After acquiring the activities of Florexpo in Costa Rica in 2015, Dümmen Orange has also acquired Florexpo Europe, a company specializing in sales, marketing, and distribution of perennials, herbs, and grasses in Europe. Dümmen Orange takes over all marketing and sales activities of Florexpo Europe starting week 14 of this year. From that point, all standing and future orders will be taken over by Dümmen Orange. With this acquisition, Dümmen Orange adds substantial strength to its position in the European perennial market.
According to Eugenia Figueres Altmann, Managing Director of Florexpo Europe, this is a good move for the customers and the breeders who have developed relationships with Florexpo Europe.
“Over the years, we have worked very closely with our customers and breeders,” Altmann says. “Over time, strong partnerships with very close ties evolved. We are therefore very pleased that — in our conversations — Dümmen Orange has shown a lot of respect for the relationships we have built with customers and breeders. I am certain that this move will benefit all stakeholders, especially with the strong supply chain that Dümmen Orange offers. We are also thankful to see that our heritage will carry forward within Dümmen Orange.”
According to Thomas Bousart, Managing Director of Dümmen Orange and responsible for the sales of perennials in Europe, this move further improves the position in perennials of Dümmen Orange in Europe.
“Florexpo has built a good assortment, an outstanding sales and breeder network on top of a professional team of employees,” Bousart says. “We have a lot of respect for this rich heritage of the family business. Florexpo Europe fits the family-based heritage of Dümmen Orange well. We will do everything in our powers to make the customers feel at home with Dümmen Orange as they did with Florexpo Europe.”
Biense Visser, CEO of Dümmen Orange says this is the first of several “buy-and-build acquisitions in 2016 for Dümmen Orange.
“It is part of our growth strategy — aimed at creating synergies in technology, production, and sales,” Visser says. “We strengthened our position in perennials in North America significantly with the acquisition of Florexpo, and now also in Europe with the acquisition of Florexpo Europe. The programs in succulents, herbs, and grasses are now in our European portfolio, as well. Our ambition is to be a top-three player in all major products.”
Florexpo Europe is the direct and exclusive sales office of the Florexpo program for the European market, located in Madrid, Spain. Florexpo Europe is a source of cuttings, customer service, and delivery services.