Environmental Science, a division of Bayer CropScience LP, recently announced the appointment of Glenn Rougier as head of marketing for the North American turf and ornamentals (T&O) business. In his new role, Rougier is responsible for driving best-in-class innovation, portfolio development, communications and customer programs through his integrated team. His leadership will help ensure that Bayer continues its journey of marketing excellence through strong customer intimacy and global collaboration.
“Glenn brings a wealth of unique insights and experiences,” says Mark Schneid, chief marketing officer of Bayer Environmental Science. “His diverse strategic background and history with Bayer will help us continue our journey to provide best-in-class customer relationship management and insight-driven innovation.”
Rougier has worked within the Bayer family of businesses for 12 years, assuming a number of roles in strategy and operations. Most recently, he served as director of strategic marketing for the Bayer Healthcare Radiology business, where he led a global brand team with responsibility for developing and activating global brand plans.
“I joined the turf & ornamentals business, because I believe in the Bayer brand and its commitment to its customers,” Rougier says. “The T&O business has a strong portfolio of solutions and is backed by a passionate team of employees committed to its customers’ successes. I look forward to helping my team leverage customer insights and research and development capabilities to bring to market industry-leading solutions that help maintain a healthy environment where we live, work and play.”
Rougier holds a bachelor’s degree in marketing from Penn State University and a Master of Business Administration from the University of Pittsburgh.
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