AmericanHort Kicks Off Cultivate’16 By Announcing Major Changes For Cultivate’17

As you mark your calendars to attend next year’s Cultivate, which will take place July 15-18 in Columbus, OH, expect a whole new look as you walk the halls of the Greater Columbus Convention Center.

Speaking to a packed house prior to the opening keynote presentation on Sunday, July 10, Ken Fisher, AmericanHort’s new President and Chief Executive Officer, announced some of the exciting changes to come in 2017.

Since 2012, AmericanHort has been worked with event-experienced engineers to discuss strategies to improve and grow the Cultivate experience for exhibitors.

“The primary goals were to utilize the planned expansion of the Greater Columbus Convention Center to enhance the exhibitor and attendee experience, and to address the requests of exhibitors to provide additional opportunities to connect with current and potential customers,” said Fisher. “Cultivate’17 is the year it’s happening. Last year, the Greater Columbus Convention Center announced its renovation, which meant the plans we had ready could finally be initiated. Cultivate’16 has been the building year, and we’ve appreciated everyone’s patience and understanding that growth requires change and flexibility.”

Attendees and exhibitors alike can expect the following updates to their Cultivate’17 experience:
• A fresh look. The new trade show floor plan is being refreshed to maximize attendee experience and exhibitor return on investment. That means more corner spaces, islands, and design strategies to facilitate exhibitor attendee interaction.
• More room. The Solutions Marketplace trade show floor is expanding by 30,000 square feet. That means a new trade show floor plan and exposure opportunities to accommodate every exhibitor’s needs and budget. Plus, additional space for The Knowledge Center and perhaps even a book store.
• New opportunities for connecting. From a “fast-pitch” stage to showcase a company’s exciting products, to on-the-floor meeting space, learning space, and more, there will be more opportunities than ever before to display the brand new and the tried and true.

“This refresh for Cultivate’17 is no different than what most of us have been doing with our own businesses — restrategizing, reorganizing, and thinking ahead to future customer expectations,” said long-time exhibitor and AmericanHort Chairman Terri Cantwell. “Change can be scary, but I’ve been coming to Cultivate for 28 years, and I’m excited about the changes coming. It’s good to see an organization making great changes for good reasons at the perfect time.”

Topics:

Leave a Reply

More From Events...
Meister-NXT-Events-logo

March 23, 2018

Meister Media Worldwide Forms Joint Venture With NXT Events Media Group

The first event of the joint venture between Meister Media (parent company of Greenhouse Grower) and NXT Events will be “Growing Innovations,” which will debut in November 2018 in Las Vegas, NV.

Read More
Biocontrols West 2017 Trade Show

February 27, 2018

8 Reasons Next Week’s Biocontrols USA West Conference and Expo is a Can’t-Miss Event

Taking place March 7-9, The Biocontrols USA West Conference & Expo will offer real-world success stories of how to integrate biocontrols along with conventional and organic options in integrated pest management programs.

Read More
Adult Thrips feature

February 20, 2018

Thrips Causing Headaches? New Research Shows Bio-based IPM Offers the Best Control

Dr. Rose Buitenhuis will present practical knowledge for growers to implement immediately during Biocontrols West Conference in San Diego, March 7-9.

Read More
Latest Stories
Meister-NXT-Events-logo

March 23, 2018

Meister Media Worldwide Forms Joint Venture With NXT Ev…

The first event of the joint venture between Meister Media (parent company of Greenhouse Grower) and NXT Events will be “Growing Innovations,” which will debut in November 2018 in Las Vegas, NV.

Read More
Biocontrols West 2017 Trade Show

February 27, 2018

8 Reasons Next Week’s Biocontrols USA West Conference a…

Taking place March 7-9, The Biocontrols USA West Conference & Expo will offer real-world success stories of how to integrate biocontrols along with conventional and organic options in integrated pest management programs.

Read More
Adult Thrips feature

February 20, 2018

Thrips Causing Headaches? New Research Shows Bio-based …

Dr. Rose Buitenhuis will present practical knowledge for growers to implement immediately during Biocontrols West Conference in San Diego, March 7-9.

