July 7, 2016
Two Industry Veterans Discuss How To Meet The Challenges Of Grower Education
Two industry players have a conversation on how we can deliver the level of grower education needed to address complex issues associated with production practices and pest management strategies.
July 9, 2016
Market The Experience Of Gardening, Minus The Fuss
Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.
July 6, 2016
6 Key Insights From The Generations Of Flowers Study
Being local and offering expert recommendations are hidden opportunities in the floral business. This was one of six insights during a recent webinar analyzing the Generations of Flowers study from the Society of American Florists and the American Floral Endowment.
May 28, 2016
10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)
Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.
April 24, 2016
9 Business Predictions Smart Brands Should Pay Attention To
Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.
April 23, 2016
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.
April 11, 2016
How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants
Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.
April 5, 2016
Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days
Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.
April 2, 2016
Use Videos Featuring Your Millennial Employees To Recruit New Talent
Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?
March 25, 2016
American Floral Endowment Will Fund Research Projects And Is Calling For Proposals
AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.
March 12, 2016
3 Grower Brands That Give Customers What They Want
With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.
March 8, 2016
NatureFresh Develops Innovative, Interactive Program For College Students Seeking Jobs
Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.
February 24, 2016
University Of Arizona’s Greenhouse Crop Production & Engineering Design Short Course To Take Place In March
The annual event features a comprehensive educational program as well as a hands-on workshop. Registration is now open.