Fine Americas Introduces Collate Plant Growth Regulator

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Fine Americas, Inc. recently announced the U.S. introduction of its new Collate plant growth regulator for greenhouse ornamentals. Featuring the active ingredient ethephon, Collate can be used to increase lateral branching, delay flowering and inhibit internode elongation in a wide range of ornamental crops.

“We’re excited about the addition of Collate to our growing line of ornamental plant growth regulators,” says Greg Johnson, president of Fine Americas. “Collate offers all the proven benefits of ethephon in a concentrated liquid formulation containing two pounds of active ingredient per gallon. We believe it’s the perfect complement to our other floriculture PGRs, including Piccolo 10XC, Piccolo, Configure, Concise and Dazide.

Kevin Forney, technical services manager for Fine Americas, says Collate offers key benefits in a number of ornamental crops.

“It can be used to increase lateral branching in many popular ornamental varieties, including azaleas, chrysanthemums, geraniums, lantana, petunias and verbena,” Forney says. “Plus, it’s ideal for controlling plant height and stem topple in daffodils and hyacinth. It also should be noted that ethephon, the active ingredient in Collate, has been a staple of ornamental production for years, so most growers are familiar with how to use it judiciously in their PGR programs.”

Available in 4 X 1-gallon containers, Collate™ is manufactured under strict ISO-9001:2008 quality control standards. Growers wanting to learn more about Collate and the full line of plant growth regulators from Fine Americas should visit www.fine-americas.com.

About Fine Americas, Inc.

Fine Americas, Inc. is a wholly owned subsidiary of Fine Holdings Ltd., Worcester, UK.  Founded in 1983, Fine focuses on the development and marketing of plant growth regulators for fruit and ornamental crops. The company received its ISO 9001 accreditation in 1992 and continually strives to improve plant growth regulator technology to meet the exacting demands of today’s quality-conscious growers.  For more information about Fine Americas, please visit www.fine-americas.com.

About Engle Creative Solutions, LLC

Headquartered in Columbia, MO, Engle Creative Solutions is a full-service marketing communications company specializing in agribusiness, financial services and health care accounts. Engle Creative Solutions is committed to helping its clients “stand out in a crowded world” through sound strategy coupled with flawless creative execution. To learn more about Engle Creative Solutions, go to www.englecreativesolutions.com.

For more information, contact:

Gregory Johnson
President, Fine Americas, Inc.
1850 Mt. Diablo Blvd.,
Suite 405
Walnut Creek, CA 94596
(925) 932-8800

Steve Engle
President/Chief Creative Officer
Engle Creative Solutions, LLC
4807 Walnut Ridge Court
Columbia, MO 65203
(573) 823-4723

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