Direct Marketing
September 22, 2010 
eDirect
An eDirect is an email blast that we execute for our clients to a targeted segment of our email database. Interested clients simply supply us with a JPG to be sent along with a subject line for the email and a URL to which it should link and we do the rest. The email will be sent by Meister Media on the desired date (limit one send per day) and to the agreed upon audience.
Greenhouse Grower’s eDirect program also represents a great email database development opportunity in addition to being a great vehicle for marketing directly to a targeted audience and driving traffic to your website. Within five business days of the eDirect being sent, we supply clients with a database of everyone who click on at least one link in the eDirect. This database includes the individual’s name, company name and email address. These pre-qualified sales leads are ripe for timely sales follow up!
Cost: $400 per 1,000 emails rented + $100 transmission cost
Hot Products
Companies looking to promote multiple products simultaneously can use our innovative Hot Products email to put these products in front of 5,000 or more growers via Greenhouse Grower. One Hot Products send is available weekly (sent on Thursdays throughout the year), and it includes positions for four different products from one sponsoring company plus an advertising message at the top and bottom of the email.
Growers clicking for more information about any of the four products immediately send an email to the sponsor while the two ads link to the sponsor’s website. Sponsors receive a database of off individuals who click on either ad position, including the individual’s first and last names, company name and email address.
Cost: $2,000 for one send to 5,000 growers (additional grower emails can be added to the distribution at $350 per 1,000 emails)
Meister Direct
Traditional list rental for direct mail remains a popular approach for many companies, and our audited circulation list is available for rental to put your mailing in front of the highest-quality audience possible. Our database can be sorted to develop a list customized to fit a supplier’s needs based on a wide range of criteria.
Cost: $150 per 1,000 names rented
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