping their fingers crossed that the 60-, 70- and 80-degree days persist.

“Spring broke early and we’re shipping like crazy,” says Tom Van Vugt, the vice president of sales at Plainview Growers in Pompton Plains, N.J. “We’re shipping pansies, bowls and baskets. We always end up starting to ship in March, but we’re shipping a lot more than normal. Hopefully, the weather stays like this.”

Plantpeddler is also experiencing increased demand for cool-season annuals in Cresco, Iowa.

“The weather has helped us,” says Joan Leuenberger, Plantpeddler’s CFO. “Right now it’s crazy. Anything that had a flower opened on it today (March 19) is going to get shipped. We are shipping pansies in just about any format; strawberry baskets; and some combination baskets that normally wouldn’t get shipped this early.”

The weather has been a blessing for North Carolina growers like Rockwell Farms, as well.

“It’s been gorgeous,” says Jason Roseman, Rockwell’s director of sales. “It’s definitely an early warm spring so far. I’m just keeping my fingers crossed and hoping for nice weather on the weekends. You have to prepare for every season like it’s going to be your best, but also have contingency plans in case you get thrown a curveball with the weather.”

Mother Nature has slung a few curveballs to growers in recent years, but one reason for optimism this spring is that the National Oceanic and Atmospheric Administration (NOAA) is reporting that no area of the country is at risk for “major to record” spring flooding this year.

“We’re not forecasting a repeat of recent historic and prolonged flooding in the central and northern U.S., and that is a relief,” Laura Furgione, deputy director of NOAA’s National Weather Service, says at NOAANews.noaa.gov. “The severity of any flooding this year will be driven by rainfall more so than the melting of the current snowpack.”

NOAA expects above-average spring temperatures this spring for several regions of the United States, including the Southwest, central and southern Great Plains, the Great Lakes and the Eastern U.S. The Northwest is expected to be cooler than average.

How has the unusually warm spring weather impacted your sales thus far? Tell us in the comments section below or eMail Managing Editor Kevin Yanik at kmyanik@meistermedia.com.

Leave a Reply

2 comments on “Spring Sales Picking Up Earlier Than Usual

  1. Sales are ahead of last year. We are selling plants earlier because of the warmer weather. I am cautioning customers that there is still a chance of frost and some are waiting. tomatoes just shouldn't be planted here in March, but I have them ready for sale.

More From Top 100 Growers...
Status of Marijuana US Map May 2015

May 29, 2015

Marijuana Legalization Updates

As of April 2015, 23 states and the District of Columbia (D.C.) currently have laws legalizing marijuana in some capacity. At the federal level, several bills are currently awaiting action. Here is an update on current state and federal marijuana legislation across the U.S.

Read More
cannabis, marijuana plant

May 29, 2015

Making The Decision To Produce Medical Marijuana

Should horticultural growers consider cultivating medical marijuana? That’s up to the individual grower, of course, and certainly a number of growers already have jumped in. We at Meister Media Worldwide, publishers of Greenhouse Grower and American Vegetable Grower, do not necessarily endorse nor oppose the production of medical marijuana. But we do feel it is an option worth exploring. We intend our “Medical Marijuana” series of articles to give you information you need to make your own call. We hope you find it useful, and we do welcome your comments, thoughts and ideas as we continue to cover what we’re fairly certain is only going to be an increasingly viable and growing market for this emerging crop.

Read More
Double Whammy Merchandise Display At CAST2015

May 28, 2015

Grow Inspiration To Grow The Horticulture Industry

We need to work together as the horticulture industry to inspire and instruct consumers with our plant knowledge and marketing expertise.

Read More
Latest Stories
Top 100

May 8, 2015

2015 Greenhouse Grower Top 100 Grower List

The 2015 Top 100 Growers list represents the largest greenhouse operations in the United States. Greenhouse Grower magazine puts out a list annually based on environmentally controlled greenhouse space.

Read More
Top 100

May 8, 2015

The Top 100 Growers Tackle Crop Protection Challenges

We asked the Top 100 Growers how they have changed their production practices to address consumer concerns about pollinator health, as well as how integrated pest management and the use of biocontrols have changed their operations.

Read More
Top 100

May 8, 2015

2015 Greenhouse Grower Top 100 Growers: Reading The Ran…

For the second straight year, Greenhouse Grower’s Top 100 Growers survey shows the largest growers are rapidly expanding.

Read More
40

May 1, 2015

2015 Top 100 Growers: Young’s Plant Farm (No. 40)

Learn more about Young's Plant Farm, No. 40 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
39

May 1, 2015

2015 Top 100 Growers: Dewar Nurseries (No. 39)

Learn more about Dewar Nurseries, No. 39 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
36

May 1, 2015

2015 Top 100 Growers: Garden State Growers (No. 36)

Learn more about Garden State Growers, No. 36 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
35

May 1, 2015

2015 Top 100 Growers: Plant Marketing (No. 35)

Learn more about Plant Marketing, No. 35 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
48

May 1, 2015

2015 Top 100 Growers: Van Wingerden International Inc. …

Learn more about Van Wingerden International Inc., No. 48 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
50

May 1, 2015

2015 Top 100 Growers: Bailey Nurseries (No. 50)

Learn more about Bailey Nurseries International Inc., No. 50 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
26a

May 1, 2015

2015 Top 100 Growers: Bela Flor Nurseries (No. 26)

Learn more about Bela Flor Nurseries , No. 26 on Greenhouse Grower's 2015 Top 100 Growers List

Read More
34

May 1, 2015

2015 Top 100 Growers: Battlefield Farms, Inc. (No. 34)

Learn more about Battlefield Farms, Inc., No. 34 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
44

May 1, 2015

2015 Top 100 Growers: Post Gardens, Inc. (No. 44)

Learn more about Post Gardens, Inc., No. 44 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
43

May 1, 2015

2015 Top 100 Growers: Grower Direct Farms (No. 43)

Learn more about Grower Direct Farms, No. 43 on Greenhouse Grower's 2015 Top 100 Growers list.

Read More
2015 Top 100 Growers 75

May 1, 2015

2015 Top 100 Growers: Harts Nursery (No. 75)

Learn more about Harts Nursery, No. 75 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 71

May 1, 2015

2015 Top 100 Growers: Van de Wetering Greenhouses (No. …

Learn more about Van de Wetering Greenhouses, No. 71 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 71

May 1, 2015

2015 Top 100 Growers: Welby Gardens Co./Hardy Boy Plant…

Learn more about Welby Gardens Co./Hardy Boy Plants-Hardystarts, No. 71 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 65

May 1, 2015

2015 Top 100 Growers: Corso’s Perennials (No. 65)

Learn more about Corso's Perennials, No. 65 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 64

May 1, 2015

2015 Top 100 Growers: Bob’s Market And Greenhouse…

Learn more about Bob's Market And Greenhouses, No. 64 on Greenhouse Grower's 2015 Top Growers list.

Read More