April 24, 2016
9 Business Predictions Smart Brands Should Pay Attention To
Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.
May 28, 2016
10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)
Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.
April 23, 2016
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.
April 11, 2016
How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants
Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.
April 5, 2016
Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days
Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.
April 2, 2016
Use Videos Featuring Your Millennial Employees To Recruit New Talent
Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?
March 25, 2016
American Floral Endowment Will Fund Research Projects And Is Calling For Proposals
AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.
March 12, 2016
3 Grower Brands That Give Customers What They Want
With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.
March 8, 2016
NatureFresh Develops Innovative, Interactive Program For College Students Seeking Jobs
Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.
February 24, 2016
University Of Arizona’s Greenhouse Crop Production & Engineering Design Short Course To Take Place In March
The annual event features a comprehensive educational program as well as a hands-on workshop. Registration is now open.
February 2, 2016
19 Strategies To Strengthen The Horticulture Industry
In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.
January 25, 2016
How To Retain Motivated Young Growers At Your Greenhouse Operation
Wholesale grower John R. Daley says engaging young growers and making them a viable part of your operation is the best way to ensure you keep young talent for the long term.
January 18, 2016
Five Thought-Provoking Ideas From GROW Summit 2015
Here are five ideas from Greenhouse Grower’s 2015 GROW Summit ranging from big-picture ideas to smaller initiatives that can help move the industry forward.
January 18, 2016
Sign Up Now To Attend SAF Congressional Action Days In Washington, DC
Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.