Valent And Nufarm Join Forces In The U.S. Turf, Ornamental And Aquatics Market

Nufarm-and-Valent1Valent U.S.A. Corporation and Nufarm Americas Inc. announced on Jan. 29 that Valent has agreed to appoint Nufarm as the exclusive distributor of its branded products for professional turf, ornamental and aquatic uses in the United States, effective February 16, 2014.

As a result, Valent and Nufarm will effectively combine the product portfolios of the two companies into one broad portfolio that will be sold by Nufarm in the U.S. It will feature Nufarm’s product offerings such as Escalade and Millennium Ultra Herbicides and its Cleary line of fungicides, along with Valent’s brands such as Safari insecticide, Arena insecticide, SureGuard and Clipper herbicides and Tourney fungicide.

The newly combined portfolio of the two companies will be powered by a team of individuals from both Nufarm and Valent, as the sales and technical teams of both companies join forces to bring enhanced service and support to customers.

“This partnership will unite two highly complementary businesses to bring our customers one of the largest and most complete portfolios in the industry,” says Andy Lee, executive vice president and chief operations officer at Valent. “Combining our strengths in technical development, product development and operational activities will enable accelerated delivery of innovative, value-added solutions to the turf, ornamental and aquatics market.”

Darryl Matthews, general manager for Nufarm in North America says “We are excited to join forces with Valent to create substantial value for our customers. We each bring complementary strengths to the market, and by combining these resources with customer collaboration, we will generate new and innovative solutions that uniquely fit the needs of the market.”

Under the terms of this agreement, Nufarm will offer the entire line of Valent branded products for professional golf course, lawn and landscape, production ornamental and aquatic use under the Valent brand name. The agreement excludes Valent’s business in the agricultural crop protection, seed protection, consumer home and garden, industrial vegetation management, forestry, pest control, timber treatment, public health and animal health markets.

The U.S. agreement between Valent and Nufarm builds on the many distribution collaborations established between Valent’s parent company, Sumitomo Chemical Company and Nufarm, since Sumitomo’s strategic investment in the global Nufarm business in 2010.

“This is a very exciting time as our two companies work together to form a top-tier organization that is positioned in a leadership role with customers and partners,” Lee says. “We anticipate the value and innovation Valent and Nufarm will bring to our customers in years to come.”

Visit the Valent website and the Nufarm website for more information.

Leave a Reply

More From Business Management...
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Paul Ecke, Jr. Scholarship and Altman Family Scholarships

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Oregon Lean Nursery Consortium

April 15, 2017

How Oregon Growers Are Making Lean Improvements With Help From Their Peers

The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More
Latest Stories
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Pau…

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Oregon Lean Nursery Consortium

April 15, 2017

How Oregon Growers Are Making Lean Improvements With He…

The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
Vegetable and Hydroponic Production At Vineland

April 10, 2017

Growing Beyond Your Comfort Zone Can Be Rewarding

With experience in biocontrols and IPM, ornamental growers have much to offer in producing emerging horticultural crops.

Read More
Socius Webinar

March 30, 2017

Webinar to Offer Tips on Properly Managing Your Busines…

“How to Survive and Thrive: New Revenue Building Tools for Growers,” presented by Socius, takes place on April 6.

Read More
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Con…

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Dev…

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

Read More
Steve Black and Bridget Behe

March 14, 2017

AmericanHort’s First-Ever CareerUP Event to Take Place …

CareerUP is a day-long workshop that is designed to provide the skills, information, and inspiration that young professionals need to advance their careers, love their jobs, and help the industry grow.

Read More
Horticultural Research Institute Logo

March 12, 2017

Horticulture Research Institute Rings in New Year With …

More than 150 industry professionals attended a reception at MANTS, which introduced new officers and celebrated the more than $190,000 in donations for HRI research fostering business-building knowledge for the horticultural industry.

Read More

March 10, 2017

Costa Farms Expands With Purchase of Indoor Houseplant …

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

Read More
Startup Stock Photos

March 10, 2017

Passionate Horticulture Writers Wanted To Join Our Team

GreenhouseGrower.com is looking for people to join our team and submit original content to our website about floriculture and greenhouse production of emerging crops.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Egon and Laina Molbak

March 7, 2017

American Floral Endowment Receives Major Contribution t…

AFE recently announced that it has received a $100,000 contribution from Egon and Laina Molbak, the founders and long-time owners of Molbak’s Garden + Home outside of Seattle.

Read More