September 14, 2015
Develop New Growers In Your Own Backyard [Opinion]
One of the greatest parts of my job is having the opportunity to honor ingenuity in breeding, marketing and innovative growing in this industry at Greenhouse Grower’s Evening Of Excellence, a premier event held during Cultivate in July. The work leading up to the event is just as rewarding, from attending California Spring Trials to see all of the beautiful new varieties released to the marketplace to inspire consumers and solve problems for growers, to selecting the best of the best varieties for Medal Of Excellence In Breeding Awards. I humbly learn about and choose the Marketing and Industry Achievement Awards through industry nominations, and serve as a member of the selection panel for the Grower Of The Year Awards, on which we review nominations from people across the industry about creative, hardworking, dedicated operations and individuals who not only love their work but also live it. The Evening Of […]
July 30, 2015
Spread Your Risk Beyond Spring Sales [Opinion]
Growers who participated in Greenhouse Grower’s 2015 Spring Crops Recap Survey said they have had enough of the uncertainty that the weather brings. They said it’s time to build up sales in other seasons like fall so we’re not so dependent on spring. As a couple of wholesale growers, both from the Southeast, very eloquently stated, our industry has mastered squeezing everything we can out of the spring season. And while this year happened to be a very successful one, thanks to the improving economy and elevated consumer confidence, they said, “now is no time to celebrate.” “Spring is still Christmas in the horticulture industry, but we have done such a good job focusing on spring that we have neglected other seasons,” one grower said. “Having so many eggs in the spring basket is dangerous. Fall will never be what spring is, but having a solid second season is in […]
July 11, 2015
Get Creative With Grower Recruitment
There’s a shortage of grower talent in our industry — that’s no secret. But a recent employment outlook led by Purdue University’s Agriculture Department, with support from USDA’s National Institute of Food and Agriculture (NIFA), reported 57,900 ag-related jobs are slated to open annually across the U.S. over the next five years. With an average of 35,400 new U.S. graduates with a bachelor’s degree or higher in agriculture-related fields, that makes us 22,500 people short of the jobs available. So not only do we have to compete with industries outside of agriculture for highly skilled job candidates, but our fellow farmers are also hurting for qualified people to fill their empty positions. It’s time to get creative with grower recruitment, and that means opening up the realm of possibilities beyond the traditional channels of four-year, land grant universities. It doesn’t help matters when institutions like Cal-Poly, long heralded as a […]
May 27, 2015
Growers Working Hard To Protect Pollinators — And Their Businesses (Opinion)
Editor’s Note: This editorial was written and published just prior to the news coming out about Lowe’s phasing out neonicotinoids by 2019. However, that news doesn’t change the fact that growers have a long history as good stewards of their land and of the environment. As evidenced by the 2015 Top 100 Growers Report, the nation’s largest growers continue to adapt their production practices to be cognizant of environmental factors, worker safety, retailer preferences and consumer concerns. In light of Lowe’s announcement, growers who produce for the retailer are certainly working toward that mandate; but they’re also hopeful that the research currently underway will provide scientific reason for decisions made on production going forward. When the news broke last year that growers would be required to label plants treated with neonicotinoids at The Home Depot, and that other retailers were mandating growers to produce crops without neonics, I sucked in air and […]
April 10, 2015
STEM Curriculum Ideal For Teaching Horticulture [Opinion]
STEM curriculum in the schools offers the perfect opportunity to intertwine horticulture with learning.
March 4, 2015
Celebrate Women In Horticulture
Women have always played a crucial role in the horticulture industry, not only from a consumer point-of-view, where traditionally our biggest customers have been women, but also as prominent business leaders and owners, growers, breeders, marketers, researchers and matriarchs of industry family empires.
March 2, 2015
Deliver Plant Quality That Trumps Price [Opinion]
The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.
February 10, 2015
Biocontrols Aren’t Scary [Opinion]
Crafting a softer pest management program is likely in everyone’s future — if it’s not here already, especially due to increasing regulation and growing consumer concern over pesticide use. Learn more about biocontrols to determine how they could fit in with your goals and production practices.
December 1, 2014
Consumers, Retailers Only Hearing Voices Of Protest
Speak up about your operation's responsible practices.
October 1, 2014
Greenhouse Grower Issues A New Challenge To The Industry [Opinion]
Let's rally behind the healthy pollinators initiative. How will you step up to the challenge?
July 28, 2014
How Gen X & Y Horticulturists Will Change The Industry [Opinion]
Seek out young professionals in the industry and in your operation to develop new ways to do business, improve communication and address consumers. How have you cultivated ideas from younger generations?
July 8, 2014
Consider Hiring Non-Traditional Growers To Secure Our Industry’s Future [Opinion]
Your operation can benefit from hiring returning veterans, professionals changing careers and non-traditional students, in addition to horticulture graduates. Where have you had luck recruiting?
June 3, 2014
Consumer Success Is Key To Industry Success [Opinion]
Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.