BASF Professional Turf & Ornamentals has added four new employees to its team. Appointed are Brian Lish, business manager; Derek Miller, strategic account manager of national golf, lawn and landscape; and Chris Key and Jonathan Smith, senior sales specialists.
Lish joined BASF in 2006, initially serving as district business manager for BASF Crop Protection and, most recently, as business manager for BASF Professional Vegetation Management. He previously worked in business development, marketing, product development and operations for the J.R. Simplot Company.
Lish will lead all turf and ornamentals business and marketing initiatives for BASF, including business and sales direction, pricing, programs and development of the group’s overall strategic and long-term goals. He replaces Toni Bucci, who has taken on a role within BASF at its North American corporate headquarters in Florham Park, N.J.
Miller began his career with BASF in 1993 working as a sales specialist in BASF Crop Protection before becoming the marketing communications manager for the BASF Professional Pest Control and Professional Turf & Ornamental businesses in 2000. In 2003, Miller served as product manager for Professional Pest Control. In 2004, Miller became the marketing manager for the Professional Vegetation Management business.
His most recent role supporting Professional Vegetation Management was that of national sales manager. Miller will develop and manage strategic national golf course and lawn and landscape accounts in his new position with the turf and ornamentals business.
Chris Key’s depth of experience includes serving as a BASF Professional pest control sales specialist in Florida for six years before joining the BASF Professional Vegetation Management team as a sales specialist serving Central and Southern Florida for the past four years. Before joining BASF, Key worked with Aventis, Bayer, Terminix International and York Distribution. His sales territory will include Central, Southern Florida and Puerto Rico.
Jonathan Smith has served in multiple BASF Professional Vegetation management roles, including product specialist and associate marketing manager, and most recently as sales representative for Georgia and South Carolina. His sales territory will include the Charleston, S.C., area, Southern and coastal Georgia and Northern Florida.
Key and Smith will help distributors and turf grass professionals select science-based, chemical solutions for growing healthy turf.