October 28, 2010

2011 Benchrunner Rates

  Type Size 1 Week 1. Medium Rectangle 300 x 250 $525 2. Leaderboard 728 x 90 $485 3. Logo / Text See Below $425 4. Horizontal Banner 468 x 60 $380         * Logo / Text Ads Include: 120×110 Image (logo,graphic or photo) with link, bold-faced headline up to 50 characters (without spaces), body copy up to 300 characters (without spaces) and a bold-faced call-to-action / link

Read More

October 26, 2010


The greenhouse industry is filled with excellence, and we at Greenhouse Grower have developed a number of programs to recognize this achievement and spotlight the efforts of these individuals and/or companies. Each of these programs includes opportunities for interested suppliers to demonstrate their commitment to excellence in breeding and growing while enjoying considerable brand exposure. Top 100 program Our annual Greenhouse Grower Top 100 List is one of the most widely read features published by any greenhouse magazine every year as it identifies the largest growing operations in the United States by square footage. Published as part of our May issue annually, the list anchors a 16-page special report examining trends among the largest growers in the country. Program sponsors benefit from exclusive ad positioning in the print report, on the Top 100 section of GreenhouseGrower.com and at an invitation-only Top 100 breakfast held during the OFA Short Course. For […]

Read More

October 21, 2010

Slideshow: Spring & Summer Variety Standouts

Where there’s a varieties trial, there’s McHutchison’s Vaughn Fletcher. Recently, Fletcher shared a few photos of varieties that particularly stood out to him. Learn more about Fletcher’s summer travels to the various trials sites and varieties that stood out in our November Perspective Q&A with him.

Read More

October 18, 2010

Ecke Ranch’s Jack Williams Dies On Overseas Trip

Floriculture industry members were saddened and shocked to learn Ecke Ranch’s Jack Williams died at age 54 in Australia over the weekend. For 26 years, Williams has been the face of Ecke Ranch, helping growers all over the world produce poinsettias and spring annuals. He also was a big part of educational programming at OFA and a past board member. Following an autopsy, the coroner in Australia determined the cause of death was a Deep Vein Thrombosis that was catastrophic and irreversible. Williams is survived by his wife, Cheryl, and children, Bethany and Stephen, in Encinitas, Calif. Ecke Ranch’s President Andy Higgins says Williams spent last week in Japan and had just arrived in Australia, when he died Monday morning there, which was Sunday in the United States. As a technical specialist for Ecke Ranch and Ecke Europe, Williams visited greenhouses and trial sites throughout the world to evaluate crops, production systems […]

Read More

October 15, 2010


      Greenhouse Grower’s GreenhouseXchange is a strategic sales event developed to connect leading suppliers of greenhouse products and services with the owners from the top 100 greenhouse operations in the U.S. Only executives with the highest strategic responsibility for their organizations will be present. No “happenstance” meetings, no meetings with the wrong person, no need for generic preparation. Rather, three days of concise, efficient meetings with key executives from leading greenhouse operations. Nowhere else will you find: –A series of one-on-one, 45-minute-long sales meetings with senior-level executives who have contractual authority at companies with current needs and initiatives that match the products and/or services your company offers;–Detailed outlines of each grower’s specific initiatives, created through a series of extensive interviews conducted by our editorial team; and –An event that allows you to create specific agendas with executives at these operations FOUR weeks prior to your face-to-face meetings. Contact […]

Read More

October 14, 2010

Slideshow: Grimes Horticulture’s Trial Gardens

Grimes Horticulture is expanding its presence in vegetables and just published its first Vegetable Sourcebook, a catalog just for edibles programs. Check out Grimes’ vegetable offerings, including Quick Sprout potatoes.

