Greenhouse Grower's GROW

Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.

The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.


December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

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December 26, 2017

Richard T. Meister Scholarship Winner Encourages Industry to Offer Young People New Opportunities

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

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December 21, 2017

Greenhouse Grower’s GROW Initiative: How You Made a Difference in 2017

To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.

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December 15, 2017

Your AFE Donations Will Be Matched Between Now and the End of the Year

Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.

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December 8, 2017

HortScholars Program Now Accepting Applications for 2018

Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.

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December 5, 2017

GROW Summit 2017 Tackles Marketing and Business Management

This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.

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November 27, 2017

Why It’s Important to Get to Know Consumers at the Ground Level

One way to learn about consumer behavior is to get boots on the ground and engage with them.

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November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future Initiative

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

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November 1, 2017

Thanks to the 2018 GROW Sponsors

There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.

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Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memories

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

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Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

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Luxflora Paris Trip

October 20, 2017

Luxflora Paris Trip Offers Insights on Trends Shaping Horticulture

Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.

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