BASF Hires Sales Specialist

Frank Fornari has joined BASF’s Professional Turf & Ornamentals team as sales specialist for the Florida and southern Georgia territory.  

Based in Florida, Fornari will focus exclusively on greenhouse and nursery growers and will support the associated BASF ornamental distributors in the Southeast.

“With more than 20 years listening to and supporting growers in the horticultural industry, Frank understands their professional and pest management pressures,” says Steve Larson, BASF’s ornamentals sales manager. “We’re fortunate to have someone of Frank’s caliber on our team to support our grower commitment of delivering innovation that helps them be more successful.”

Prior to joining BASF, Fornari worked as national sales manager for Valent Professional Products and in various horticultural management roles for Celanese Corporation (formerly AT Plastics).

For more information about BASF Professional Turf & Ornamentals, or to find a sales representative in your area, visit and

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