Read More
Oat Grass Banker System feature

February 8, 2018

Learn the Basics of Biocontrols for Controlled Environm…

Growers producing crops in protected structures, including ornamentals, vegetable crops, and cannabis, can learn about effective sanitation, banker plants, and buying and using beneficials and predatory insects at the Biocontrols USA West Conference in San Diego, March 3-7.

Read More
Adult Thrips feature

February 6, 2018

Biocontrol Track for Greenhouse Growers Reveals New Pro…

The Biocontrols West USA Conference in San Diego March 7-9 offers greenhouse growers practical knowledge on new research findings and an energetic presentation from a grower who’s taking her customers along on her biocontrols journey.

Read More
cannabis-crop-protection

January 23, 2018

Cannabis Producers to Learn Biocontrols Basics During H…

Registration for Biocontrols Conference USA West, which takes place March 7-9 in San Diego, is now open. The event features in-depth educational sessions, expert advice on new products, a tour that showcases how growers are using biocontrols in their own operations, and a post-conference workshop.

Read More
Botrytis Symptoms on Leaves

January 23, 2018

Jim Faust to Present Research on Biocontrol for Botryti…

Registration for Biocontrols USA West, which takes place March 7-9 in San Diego, is now open. The event features in-depth educational sessions, expert advice on new products, and tours that showcase how growers are using biocontrols in their own operations.

Read More
NatureFresh-Farms-Bug-Brigade-feature

January 22, 2018

Don’t Miss Opportunities to Market Your Biocontro…

Our industry can do a better job of spreading the word to customers and the public about how we’re using biopesticides and other biocontrols.

Read More
Evening of Excellence Sign

December 21, 2017

Greenhouse Grower Team Hits the Road in 2017

Our editorial team was out and about at several industry events this year. Here are just a few of the highlights, in case you missed any of them.

Read More
Parisitic Wasp Aphidius colemani

November 7, 2017

Growers Attending Biocontrols East Conference Got a Fir…

The greenhouse breakout during the Biocontrols East Conference provided real life, hands on experience to attendees, from a grower’s perspective.

Read More
GreenhouseConnect Meetings

November 7, 2017

Growers and Suppliers Talk Strategy and Problem Solving…

A group of 23 leading greenhouse growers and 30 industry suppliers came together in Park City, UT, in October for three days of networking and one-on-one discussions geared toward solving problems and generating new ideas.

Read More

October 31, 2017

GreenhouseConnect: A Look Inside

Are there areas of your business you would like to improve? If so, check out this slideshow to find out how GreenhouseConnect can benefit your operation.

Read More
Bailey Nurseries Van at Cultivate

August 30, 2017

A Look Back at Cultivate’17’s Record-Setting Attendance…

Whether you were part of the record-setting crowd or want to catch up on what happened, here’s a brief recap of one of the floriculture industry’s largest events.

Read More
Thomas Molnar and Richard Olsen

August 27, 2017

Southern Plant Conference to Feature New Leadership in …

Woody ornamentals breeding leaders Richard Olsen and Thomas Molnar will spearhead the agenda for the 2018 conference, which is co-locating and taking place just prior to MANTS 2018 in Baltimore.

Read More
Cultivate Town Hall 2017

July 25, 2017

Cultivate Town Hall Discussion Highlights Great Potenti…

This year’s Town Hall forum at Cultivate’17 focused on how consumable products have the potential to revolutionize the industry.

Read More
Lighting Book Light Management in Controlled Environments

July 25, 2017

Three Lucky Lighting Book Winners at Cultivate’17

Each day during Cultivate’17, the Greenhouse Grower/Meister Media Worldwide booth gave away one copy of “Light Management in Controlled Environments.”

Read More

July 21, 2017

New Products Zone at Cultivate’17 Features Goods …

The New Products zone is always a popular exhibit at Cultivate’17. Here’s a sampling of some of the many items on display that could make growing easier than ever before.

Read More
EOE Ushio Sakazaki On Stage

July 20, 2017

Highlights from Greenhouse Grower’s Evening Of Excellen…

Greenhouse Grower held its annual Evening of Excellence event on Monday, July 17, during Cultivate’17. The Greenhouse Grower Evening Of Excellence awards reception celebrates greenhouse operations and plant breeders that strive for excellence, and as to be expected, there was much of that to be found during the event.

Read More