Sellable Benefits Of Community Gardens

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Photo by Spedona via Wikimedia Commons

Photo by Spedona via Wikimedia Commons

Community and urban gardens are increasingly popular throughout the country and are a great way to cultivate new customers and invest in the industry. By coordinating or supporting these projects, growers and retailers are connecting more deeply with their communities and introducing gardening to a new audience that previously may not have had the space, resources, knowledge or even interest to grow something of their own.

According to the 2011-2012 Community Gardening Organization Survey, conducted by the American Community Gardening Association and Rutgers University, participants in community gardens identified the following benefits they received. This list is a great tool for building interest with today’s greener, more urban, more local-focused consumers:

Benefits Of Community Gardens

Benefits of
participating in a
community garden
Percent of respondents listing these as primary or secondary benefits
Food production
and access
99.7%
Nutrition/improved diet
99.5%
Social engagement
/well-being
99.5%
Exercise/physical activity98.6%
Individual personal satisfaction97.8%
Education specifically about gardening96.7%
Environmental benefits95.9%
Intergenerational activities94.0%
Education86.1%
Inter-cultural communication85.1%
Neighborhood revitalization78.7%
Horticultural therapy68.1%
Art55.7%
Job training41.6%
Income generation34.0%
Other33.6%
Source: Community Gardening Organization Survey 2011-2012, conducted by the American Community Gardening Association and Rutgers University.  

Richard Jones is the group editor for Greenhouse Grower and Today's Garden Center magazines.
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