Laura Drotleff

February 10, 2015

Biocontrols Aren’t Scary [Opinion]

Crafting a softer pest management program is likely in everyone’s future — if it’s not here already, especially due to increasing regulation and growing consumer concern over pesticide use. Learn more about biocontrols to determine how they could fit in with your goals and production practices.

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Laura Drotleff

January 5, 2015

“Growers Are Artisans” [Opinion]

We need to elevate the craft of growing to attract young talent to our industry.

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December 1, 2014

Consumers, Retailers Only Hearing Voices Of Protest

Speak up about your operation's responsible practices.

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Laura Drotleff

November 12, 2014

5 Ways Growers Can Be More Sustainable [Opinion]

While you're still preparing your operation for spring and investing in new ideas, consider employing some of these improvements to save money and resources.

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October 1, 2014

Greenhouse Grower Issues A New Challenge To The Industry [Opinion]

Let's rally behind the healthy pollinators initiative. How will you step up to the challenge?

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September 15, 2014

What Does Precision Horticulture Mean To You?

Precision horticulture is what you do every day — growing with precision for efficiency and profitability.

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July 28, 2014

How Gen X & Y Horticulturists Will Change The Industry [Opinion]

Seek out young professionals in the industry and in your operation to develop new ways to do business, improve communication and address consumers. How have you cultivated ideas from younger generations?

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Laura Drotleff

July 8, 2014

Consider Hiring Non-Traditional Growers To Secure Our Industry’s Future [Opinion]

Your operation can benefit from hiring returning veterans, professionals changing careers and non-traditional students, in addition to horticulture graduates. Where have you had luck recruiting?

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Carol Miller

June 3, 2014

Consumer Success Is Key To Industry Success [Opinion]

Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.

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June 3, 2014

Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]

Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.

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May 7, 2014

Stand Firm, But Speak Gently

Teach your community about how much the floriculture industry depends on pollinators and the responsible actions we take to ensure their safety. Listen to consumer concerns, help build bee havens and hotels and promote and plant pollinator-friendly gardens.

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March 26, 2014

The Case For Locally Grown

A growing consumer desire for locally grown produce is one reason greenhouse ornamentals producers should consider vegetable production.

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March 10, 2014

Geek Is The New Chic

Let's make it a priority to show kids and the general public how cool horticulture really is.

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February 1, 2014

Are eCommerce And Non-Traditional Retail Outlets Right For Your Operation? [Opinion]

Evaluate your business to determine how you can make your products and services more relevant to next-generation consumers.

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December 31, 2013

Plants Are Our Friends — With Benefits

Communicating the health benefits of plants is an effective way to market to younger generations.

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