As you mark your calendars to attend next year’s Cultivate, which will take place July 15-18 in Columbus, OH, expect a whole new look as you walk the halls of the Greater Columbus Convention Center.
Speaking to a packed house prior to the opening keynote presentation on Sunday, July 10, Ken Fisher, AmericanHort’s new President and Chief Executive Officer, announced some of the exciting changes to come in 2017.
Since 2012, AmericanHort has been worked with event-experienced engineers to discuss strategies to improve and grow the Cultivate experience for exhibitors.
“The primary goals were to utilize the planned expansion of the Greater Columbus Convention Center to enhance the exhibitor and attendee experience, and to address the requests of exhibitors to provide additional opportunities to connect with current and potential customers,” said Fisher. “Cultivate’17 is the year it’s happening. Last year, the Greater Columbus Convention Center announced its renovation, which meant the plans we had ready could finally be initiated. Cultivate’16 has been the building year, and we’ve appreciated everyone’s patience and understanding that growth requires change and flexibility.”
Attendees and exhibitors alike can expect the following updates to their Cultivate’17 experience:
• A fresh look. The new trade show floor plan is being refreshed to maximize attendee experience and exhibitor return on investment. That means more corner spaces, islands, and design strategies to facilitate exhibitor attendee interaction.
• More room. The Solutions Marketplace trade show floor is expanding by 30,000 square feet. That means a new trade show floor plan and exposure opportunities to accommodate every exhibitor’s needs and budget. Plus, additional space for The Knowledge Center and perhaps even a book store.
• New opportunities for connecting. From a “fast-pitch” stage to showcase a company’s exciting products, to on-the-floor meeting space, learning space, and more, there will be more opportunities than ever before to display the brand new and the tried and true.
“This refresh for Cultivate’17 is no different than what most of us have been doing with our own businesses — restrategizing, reorganizing, and thinking ahead to future customer expectations,” said long-time exhibitor and AmericanHort Chairman Terri Cantwell. “Change can be scary, but I’ve been coming to Cultivate for 28 years, and I’m excited about the changes coming. It’s good to see an organization making great changes for good reasons at the perfect time.”