August 2, 2012

From Hobby To Lifestyle

When I interviewed Joe Lamp’l for this month’s Perspective column, his message — that we need to make gardening as sexy and cool as the Food Network has made cooking — really resonated with me. I hadn’t thought of it quite that way before. Since I already like gardening, nobody has to make it cool for me. But the more I thought about it, the more I came to think he’s right. What’s more, I think gardening is poised in a perfect position to become as cool as cooking. It has all the ingredients (pardon the pun):  it has a natural connection with the organic, get-back-to-the-earth movement, it’s outdoors — good for exercise and health, it fits in with the locally grown food trend, and it blends well in a multitude of ways with the lifestyle trend of creating personal spaces for entertaining and relaxation that express individual creativity. Lamp’l’s […]

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