Echinacea ‘Butterfly Rainbow Marcella’

August 12, 2016

IR-4 Project Receives Federal Funding For Pollinator And Downy Mildew Research

Grants from the Specialty Crop Research Initiative will fund IR-4 projects on protecting pollinators through ornamental horticulture, and downy mildew management strategies.

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Emily Teng

August 11, 2016

American Floral Endowment Announces Its 2016 Scholarship Winners

This year, thanks to the generosity of several donors, AFE awarded more than $35,000 to 17 students pursuing careers in horticulture.

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Josh Henry, North Carolina State University

August 8, 2016

Get To Know Joshua Henry, Winner Of The 2016 Richard T. Meister Scholarship

Henry, a graduate student at North Carolina State University, is pursuing a Master’s degree in horticultural sciences, with a focus on crop nutrition in bedding plants and flowering potted plants.

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Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

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BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

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July 9, 2016

Market The Experience Of Gardening, Minus The Fuss

Greenhouse Grower editor Laura Drotleff says the industry should promote plants and gardening in bite-size chunks that help consumers build skills.

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'Violets Pride' from Week's Roses Downton Abbey Garden Rose Collection

July 6, 2016

6 Key Insights From The Generations Of Flowers Study

Being local and offering expert recommendations are hidden opportunities in the floral business. This was one of six insights during a recent webinar analyzing the Generations of Flowers study from the Society of American Florists and the American Floral Endowment.

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Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

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HGTV_2015CAST

April 24, 2016

9 Business Predictions Smart Brands Should Pay Attention To

Andreas von der Heydt, Director of Kindle at Amazon, recently predicted what smart businesses will do in 2016 to strengthen their brands and promote their products.

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Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

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An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

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Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

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