Born, Styer Join Fides Oro

Fides Oro has added two horticultural experts, Judy Born and Roger Styer, to its sales team to provide customers with planting and growing advice for its line of annual, perennial and foliage cuttings.

Born spent 10 years at the retail level, followed by 10 years with Milner Greenhouse managing the planning, scheduling and purchasing department. More recently, she was sales manager for Northern Innovators. Born has worked with Fides Oro plants in the greenhouse already.

Styer worked for Ball Seed and PanAmerican Seed in research and technical services for 12 years before starting his own horticultural consulting firm, working with growers until late 2010.

“With the addition of Judy and Roger we feel we are now positioned to address the needs of our clients even better,” says Reinoud Hagen, Fides Oro commercial manager. “Judy and Roger can help customers with sales support and technical advice. We believe in the outstanding genetics of our products and want to help customers realize the value as well.”

Learn more about Fides Oro online at

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