Valent And Nufarm Join Forces In The U.S. Turf, Ornamental And Aquatics Market

Nufarm-and-Valent1Valent U.S.A. Corporation and Nufarm Americas Inc. announced on Jan. 29 that Valent has agreed to appoint Nufarm as the exclusive distributor of its branded products for professional turf, ornamental and aquatic uses in the United States, effective February 16, 2014.

As a result, Valent and Nufarm will effectively combine the product portfolios of the two companies into one broad portfolio that will be sold by Nufarm in the U.S. It will feature Nufarm’s product offerings such as Escalade and Millennium Ultra Herbicides and its Cleary line of fungicides, along with Valent’s brands such as Safari insecticide, Arena insecticide, SureGuard and Clipper herbicides and Tourney fungicide.

The newly combined portfolio of the two companies will be powered by a team of individuals from both Nufarm and Valent, as the sales and technical teams of both companies join forces to bring enhanced service and support to customers.

“This partnership will unite two highly complementary businesses to bring our customers one of the largest and most complete portfolios in the industry,” says Andy Lee, executive vice president and chief operations officer at Valent. “Combining our strengths in technical development, product development and operational activities will enable accelerated delivery of innovative, value-added solutions to the turf, ornamental and aquatics market.”

Darryl Matthews, general manager for Nufarm in North America says “We are excited to join forces with Valent to create substantial value for our customers. We each bring complementary strengths to the market, and by combining these resources with customer collaboration, we will generate new and innovative solutions that uniquely fit the needs of the market.”

Under the terms of this agreement, Nufarm will offer the entire line of Valent branded products for professional golf course, lawn and landscape, production ornamental and aquatic use under the Valent brand name. The agreement excludes Valent’s business in the agricultural crop protection, seed protection, consumer home and garden, industrial vegetation management, forestry, pest control, timber treatment, public health and animal health markets.

The U.S. agreement between Valent and Nufarm builds on the many distribution collaborations established between Valent’s parent company, Sumitomo Chemical Company and Nufarm, since Sumitomo’s strategic investment in the global Nufarm business in 2010.

“This is a very exciting time as our two companies work together to form a top-tier organization that is positioned in a leadership role with customers and partners,” Lee says. “We anticipate the value and innovation Valent and Nufarm will bring to our customers in years to come.”

Visit the Valent website and the Nufarm website for more information.

Leave a Reply

More From Business Management...

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Genetically Engineered Petunias

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Dr. P. Allen Hammer, Dummen Orange

May 22, 2017

New Dümmen Orange Scholarship Honors Legacy of Dr. P. Allen Hammer

“Our industry’s future depends on attracting and supporting bright, hard-working students into horticulture programs across North America, and the support of Dümmen Orange will aid that effort,” Hammer says.

Read More
Latest Stories

May 23, 2017

USDA-APHIS Bulletin on Unauthorized Distribution of Gen…

On May 2, 2017, USDA-APHIS was informed that an orange petunia variety was potentially genetically engineered and had been imported and moved interstate without required authorization by APHIS. This led to testing of numerous petunia varieties, which confirmed this particular variety and several others are genetically engineered, and meet the regulatory definition of a regulated article under APHIS regulations. APHIS continues to work with the industry to ensure unauthorized GE petunias are not distributed in the United States.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Dr. P. Allen Hammer, Dummen Orange

May 22, 2017

New Dümmen Orange Scholarship Honors Legacy of Dr. P. A…

“Our industry’s future depends on attracting and supporting bright, hard-working students into horticulture programs across North America, and the support of Dümmen Orange will aid that effort,” Hammer says.

Read More
The Greenhouse and Hoophouse growers handbook

May 19, 2017

New Book Highlights the Benefits of Growing Vegetables …

Andrew Mefferd’s new book, “The Greenhouse and Hoophouse Grower’s Handbook: Organic Vegetable Production Using Protected Culture,” covers the many benefits of protected culture food production, from being first to market, to more effective pest control.

