July 28, 2014

How Gen X & Y Horticulturists Will Change The Industry [Opinion]

Seek out young professionals in the industry and in your operation to develop new ways to do business, improve communication and address consumers. How have you cultivated ideas from younger generations?

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Laura Drotleff

July 8, 2014

Consider Hiring Non-Traditional Growers To Secure Our Industry’s Future [Opinion]

Your operation can benefit from hiring returning veterans, professionals changing careers and non-traditional students, in addition to horticulture graduates. Where have you had luck recruiting?

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Carol Miller

June 3, 2014

Consumer Success Is Key To Industry Success [Opinion]

Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.

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June 3, 2014

Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]

Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.

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May 7, 2014

Stand Firm, But Speak Gently

Teach your community about how much the floriculture industry depends on pollinators and the responsible actions we take to ensure their safety. Listen to consumer concerns, help build bee havens and hotels and promote and plant pollinator-friendly gardens.

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March 26, 2014

The Case For Locally Grown

A growing consumer desire for locally grown produce is one reason greenhouse ornamentals producers should consider vegetable production.

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March 10, 2014

Geek Is The New Chic

Let's make it a priority to show kids and the general public how cool horticulture really is.

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February 1, 2014

Are eCommerce And Non-Traditional Retail Outlets Right For Your Operation? [Opinion]

Evaluate your business to determine how you can make your products and services more relevant to next-generation consumers.

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December 31, 2013

Plants Are Our Friends — With Benefits

Communicating the health benefits of plants is an effective way to market to younger generations.

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Laura Drotleff (right) and Robin Siktberg

December 2, 2013

Change And The Next 30 Years Of The Greenhouse Industry [Opinion]

The December 2013 issue of Greenhouse Grower is all about change. Change for you and your greenhouse business and for our industry as a whole. Some changes will be no-brainers. Some will be hard. Some will take a lot of imagination and creativity. But they’re all changes for the better.

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October 18, 2013

Grower Trials Benefit The Whole Industry [Opinion]

Each year, growers are faced with the choice of what to grow for the following spring. It’s an important decision requiring evaluation of a number of factors: what sold well last year, what shipped well, what will fit into the production schedule, what had a decent profit margin. And then there are the hundreds of new varieties that are introduced each year. Which ones should a grower try, if any? This is where field trials come in, and is one reason we devote significant space to the results in our November issue each year. Trials are where the wheat is separated from the chaff. Field trials used to be the primary province of university horticulture departments, but more and more, growers are running their own. It is a significant investment of time and resources, so what is the reason? Al Gerace, owner of Welby Gardens in Fort Collins, Colo., says […]

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September 12, 2013

Smaller, Longer-blooming Shrubs Are Becoming More Popular [Opinion]

If I hadn’t noticed before, it would’ve been hard to miss the trend toward dwarf shrubs as submissions came in for our perennial and shrub roundup. I’m glad to see it — while I love forsythia, spiraea and viburnums in all their giant glory, the larger sizes are not always practical. Novice gardeners are intimidated by the need to prune these larger shrubs in order to keep them within the bounds of the landscape bed, especially if they are near the house. Breeders are working hard to produce newer, smaller versions of old favorites. Many are selected for longer bloom times or reblooming and offer foliage interest, as well. Nowhere is this more evident than in the genus hydrangea.  A particular favorite of mine at Spring Trials this year was Hydrangea ‘Bobo,’ by Proven Winners. At just three feet tall, this H. paniculata cultivar still has full-size flowers, giving maximum […]

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