Laura Drotleff

May 27, 2015

Growers Working Hard To Protect Pollinators — And Their Businesses (Opinion)

Editor’s Note: This editorial was written and published just prior to the news coming out about Lowe’s phasing out neonicotinoids by 2019. However, that news doesn’t change the fact that growers have a long history as good stewards of their land and of the environment. As evidenced by the 2015 Top 100 Growers Report, the nation’s largest growers continue to adapt their production practices to be cognizant of environmental factors, worker safety, retailer preferences and consumer concerns. In light of Lowe’s announcement, growers who produce for the retailer are certainly working toward that mandate; but they’re also hopeful that the research currently underway will provide scientific reason for decisions made on production going forward. When the news broke last year that growers would be required to label plants treated with neonicotinoids at The Home Depot, and that other retailers were mandating growers to produce crops without neonics, I sucked in air and […]

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Laura Drotleff

April 10, 2015

STEM Curriculum Ideal For Teaching Horticulture [Opinion]

STEM curriculum in the schools offers the perfect opportunity to intertwine horticulture with learning.

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Laura Drotleff

March 4, 2015

Celebrate Women In Horticulture

Women have always played a crucial role in the horticulture industry, not only from a consumer point-of-view, where traditionally our biggest customers have been women, but also as prominent business leaders and owners, growers, breeders, marketers, researchers and matriarchs of industry family empires.

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Janeen Wright

March 2, 2015

Deliver Plant Quality That Trumps Price [Opinion]

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

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Laura Drotleff

February 10, 2015

Biocontrols Aren’t Scary [Opinion]

Crafting a softer pest management program is likely in everyone’s future — if it’s not here already, especially due to increasing regulation and growing consumer concern over pesticide use. Learn more about biocontrols to determine how they could fit in with your goals and production practices.

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Laura Drotleff

January 5, 2015

“Growers Are Artisans” [Opinion]

We need to elevate the craft of growing to attract young talent to our industry.

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December 1, 2014

Consumers, Retailers Only Hearing Voices Of Protest

Speak up about your operation's responsible practices.

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Laura Drotleff

November 12, 2014

5 Ways Growers Can Be More Sustainable [Opinion]

While you're still preparing your operation for spring and investing in new ideas, consider employing some of these improvements to save money and resources.

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October 1, 2014

Greenhouse Grower Issues A New Challenge To The Industry [Opinion]

Let's rally behind the healthy pollinators initiative. How will you step up to the challenge?

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September 15, 2014

What Does Precision Horticulture Mean To You?

Precision horticulture is what you do every day — growing with precision for efficiency and profitability.

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July 28, 2014

How Gen X & Y Horticulturists Will Change The Industry [Opinion]

Seek out young professionals in the industry and in your operation to develop new ways to do business, improve communication and address consumers. How have you cultivated ideas from younger generations?

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Laura Drotleff

July 8, 2014

Consider Hiring Non-Traditional Growers To Secure Our Industry’s Future [Opinion]

Your operation can benefit from hiring returning veterans, professionals changing careers and non-traditional students, in addition to horticulture graduates. Where have you had luck recruiting?

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