March 4, 2015
Celebrate Women In Horticulture
Women have always played a crucial role in the horticulture industry, not only from a consumer point-of-view, where traditionally our biggest customers have been women, but also as prominent business leaders and owners, growers, breeders, marketers, researchers and matriarchs of industry family empires.
March 2, 2015
Deliver Plant Quality That Trumps Price [Opinion]
The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.
February 10, 2015
Biocontrols Aren’t Scary [Opinion]
Crafting a softer pest management program is likely in everyone’s future — if it’s not here already, especially due to increasing regulation and growing consumer concern over pesticide use. Learn more about biocontrols to determine how they could fit in with your goals and production practices.
December 1, 2014
Consumers, Retailers Only Hearing Voices Of Protest
Speak up about your operation's responsible practices.
October 1, 2014
Greenhouse Grower Issues A New Challenge To The Industry [Opinion]
Let's rally behind the healthy pollinators initiative. How will you step up to the challenge?
July 28, 2014
How Gen X & Y Horticulturists Will Change The Industry [Opinion]
Seek out young professionals in the industry and in your operation to develop new ways to do business, improve communication and address consumers. How have you cultivated ideas from younger generations?
July 8, 2014
Consider Hiring Non-Traditional Growers To Secure Our Industry’s Future [Opinion]
Your operation can benefit from hiring returning veterans, professionals changing careers and non-traditional students, in addition to horticulture graduates. Where have you had luck recruiting?
June 3, 2014
Consumer Success Is Key To Industry Success [Opinion]
Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.
June 3, 2014
Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]
Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.
May 7, 2014
Stand Firm, But Speak Gently
Teach your community about how much the floriculture industry depends on pollinators and the responsible actions we take to ensure their safety. Listen to consumer concerns, help build bee havens and hotels and promote and plant pollinator-friendly gardens.
February 1, 2014
Are eCommerce And Non-Traditional Retail Outlets Right For Your Operation? [Opinion]
Evaluate your business to determine how you can make your products and services more relevant to next-generation consumers.