Read More
MedMen New Facility

May 18, 2017

MedMen Cannabis Production Facility in Nevada Nearly Co…

Construction is expected to be completed this summer on the facility, which will include a 26,000-square-foot greenhouse and a 19,000-square-foot extraction and production wing.

Read More
New Frontier Cannabis Industry Annual Report

May 18, 2017

New Frontier Publishes Annual Report on the Cannabis In…

The 2017 Cannabis Industry Annual Report provides an up-to-date perspective on the growth and transformation of the legal cannabis industry, and what it means for each segment of the market, including producers.

Read More
ISO Cutting Machine

May 16, 2017

The Top 100 Growers are Investing in More Technology to…

Labor has traditionally been among growers’ most significant costs, but the continued rising costs and lack of available labor are currently two very heavy burdens that growers have to bear. As the labor supply dwindles, the Top 100 Growers discuss their next steps toward investing in technology to streamline efficiency at their respective operations.

Read More
Flores El Capiro, AIPH Grower of the Year 2017

May 16, 2017

Entries Now Open for International Grower of the Year A…

The International Association of Horticultural Producers’ International Grower of the Year Awards, sponsored by Royal Flora Holland, will take place at IPM Essen 2018 in Essen, Germany.

Read More
Cannabis Crop Protection

May 14, 2017

2017 Cannabis Regulatory Outlook: A Game of Wait and Se…

Medical and adult use legalization measures are on the legislative agenda in a total of 37 states in 2017 — and there's a sentiment gaining steam that the new administration may not be so scary after all.

Read More
2016 Top 100 Growers List

May 12, 2017

How the Top 100 Greenhouse Growers Tackle Managing Cost…

The country’s largest growers continue to strive to maintain a balance with price and costs while making sure they stand out from the competition.

Read More
Robert O'Neill

May 11, 2017

Former SEAL Team Six Leader to Address Attendees at IGC…

Robert O’Neill is a highly decorated combat veterans and the author of the just-published memoir, “The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior.”

Read More

May 8, 2017

Greenhouse Grower Top 100 Behind the Scenes: How (and W…

It’s more important than ever to have good data that allows us to accurately measure the size and scope of our industry.

Read More
2016 Top 100 Growers List

May 8, 2017

2017 Greenhouse Grower Top 100 Growers: The Complete Li…

Growth signifies a healthy industry, and indeed, several of Greenhouse Grower’s Top 100 Growers expanded their operations significantly between 2016 and 2017.

Read More
Garrett Owen Feature Image

May 7, 2017

Garrett Owen Joins Michigan State University Floricultu…

Owen was hired in January 2017 with an Extension and research appointment in floriculture and greenhouse production.

Read More
Bailey Endless Summer Pandora Station

May 4, 2017

A Unique Marketing Campaign: Endless Summer Partners Wi…

Consumers can tune into the “Artists Rebloomed” station on Pandora to find hit songs from musical artists who have “rebloomed” and reinvented themselves throughout the years.

Read More
Bees at Bell Nursery - feature

May 3, 2017

Find Out What Bell Nursery Learned About Bees While Kee…

In spring 2014, Bell Nursery stopped using neonicotinoids to find out how it would impact production. Then the operation began keeping bees to learn more.

Read More
Biocontrols and beneficials absolutely can be used in outdoor production, with the use of banker plant systems

May 2, 2017

Michigan State Offering Summer Courses on Biocontrols a…

Registration for the courses, which take place online and provide detailed information on biocontrols and lighting in the greenhouse, is now open.

Read More
Farmers Roundtable for Web

May 2, 2017

Willoway Nurseries’ Tom Demaline Participates in Presid…

Joining other members of the agriculture community, Demaline provided insights on the importance of a reliable guest worker program and offered the greenhouse industry as a resource for the new administration.

Read More