Ball’s SoilWrap Ranks First In Packaging Survey

Ball Horticultural Company’s SoilWrap plantable container was ranked No. 1 overall in a recent innovative packaging survey completed by Summit Media Group publication Shelf Impact and international brand and design consultancy Dragon Rouge.

The survey asked nearly 1,000 Shelf Impact packaging professionals to evaluate 60 packages from across product categories. SoilWrap received the highest evaluation overall, outranking new product packaging from companies such as Clorox, Panasonic, Bausch & Lomb and Minute Maid.

“SoilWrap’s plantable container stands out in both concept and structural innovation with an eco-friendly solution that is completely biodegradable to address consumer concerns about landfill waste,” Eric Zeitoun writes in Packaging World’s December issue.

Within the individual surveys, SoilWrap was ranked No. 1 in:

• The ability to create new ways of thinking about a category
• Product structure’s ability to present new ways of interacting with a product type
• The packaging’s use of innovative materials

“Being ranked No. 1 on this list among heavy competition confirms that our SoilWrap developers have redefined the packaging category for our industry,” says Bill Doeckel, general manager for Ball Innovations. “We couldn’t be happier, and look forward to SoilWrap’s debut at Spring Trials.”

SoilWrap is a bio-based plantable and printable growing container developed by Greg Trabka, the new product development manager of Ball Innovations.

SoilWrap is also a winner of the 2010 Greener Package Award, which recognizes innovations in five categories that significantly reduce packaging’s environmental footprint.

For more information about SoilWrap and other biopackaging options available through Ball, visit www.BallHort.com/Sustainable.

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