Fleuroselect, the international organization for the ornamental plants industry, announced that the FleuroStar Award 2015/16 was given to petunia cultivar ‘Night Sky’ from Selecta Klemm.
Andrea Dohm, director of breeding and research and Antonella Capo, breeder of ‘Night Sky,’ accepted the prize from Fleuroselect President Herman Hamer, FleuroStar Committee Chairman Heike Gronemann and Secretary General of Fleuroselect Sally van der Horst.
The winner was announced at the Green Inspiration Event on Thursday, June 11 in Bleiswijk, Netherlands. The new networking event is organized by the Dutch media agency TuinbouwCommunicatie in cooperation with Fleuroselect.
Selecta Klemm’s ‘Night Sky’ was competing against Begonia tuberhybrida F1 ‘Nonstop JOY Yellow’ (Benary), Bidens hybrida ‘Beedance Painted Red’ (Moerheim New Plant) and Osteospermum ecklonis ‘Serenity Blue Eyed Beauty’ (Florensis).
‘NightSky,’ The Rising Star In Garden Centers
‘Night Sky’s White spots on the dark-violet flowers look like an ever-changing star constellation. This cutting-raised newcomer is easy to grow and transport thanks to its semi-trailing plant habit. ‘Night Sky’ flowers very early and has excellent branching.
Worthy Winner’s Package
The new FleuroStar winner will receive considerable marketing support. TuinbouwCommunicatie offers an advertising campaign worth 3,000 euros. The Dutch marketing agency Pull Position presents a tailor-made promotion project at the retail level worth 1,500 euros. DeschPlantPak offers the FleuroStar Winner a two-page spread in the Colour Your Story brochure.
Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events. Furthermore, the organization provides ready-to-use marketing materials including lifestyle photos, a promotional video and leaflets, as well as ongoing promotion support.