Read More

October 4, 2010

Classic Cut Flowers

Researchers have been testing new cut flower varieties in the field each year for nearly 20 years on behalf of the Association of Specialty Cut Flower Growers (ASCFG), and they’ve been testing the post-harvest performance of those same varieties for the last eight years. Cut flowers might be standout performers in the field or the greenhouse, but if they fade quickly at the retailer or consumer levels, growers need to know. “With new cut flowers, there’s so little we know,” says John Dole, a professor in North Carolina State’s Department of Horticultural Science. “So we try to figure out whether or not the typical consumer or the typical floral preservatives help.” More than 30 cut flower varieties were included in this year’s ASCFG seed trial, and they were each given market appreciation ratings on a 1-to-5 scale at the wholesale, retail and consumer levels. Most of the 30-plus scored at […]

Read More

September 22, 2010

Direct Marketing

eDirect An eDirect is an email blast that we execute for our clients to a targeted segment of our email database. Interested clients simply supply us with a JPG to be sent along with a subject line for the email and a URL to which it should link and we do the rest. The email will be sent by Meister Media on the desired date (limit one send per day) and to the agreed upon audience. Greenhouse Grower’s eDirect program also represents a great email database development opportunity in addition to being a great vehicle for marketing directly to a targeted audience and driving traffic to your website. Within five business days of the eDirect being sent, we supply clients with a database of everyone who click on at least one link in the eDirect. This database includes the individual’s name, company name and email address. These pre-qualified sales leads […]

Read More

September 14, 2010

New Details Emerge In Nursery Owner’s Death

Police have released new information about the night a Spokane Valley, Wash., nursery owner and Baptist minister was shot and killed by a county sheriff’s deputy during a night-time incident in the nursery parking lot. Wayne Scott Creach, 74, was killed by Spokane County Sheriff’s Deputy Brian Hirzel on Aug. 25 just after 11 p.m. when Creach went to check on a suspected prowler in the parking lot of his business, The Plant Farm and Creach Greenhouse. Based on a detailed account Hirzel gave investigators, the deputy had parked in the lot after hours in response to a neighbor’s request earlier in the day for additional patrols. He was typing up parking tickets when Creach approached his unmarked vehicle with a gun at his side and a flashlight, according to reports in The Spokesman-Review newspaper. The deputy, who had his driver’s side window open at the time, pulled his gun, […]

Read More

September 14, 2010

Industry Expert & GG Contributor Dies

Industry marketing consultant and garden center expert Bob LaRue, 86, died Sept. 9. He had contributed numerous stories to Greenhouse Grower’s sister publication, Today’s Garden Center, including a six-part series in 2006 on large independent garden center chains. LaRue also wrote for Greenhouse Grower, as well as Nursery Retailer. He owned LaRue Marketing Consultants, which specialized in the green industry. LaRue was a respected marketing consultant in the green industry for more than 60 years and a longtime consultant to the Dutch Flower Bulb Industry. He was also one of the originators of the mantra and marketing promotion “Fall is for Planting” during the 1970s and 80s. The campaign was very successful and helped pave the way for increased fall sales. “Bob LaRue was indeed a great friend to the Dutch Bulb Industry,” says Frans Roozen of the International Flower Bulb Center. “Over the years, as a consultant and advisor, […]

Read More

August 30, 2010

Industry Pioneer Ralles Dies At 90

The greenhouse floriculture industry lost one of its pioneers August 14 when Ted Ralles died in San Francisco. He was 90. Ralles started his career with the 3M Company. He later worked for Visking, a division of Union Carbide. At the time, Visking just began selling polyethylene-blown film–a revolutionary new product known as “Vis Queen.” In 1952, a San Francisco area rose grower, Hegg Honda, asked Ralles if this new product could replace his old fiberglass as a greenhouse roof. Consequently, Ted Ralles became the salesman who sold the first roll of polyethylene to be used as a greenhouse cover. Split folds were soon improved, and one-, two-, three- and four-year poly greenhouse film took off. In 1957, Ralles went to Gering Plastics where he became known as the “Golden Greek,” because of his sales success. Monsanto bought the Gering plant, and Ralles helped them dominate the horticultural film market […]

Read More