June 3, 2014
Consumer Success Is Key To Industry Success [Opinion]
Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.
June 3, 2014
Active Grower Voices Are Invaluable To Retailers, Consumers, Drotleff Says [Editorial]
Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.
May 7, 2014
Stand Firm, But Speak Gently
Teach your community about how much the floriculture industry depends on pollinators and the responsible actions we take to ensure their safety. Listen to consumer concerns, help build bee havens and hotels and promote and plant pollinator-friendly gardens.
February 1, 2014
Are eCommerce And Non-Traditional Retail Outlets Right For Your Operation? [Opinion]
Evaluate your business to determine how you can make your products and services more relevant to next-generation consumers.
December 2, 2013
Change And The Next 30 Years Of The Greenhouse Industry [Opinion]
The December 2013 issue of Greenhouse Grower is all about change. Change for you and your greenhouse business and for our industry as a whole. Some changes will be no-brainers. Some will be hard. Some will take a lot of imagination and creativity. But they’re all changes for the better.
October 18, 2013
Grower Trials Benefit The Whole Industry [Opinion]
Each year, growers are faced with the choice of what to grow for the following spring. It’s an important decision requiring evaluation of a number of factors: what sold well last year, what shipped well, what will fit into the production schedule, what had a decent profit margin. And then there are the hundreds of new varieties that are introduced each year. Which ones should a grower try, if any? This is where field trials come in, and is one reason we devote significant space to the results in our November issue each year. Trials are where the wheat is separated from the chaff. Field trials used to be the primary province of university horticulture departments, but more and more, growers are running their own. It is a significant investment of time and resources, so what is the reason? Al Gerace, owner of Welby Gardens in Fort Collins, Colo., says […]
September 12, 2013
Smaller, Longer-blooming Shrubs Are Becoming More Popular [Opinion]
If I hadn’t noticed before, it would’ve been hard to miss the trend toward dwarf shrubs as submissions came in for our perennial and shrub roundup. I’m glad to see it — while I love forsythia, spiraea and viburnums in all their giant glory, the larger sizes are not always practical. Novice gardeners are intimidated by the need to prune these larger shrubs in order to keep them within the bounds of the landscape bed, especially if they are near the house. Breeders are working hard to produce newer, smaller versions of old favorites. Many are selected for longer bloom times or reblooming and offer foliage interest, as well. Nowhere is this more evident than in the genus hydrangea. A particular favorite of mine at Spring Trials this year was Hydrangea ‘Bobo,’ by Proven Winners. At just three feet tall, this H. paniculata cultivar still has full-size flowers, giving maximum […]
August 19, 2013
Remembering Chief Redsneaks And Appreciating Each Day [Opinion]
I am in a somewhat pensive mood today. We need only to watch the news or read the paper to see that there are lots of bad things going on in the world and realize bad things can happen to good people. But the fact is, there are many more good people than bad, and many more positive events than negative. This is not simply a rose-colored glasses view. We need only to watch the news a little longer or read the paper all the way through. The workplace may have its downsides, but most of us would rather be doing what we are doing than anything else. The people we work with, well, yes â€” there are yahoos out there, to be sure, but most are pretty good people. All in all, a pleasant bunch. And good grief, if you are fortunate to be loved by someone, life is […]
August 19, 2013
Good News On The Economy [Opinion]
Despite a season with frustrating weather, it was great to see mostly positive reports coming in from our Spring 2013 Recap Survey. And it was even better to see an article in the August 12th issue of Time that provided support on a macro level to what growers are saying they’re seeing in their own businesses. In “Why the Economy Should Pop,” author Robert Altman, former deputy secretary of the treasury during the Clinton Administration, says the economy is growing (1.7 percent in the second quarter) and is poised for significant growth in 2014 — in the 3 to 5 percent range. He expects this growth to continue for two or three more years. It’s good news for the green industry, because some of the factors driving this growth directly affect plant purchasing. Altman says growth in the housing market is key. The glut of unsold homes has finally normalized, […]